iInside delivers the most precise retail traffic data available
today. What results, are shopper behavioral insights that ...
•	See the precise relationship between store design and
traffic changes
•	Benchmark pre and post-effect traffic to measure...
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Processing... Helping Grocers Make Business Decisions that Drive Performance

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The industry’s top grocers are utilizing new technologies to develop an acute understanding of the interaction between customers and their retail stores. With customer traffic data, grocery business leaders are now experts on customer behavior; leveraging in-store traffic patterns and activities that drive shopping and buying decisions into elevated store performance results.

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Processing... Helping Grocers Make Business Decisions that Drive Performance

  1. 1. iInside delivers the most precise retail traffic data available today. What results, are shopper behavioral insights that drive a superior consumer experience and improve sales performance – through powerful departmental and even brand-level behavioral and performance data. Our solutions include detailed traffic behavior – for every shopper type; not just those with carts and baskets. This includes departmental shopper traffic and dwell times, as well as detailed consumer pathing between departments. At iInside, we help you make the business decisions that drive increased company performance across every segment of your business. Departmental Performance iInside delivers powerful, unique performance metrics that are precise down to individual grocery departments, brands and displays. • Combine traffic with POS data to model departmental conver- sion within each single store for manager reporting, or in a single department across the entire chain for category managers. • Combine Conversion with staffing data for optimal staff-to- customer ratios. • Determine the relationship between wait times at counters and conversion; avoiding “U-Turn” and loss scenarios while increasing customer satisfaction. Queue Management & Optimization iInside queue analytics ensure that register wait times; a major customer service metric that can finally be measured, managed and improved at a uniquely affordable price. • Detailed, reliable queue wait time reports by hour, day and week, etc. • Forecasting for checkout lane staffing requirements • Predictive analytics when combined with in-store traffic analytics • Our solutions see traffic at each individual register and can even identify lane-hop behavior. Marketing Campaign Impact iInside uniquely provides powerful analytics to help measure the direct and indirect effect of marketing on traffic; a new, powerful KPI (key performance indicator) for all types of marketing strategies. • Benchmarking for marketing campaign impact on traffic by department, using all traffic metrics including “First Visit” changes as a measure of shopper intent • Impact of individual campaigns on overall store traffic Merchandising Effectiveness From display window signage to end caps, center-store to other departments, iInside measures how in-store merchandising affects shopper behavior. The industry’s top grocers are utilizing new technologies to develop an acute understanding of the interaction between customers and their retail stores. With customer traffic data, grocery business leaders are now experts on customer behavior; leveraging in-store traffic patterns and activities that drive shopping and buying decisions into elevated store performance results. Grocery Retail Traffic Analytics: Helping Grocers Make Business Decisions that Drive Performance
  2. 2. • See the precise relationship between store design and traffic changes • Benchmark pre and post-effect traffic to measure merchandising impact • Understand and measure impact of contiguous product merchandising • Develop performance projections for future merchandising strategies; segmented by store, region and like-store groupings • Shopper dwell times and draw can be measured independently and combined with conversion Workforce Management Efficiencies Indoor location analytics enable you to make informed decisions about how, when and where to provide the right store personnel. • Measure traffic by hour • Deliver precise, optimum ratios of departmental sales personnel to shoppers • Reduce U-Turn and attrition at counters, with precise staff planning Loyalty Campaign Success iInside helps Grocery retailers better manage and extract additional value from loyalty campaign strategies. • Identify loyalty program shoppers upon entry when combined with an opt-in Loyalty application • Measure shopper return rates and cross-store location behaviors • Target individual shoppers for post-visit promotions • Deliver the right offers to loyal customers at the right time Best-in-Class Technology iInside gives Grocers the ability to measure in-store behavior using their existing wireless infrastructure from leading enterprise Wi-Fi providers. iInside supplements these systems as needed to deliver extremely precise Indoor shopper traffic technologies that offer practical, high-value advantages: Accuracy: iInside solutions are accurate to within one meter in store environments. That means we can accurately deliver data specific to the department, brand, checkout register and even end-cap. Less-accurate solutions cannot reliably segment data by department. Cost Effectiveness: iInside invested in solution technologies that are manufactured, implemented and managed with the lowest possible cost. Our fees are monthly, often with minimal upfront charges. Extensibility: iInside’s infrastructure is uniquely based on a flexible, hardware-independent platform designed to meet the client’s indoor location analytics needs for the foreseeable future and easily accommodate future requirements including new sensor needs and integration with mobile apps, etc. Ease of Ownership: A location system can be impractical if cumbersome and costly to manage. iInside has invested heavily in technologies that make it’s solutions simple to deploy, maintain, upgrade, enhance and move. Coverage: Shopper behavioral consultants base their recommendations on a fraction of 1% of shopper data. By comparison, an anonymous iInside solution can detect as many as half the shoppers in a store – a massive sample size for Business Intelligence. Additionally, when using our active location technolo- gies along with mobile loyalty apps, iInside can see every shopper using an integrated application. Privacy: Each time iInside “detects” a device, the system receives a unique identifier (MAC address) and uses a sophisticated encryption algorithm to convert that identifier into a new, irreversible one. Each device is identified only by that number, which contains no personally identifiable information. As an extra step in privacy protection, iInside never stores the original MAC address.   Take the Next Step to Improved Performance Contact iInside today and learn how the industry’s most advanced, most accurate location analytics can put your company on a path to greater customer loyalty, increased sales and long-term growth. decisions about how, when and where to provide the right store personnel. • Measure departmental traffic by hour • Compare shopper performance with staff ratios to determine optimal staffing practices • Deliver precise, optimum scheduling of sales personnel to shoppers iInside, a WirelessWERX company. Contact info@iinside.com or call 877-500-9379 or 714-685-9776 to request a demo. Call 877.500.9379 (714.685.9776 to request a demo) | info@iinside.com | www.iinside.com

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