Convenience Store Location Performance Analytics

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Convenience Store leaders are unique beneficiaries of new technologies in shopper traffic analytics. With Location Services, C-Store managers not only measure and understand pump-to-store behavior and in-store shopping patterns, they use this data to drive increased basket size, increased margins and measurable increases in loyalty.

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Convenience Store Location Performance Analytics

  1. 1. iInside delivers the most precise traffic data today that can be leveraged to help deliver a superior consumer shopping experi- ence and improve overall sales performance. iInside is uniquely able to deliver data as precise as understanding what’s happening at the coffee-island, gas pumps, refrigerated coolers and end-caps. At iInside, we help C-Stores make the business decisions that will drive margin and revenue performance across every segment of your business. Category Performance When combined with POS data, iInside delivers cross store performance metrics for individual product categories within the Convenience Store environment. • Consumer pathing from entryways to product displays and between products • Pump to store conversions • Shopper dwell times by fixture and product • Comparative product category conversion rates • Performance data as models for chain-wide best practices Workforce Management Efficiencies Indoor location analytics enable you to make informed decisions about how, when and where to provide the right store personnel. • Peak traffic hours and staffing requirements • Optimum times for cleaning, stocking and back room tasks Queue Management Optimization iInside queue analytics ensure that register wait times; a major customer service metric that can finally be measured, managed and improved at a uniquely affordable price. • Detailed, reliable queue wait time reports by hour, day and week, etc. • Forecasting for staffing requirements • Predictive analytics when combined with in-store traffic analytics • Measurement drives accountability, leading to lower customer wait times and higher basket sizes Loyalty Campaign Success iInside helps Convenience Store retailers better manage and extract additional value from loyalty campaign strategies. • Identify loyalty program shoppers upon entry when combined with an opt-in mobile application • Measure shopper return rates and cross-store location behaviors • Target individual shoppers for post-visit promotions • Deliver the right offers to loyal customers at the right time Merchandising Effectiveness From display window signage to end caps, iInside measures how store merchandising affects shopper behavior. • See the precise relationship between store design and traffic changes Convenience Store leaders are unique beneficiaries of new technologies in shopper traffic analytics. With Location Services, C-Store managers not only measure and understand pump-to-store behavior and in-store shopping patterns, they use this data to drive increased basket size, increased margins and measurable increases in loyalty. Convenience Store Retail Traffic Analytics: Helping Convenience Store Retailers Make Decisions that Drive Performance
  2. 2. Call 877.500.9379 (714.685.9776 to request a demo) | info@iinside.com | www.iinside.com • Benchmark pre and post-effect traffic to measure merchandising impact • Impact of contiguous product merchandising • Performance projections for future merchandising strategies; segmented by store, region and like-store groupings • Departmental shopper dwell times and draw can be measured independently and combined with conversion Marketing Campaign Impact iInside uniquely provides powerful analytics to help measure the direct and indirect effect of marketing on traffic; a new, powerful KPI (key performance indicator) for all types of marketing strategies. • Benchmarking for marketing campaign impact on traffic by department, using all traffic metrics including “First Visit” changes as a measure of shopper intent • Impact of individual campaigns on overall store traffic • Measure the effect of pump and store signage on traffic Best-in-Class Technology iInside gives Convenience Store retailers the ability to measure in-store behavior using their existing wireless infrastructure from leading enterprise Wi-Fi providers. Starting with these assets, iInside supplements with software and hardware as needed to deliver extremely precise Indoor shopper traffic technologies that offer practical, high-value advantages: Accuracy: iInside solutions are accurate to within one meter in store environments. That means we can accurately deliver data specific to the department, brand, checkout register and even end-cap. Less-accurate solutions cannot reliably segment data by department. Cost Effectiveness: iInside invested years into solution technologies with the lowest possible cost. Our fees are monthly, often with minimal upfront charges. And iInside offers significant savings over costly consulting projects that provide less accurate analyses of less in-store shopper behavior. Extensibility: iInside’s infrastructure is uniquely based on a flexible, hardware-independent platform designed to meet the client’s indoor location analytics needs for the foreseeable future and easily accommodate future requirements including new sensor needs and integration with mobile apps, etc. Ease of Ownership: A system can be impractical if cumber- some and costly to manage. iInside has invested heavily in technologies that make it’s solutions simple to deploy, maintain, upgrade, enhance and move. Coverage: Shopper behavioral consultants base their recommendations on a fraction of 1% of shopper data. By comparison, an anonymous iInside solution can detect as many as half the shoppers in a store – a massive sample size for Business Intelligence. Additionally, when using our active location technolo- gies along with mobile loyalty apps, iInside can see every shopper using an integrated application. Privacy Each time iInside “detects” a device, the system receives a unique identifier (MAC address) and uses a sophisticated encryption algorithm to convert that identifier into a new, irreversible one. Each device is identified only by that number, which contains no personally identifiable information. As an extra step in privacy protection, iInside never stores the original MAC address.   Take the Next Step to Improved Performance Contact iInside today and learn how the industry’s most advanced, most accurate location analytics can put your company on a path to greater customer loyalty, increased sales and long-term growth. decisions about how, when and where to provide the right store personnel. • Measure departmental traffic by hour • Compare shopper performance with staff ratios to determine optimal staffing practices • Deliver precise, optimum scheduling of sales personnel to shoppers iInside, a WirelessWERX company. Contact info@iinside.com or call 877-500-9379 or 714-685-9776 to request a demo.

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