LOCATION ANALYTICS ADDS NEW POWER TO RETAIL BUSINESS DECISIONS …
LOCATION ANALYTICS ADDS NEW POWER TO RETAIL BUSINESS DECISIONS
Traffic counting is highly valuable for store conversion and staffing. But what if you had traffic data at the department and even end-cap level?
Knowing how many people visit each department, when they visit, for how long and what they do after visiting
specific locations provides a data-driven basis to determine conversion rate at the departmental — or even the
brand or end-cap — level. Accurate, privacy-compliant insights from iInside inform your decisions, can substantially
improve performance and power better, faster marketing, merchandising and store operations processes.