5. Four planning activities
Defining the corporate mission
Establishing strategic business units
Assigning resources to each strategic business unit
Assessing growth opportunities
6. Corporate mission characteristics
They focus on a limited number of goals
They stress the company’s major policies and values
They define the major competitive spheres within which the company
will operate
They take a long-term view
They are as short, memorable, and meaningful as possible
8. SBU Characteristics
It is a single business, or a collection of related businesses, that can be
planned separately from the rest of the company.
It has its own set of competitors.
It has a manager responsible for strategic planning and profit
performance, who controls most of the factors affecting profit.
21. These slides were created by Sharang Agarwal, IIT Kharagpur as part
of an internship done under the guidance of Prof. Sameer Mathur,
IIM Lucknow (www.IIMInternship.com)
Disclaimer