Boost conversion by 45% with optimized Active landing pages

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Understanding conversion rate optimization and how it can increase revenue by 50%. Using analytics and MVT AB split testing

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Boost conversion by 45% with optimized Active landing pages

  1. 2. Boost your marketing By 15 %, 32 %, 68 % or more Active Page juice
  2. 3. It’s the first page your visitors arrive on after responding or clicking on your ad. What is a landing page?
  3. 4. <ul><li>A landing page* should be a seamless experience , an extension of your ads, stripped of all your website’s distractions . They deep link, qualify and delivers to visitors the information the ad promise d . </li></ul><ul><li>*Now read it without the light grey text! </li></ul>
  4. 5. <ul><li>You don’t use the same ad copy for every keyword in your Google PPC campaigns. So why would you use the same landing page for every keyword, for every traffic channel, for every visitor? </li></ul><ul><li>*Now read it without the light grey text* </li></ul>
  5. 6. Landing pages at the heart of ROI Click Marketing budgets drive traffic from SEO, PPC, Display, Affiliates, eMail Post-Click Dedicated bespoke landing pages for each marketing micro channel Conversion Visitors arrive deep into your website ready to convert The ad click Landing page The conversion
  6. 7. Marketing landing pages = Success or Failure? Marketing ROI + _
  7. 8. To maximize post click ROI <ul><li>You need to… </li></ul><ul><ul><li>Execute large numbers of landing pages </li></ul></ul><ul><ul><li>Build hyper targeted landing pages </li></ul></ul><ul><ul><li>Continuously test & optimize page performance </li></ul></ul><ul><ul><li>Reduce landing page management costs </li></ul></ul><ul><ul><li>Have fast deployment of new pages </li></ul></ul><ul><ul><li>Improve conversion rates </li></ul></ul><ul><ul><li>Build clear and actionable insights </li></ul></ul>
  8. 9. Don’t get married to your landing pages <ul><li>Success is built on disposable, malleable pages . </li></ul><ul><ul><li>“ Thanks to testing and delivery speed, some pages will work, other won’t... So what... Move on ” </li></ul></ul><ul><ul><li>In order for this approach to work you cannot over invest in managing and creating your landing pages. You require a cost effective way of building real time dynamic content pages </li></ul></ul>
  9. 10. Traditional manual landing page issues Multiple technologies for testing, hosting, etc High level of coding resources High Involvement of IT department Impacts core web site code All pages are bespoke High need for creative resources Long deployment time Long correction and update cycles Difficult to manage landing page urls
  10. 11. HOK Active pages platform Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Single integrated management solution Integrated CMS to quickly build pages Template system for brand consistency Integrated A/B/n split testing Integrated reporting All in one delivery and hosted platform Quick tagging and pixel tracking
  11. 12. Mechanics of active page platform PPC Display Affiliates Email Divide marketing channels into micro traffic sources Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Deep link into website for maximum conversion Tailor landing pages to each micro traffic source. Test and optimize pages Your website
  12. 13. Bespoke landing page per micro traffic source Each Adwords ad group gets a specific landing experience. Each landing experience has A/B/n optimization built in! Included keywords and copy into the landing page copy. Example Google PPC : 1 Ad group = 1 landing experience Ad Group Landing Experience Integrate campaign tracking all the way to final conversion. Version A Version B
  13. 14. Power of HOK Active Landing page platform <ul><ul><li>Deployment speed in days & weeks not months </li></ul></ul><ul><ul><li>100% outsourced management </li></ul></ul><ul><ul><li>ZERO need for IT department </li></ul></ul><ul><ul><li>Reduced production costs </li></ul></ul><ul><ul><li>Integrated A/B/n testing & optimising </li></ul></ul><ul><ul><li>Target micro traffic channels </li></ul></ul><ul><ul><li>Build traffic efficiency insight </li></ul></ul><ul><ul><li>Single technology platform </li></ul></ul>
  14. 15. HOK Active page platform delivers <ul><li>100’s of landing pages </li></ul><ul><li> for 100’s of traffic segments </li></ul><ul><li> at a fraction of the cost </li></ul>
  15. 16. Active page platform Vs. Manual Landing pages Benefits of using Active pages Vs. Traditional landing pages
  16. 17. Integrated landing page management system Add pages with one click Instant go-live Easy proof & preview
  17. 18. Integrating testing of landing experiences
  18. 19. Variable, volume based pricing: Based on traffic usage More traffic, smaller costs Single setup fee per page Fully managed pages include: Design, copy, graphics Build, code, deploy Analysis, testing, reporting All in 1 solution
  19. 20. Lead time & prep Basic prep and discovery: Functionality discovery URL structure and creation Tagging and metrics structure Lead time and ramp up: Design strategy Product strategy Channel strategy

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