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Serious Games:
    Present & Future

 BY TOM CRAWFORD
   CEO, VIZTHINK
SEPTEMBER 25, 2007
Agenda

 Definitions
 Who are Gamers?
 Why use Serious Games?
 What are the Current State of Serious Games?
 What is ...
A Few Definitions

 Video Game – Console, computer, or handheld game
   Console Game – Played on a dedicated gaming devi...
A Few Definitions

 Video Game – Console, computer, or handheld game
 Casual Game – A game that is easy to start, can be...
Are YOU a Gamer?

When did you last play…
     a game…any game?
 

     a video game?
 

     a console game?
 

     a...
Who are Gamers? Are You Sure?

What is the average age of game players?

                                            Great...
Who are Gamers? Are You Sure?

What percentage are female?

                               Women over 18?
                ...
Who are Gamers? Are You Sure?

Are gamers lazy, anti-social slackers?
 93% read books or newspapers regularly
 79% of al...
Who are Gamers? Are You Sure?

 What is the average age of game buyers?
   40 years old

 Who plays more hours per week...
Who are Gamers? Are You Sure?




                          Source: eMarketer.com
What Games Do They Play?

     Best Selling Console Games of 2006
     Madden NFL 07 - PS2              Final Fantasy XII ...
Why Use Serious Games?

 Practice (Learning by Doing)
        Martin, Klein, Sullivan from Arizona State
    
        Ob...
Why Use Serious Games?

 Progressive competency




                           Source: T. Crawford concepts by J. Gee
Why Use Serious Games?

 Telling your own story leads to ownership
       Jim Gee, David Shaffer
   




               ...
Why Use Serious Games?

 Theory of Transfer




                                    Source: T. Crawford
Current Uses: Cooking Skills




                          Source: Cooking Mama 2
Current Uses: Biology




                        Source: Zoo Tycoon 2
Current Uses: History




           Source: Civilization III (K. Squire), Revolution (mod)
Current Uses: Thinking




              Source: Reader Rabbit, Math Blaster, Brain Age
Current Uses: Political Statement




                            Source: Persuasive Games
Current Uses: Social Causes
Current Uses: Social Causes




                              Source: Food Force
Current Uses: Health




                   Source: +???, Persuasive Games
Current Uses: Health




           Source: Dance Dance Revolution, Yourself Fitness!
Current Uses: Health




               Source: EdHeads, +???, Breakaway Games
Current Uses: Simulations

 Enspire
 NexLearn
 Forio
 Adobe Captivate
 BTS




                                 Sourc...
Current Uses: Retail Training
Current Uses: Machinima

 The Movies
 The Ill Clan
 Red vs. Blue




                                      Source: The ...
Current Uses: Other Serious Games

 Game Shows, Quizzes
     Marc Prensky’s Challenge Game
   
    Classroom Jeopardy

...
Future Uses: Alternative Devices




                  Source: Nintendo Wii, Wii Bowling, Guitar Hero 2
Future Uses: ARGs & Geo Games

 I Love Bees
 Lost Experience
 World Without Oil


 Pac-Manhattan
 Tourality
 Sidewal...
Future Uses: Virtual Worlds




             Source: Created by T. O’Driscoll, Revised by T. Crawford
Future Uses: Virtual Worlds




                              Source: ProtonMedia
Future Uses: Virtual Worlds




                              Source: Second Life
Future Uses: Visual Realism




           Source: Madden Football 2007, Madden Football circ. 1998
Other Topics

 Debate: Serious Games are Neither Serious Nor
    Games
    Debate: Should the Word Game be Used

    Deb...
What Books are Available?

 Required Reading
   Theory of Fun

   Hamlet on the Holodeck

   What Video Games Have to ...
What Websites are Available?

  http://www.raphkoster.com

 http://jergames.blogspot.com
 http://www.watercoolergames.o...
Q&A
Contact Information

  Tom Crawford
        CEO, VizThink


 thcrawford@thcrawford.com
http://thcrawford.blogspot.com
    ...
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Serious Games Presentation Web

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Transcript of "Serious Games Presentation Web"

  1. 1. Serious Games: Present & Future BY TOM CRAWFORD CEO, VIZTHINK SEPTEMBER 25, 2007
  2. 2. Agenda  Definitions  Who are Gamers?  Why use Serious Games?  What are the Current State of Serious Games?  What is the Future of Serious Games?  What Resources are Available?  Q&A
  3. 3. A Few Definitions  Video Game – Console, computer, or handheld game  Console Game – Played on a dedicated gaming device and displayed on a TV  Computer Game – Played on a PC (or Mac), and displayed on a computer monitor  Handheld Game – Played on a very portable, dedicated gaming device and displayed on a built in screen
  4. 4. A Few Definitions  Video Game – Console, computer, or handheld game  Casual Game – A game that is easy to start, can be quick to play, and generally does not have a metaphorical abstraction  Serious Game – A game or simulation of any type used for learning or communication.  Game – competition? goals? rules? fun? learning? I know it when I see it?
  5. 5. Are YOU a Gamer? When did you last play… a game…any game?  a video game?  a console game?  a casual game?  a serious game?  When did you last buy… a game…any game?  a video game?  How would you describe the typical gamer?
  6. 6. Who are Gamers? Are You Sure? What is the average age of game players? Greater than 49 24.2% 33 18 to 49 47.6% Less than 18 28.2% Source: Entertainment Software Association
  7. 7. Who are Gamers? Are You Sure? What percentage are female? Women over 18? 31% 38% Male, 62% Female, 38% Boys under 18? 20% Source: Entertainment Software Association
  8. 8. Who are Gamers? Are You Sure? Are gamers lazy, anti-social slackers?  93% read books or newspapers regularly  79% of all ages exercise at least 20 hrs/month  78% vote regularly  Gamers spend triple the time on sports, community, religion, creative, cultural, and reading compared to non-gamers Source: Entertainment Software Association
  9. 9. Who are Gamers? Are You Sure?  What is the average age of game buyers?  40 years old  Who plays more hours per week adult men or adult women? Women = 7.4 hours/week  Men = 7.6 hours/week   How do they expect that to change?  53% expect to play as much or more in 10 years Source: Entertainment Software Association
  10. 10. Who are Gamers? Are You Sure? Source: eMarketer.com
  11. 11. What Games Do They Play? Best Selling Console Games of 2006 Madden NFL 07 - PS2 Final Fantasy XII - PS2 1. 6. New Super Mario Bros - NDS Brain Age - NDS 2. 7. Gears of War - 360 Madden NFL 07 - 360 3. 8. Kingdom Hearts II - PS2 Tom Clancy's GRAW - 360 4. 9. Guitar Hero 2 - PS2 10. NCAA Football 07 - PS2 5. All Ages Games Sports & Racing Games Youth Games Action/Shooter Games
  12. 12. Why Use Serious Games?  Practice (Learning by Doing) Martin, Klein, Sullivan from Arizona State  Objectives, Information, Examples, Review, Practice  Repetition/Habit William James   In a realistic, time compressed, risk free environment  Freedom of movement leads to retention Itiel Dror 
  13. 13. Why Use Serious Games?  Progressive competency Source: T. Crawford concepts by J. Gee
  14. 14. Why Use Serious Games?  Telling your own story leads to ownership Jim Gee, David Shaffer  Source: Halo, Indiana Jones, Project Gotham Racing 3
  15. 15. Why Use Serious Games?  Theory of Transfer Source: T. Crawford
  16. 16. Current Uses: Cooking Skills Source: Cooking Mama 2
  17. 17. Current Uses: Biology Source: Zoo Tycoon 2
  18. 18. Current Uses: History Source: Civilization III (K. Squire), Revolution (mod)
  19. 19. Current Uses: Thinking Source: Reader Rabbit, Math Blaster, Brain Age
  20. 20. Current Uses: Political Statement Source: Persuasive Games
  21. 21. Current Uses: Social Causes
  22. 22. Current Uses: Social Causes Source: Food Force
  23. 23. Current Uses: Health Source: +???, Persuasive Games
  24. 24. Current Uses: Health Source: Dance Dance Revolution, Yourself Fitness!
  25. 25. Current Uses: Health Source: EdHeads, +???, Breakaway Games
  26. 26. Current Uses: Simulations  Enspire  NexLearn  Forio  Adobe Captivate  BTS Source: Enspire, NexLearn, Forio
  27. 27. Current Uses: Retail Training
  28. 28. Current Uses: Machinima  The Movies  The Ill Clan  Red vs. Blue Source: The Movies
  29. 29. Current Uses: Other Serious Games  Game Shows, Quizzes Marc Prensky’s Challenge Game   Classroom Jeopardy  Metaphors for Practice Dr. Jim Rosser’s Super Monkey Ball  Source: Games2Train, Classroom Jeopardy, Super Monkey Ball
  30. 30. Future Uses: Alternative Devices Source: Nintendo Wii, Wii Bowling, Guitar Hero 2
  31. 31. Future Uses: ARGs & Geo Games  I Love Bees  Lost Experience  World Without Oil  Pac-Manhattan  Tourality  Sidewalk Squirrel  Geocaching
  32. 32. Future Uses: Virtual Worlds Source: Created by T. O’Driscoll, Revised by T. Crawford
  33. 33. Future Uses: Virtual Worlds Source: ProtonMedia
  34. 34. Future Uses: Virtual Worlds Source: Second Life
  35. 35. Future Uses: Visual Realism Source: Madden Football 2007, Madden Football circ. 1998
  36. 36. Other Topics  Debate: Serious Games are Neither Serious Nor Games Debate: Should the Word Game be Used  Debate: What is a Game Anyway?  Debate: Do Games Have to be Fun?  Advergaming 
  37. 37. What Books are Available?  Required Reading  Theory of Fun  Hamlet on the Holodeck  What Video Games Have to Teach Us  Why Video Games are Good for Your Soul  How Computer Games Help Children Learn  Digital Game-Based Learning  Gadgets, Games, and Gizmos for Learning  Persuasive Games  Got Game  Interactive Storytelling
  38. 38. What Websites are Available? http://www.raphkoster.com   http://jergames.blogspot.com  http://www.watercoolergames.org  http://blogoehlert.typepad.com/eclippings  http://www.escapistmagazine.com  http://www.joystiq.com  http://games.slashdot.org  http://www.seriousgames.org  http://www.educationarcade.org  http://terranova.blogs.com  http://www.socialimpactgames.com  http://www.digra.org  http://www.persuasivegames.com
  39. 39. Q&A
  40. 40. Contact Information Tom Crawford CEO, VizThink thcrawford@thcrawford.com http://thcrawford.blogspot.com tcrawford@vizthink.com http://www.vizthink.com VizThink ’08 January 27-29, 2008 San Francisco, CA
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