SEO Search Engine Optimization SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") Search results.(Wikipedia)
How Search Engine Works? <ul><li>Search engine bots/spiders are continuously crawling the web, making note of new pages and content. </li></ul><ul><li>When you conduct a search, the results are displayed almost magically, but a lot is happening behind scenes. Results are pulled from the current index, based on a complex algorithm. </li></ul>
Why SEO? <ul><li>SEO is important because it improves the odds of someone finding your company online. </li></ul><ul><li>Online visibility can help your credibility and brand awareness. It increases rank in organic listing. </li></ul>
PPC Pay Per Click PPC is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Why PPC? <ul><li>Pay Per Click Yields a High Return on Investment. </li></ul><ul><li>Pay Per Click Gives You Instant Targeted Traffic. </li></ul><ul><li>Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website. </li></ul><ul><li>Pay Per Click Brands Your Company While Selling Its Offerings </li></ul>
SMO Social Media Optimization SMO is a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of socialmedia marketing, which is promoting and publicizing products and services in general through social media.
Why SMO? <ul><li>Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence. </li></ul><ul><li>Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy. </li></ul>