Mr. Sandeep Gaur
WHAT IS SEO ?
SEO stand for search engine optimization. SEO is a technique which
helps search engines find and rank your site higher than the millions of
other sites in response to a search query. SEO thus helps you get traffic
from search engines. In SEO work on off page and on page. SEO
considers how search engines work, what people search for, the actual
search terms or keywords typed into search engines and which search
engines are preferred by their targeted audience. Optimizing a website
may involve editing its content,HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers to the
indexing activities of search engines. Promoting a site to increase the
number of backlinks, or inbound links, is another SEO tactic.
Off-Page optimization is nothing but the technique to
improve the search engine rankings for our keywords. It is
used to build back links. Off-page optimization is done
offsite and usually it is not visible on our website. But
however it improves the search engine rankings. It is a long
term process and it must be done regularly. Continuous
building of back links improves our website’s results
SOCIAL BOOKMARK SUBMISSION - Social Bookmarking is yet another powerful
way of promoting your website, but nowadays most people are spamming social bookmarking sites
without knowing how to use them. Since content in these websites update frequently, search engines like
these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web
2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon,
Propeller, etc. You should be very careful while doing this and you must properly handle the tags which
are very essential to broadcast your news on a wide area network. This may increase your website traffic
based on how effectively you have participated.
Business listing - In business listing we can online promote our business like on Google map and
other business listing sites.
Directory submission - Many people may say that directory submission is
dead. As far as I'm concerned it is still alive. It is purely based on how
effectively we are selecting those directories and how efficiently we are
choosing the category for submission. Of course, I agree that it gives quite
delayed results, but it is worth doing it. Submit your websites to the topmost
quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission,
Search engine submission - Submit your website to the most popular search engines
like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed
Classified Submission - Do some classifieds submissions to advertise your products
for free. Try Craigslist and other major classifieds sites like Kugli, Myspace,
iMadespace, Vivastreet, etc.
Article submission - Write articles of your own and submit them to popular article sites
like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep
links for your website (though it's usually a slower process).
Blogging - This is one of the most powerful ways to promote your company/website
online. Write a blog of your own for your company/website and include lots of unique
content. Be precise in what you're trying to convey for the users in your blog entry and
promote your blog in blog directories and blog search engines. You can also promote
your blog/website by posting comments in other service-related blogs which allow
links in the comments section that are crawlable by the search engines.
Press realease submission - If you are a business/service provider then go for PR
submission in popular PR websites like 1888pressrelease, Open PR, PR Leap,
etc. This will help you to publish your site in Google News.
Document sharing - Share your website documents like business
documents, information brochures, and slides in Google Docs, Slide
Share, etc. This will help you brand your website. Share your website
documents like business documents, information brochures, and slides
in Google Docs, Slide Share, etc. This will help you brand your website.
Photo sharing - Publish/share your website product pictures and make them
public. Let your friends see them and comment on them too, which will help drive
traffic towards your website. Do this in major photo sharing websites like Flickr,
Picasa, Photo Bucket, Picli, etc.
Forum posting - Create a forum/online discussion board of your own and start a
discussion or share topics with your friends. You can also post/reply to a thread in
other service-related pre-existing forums that allow links in your signature which can
be crawled by the search engines
Video sharing - Like with photo sharing, you can publish/share your product
videos, expert opinions, and reviews of your product and make them public in
YouTube, Metacafe, Dailymotion, etc.
Guest posting - using guest posting as their main source of link building. And
although it may seem like guest posting is going to die, my prediction is that guest
posting will help with your rankings.
Busniess review - Write reviews about others businesses or ask your friends/clients
to write a review of your business in major business review sites like RateitAll,
Shvoong, Kaboodle, Stylefeeder, etc.
Social Media - Social Media Optimization is also a nice way to build quality links back
to your site. By publishing quality content on other social media platforms you can
increase rankings. It also allows your target audience to share your content with
other, through these others can also see your content and it will increase your traffic
Competitor backlinks - Before analysing what individual sites are doing, you need to
identify who your true competitors really are. There is sometimes a difference (and
sometimes no difference at all) between the top ten Google results for a site’s
primary key phrase, and the true lay of a market’s land.