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Consumer & Brand Trends in a Digital World 2014

by Buzz Master at id8labs on Dec 31, 2013

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Consumers have become more demanding with Internet of Things becoming a reality and Brands are facing challenges from a new breed of players identified as Clean Slate Brands. ...

Consumers have become more demanding with Internet of Things becoming a reality and Brands are facing challenges from a new breed of players identified as Clean Slate Brands.

Look at this SlideShare, to see our take on 7 Consumer Trends and 7 Brand Trends which will shape the entire landscape in 2014 and beyond.

This is the era of the Screenager and with Multiple screens comes Multiple Paths to Purchase thus making it even more challenging for Brands to find that perfect fit of Communication and Engagement that can result in Consumer Loyalty.

Read on...

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Consumer & Brand Trends in a Digital World 2014 Consumer & Brand Trends in a Digital World 2014 Presentation Transcript