• Like
SEED Presentation Group 5
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

SEED Presentation Group 5

  • 211 views
Published

In October 2010, a group of college people from SBM ITB and St. Gallen University, Swiss, come to Cisondari, a village in Ciwidey, northen Bandung, Indonesia. We came to observe the activity in there …

In October 2010, a group of college people from SBM ITB and St. Gallen University, Swiss, come to Cisondari, a village in Ciwidey, northen Bandung, Indonesia. We came to observe the activity in there

SEED is a cross-cultural management program in which you will work closely with participants from various countries (previous participants come from Indonesia, Switzerland, Germany, Singapore, Malaysia, Vietnam, Thailand, and Brunei Darussalam) and stay in the middle of rural communities and help them develop their economic potentials.

Published in Education , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
211
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Enterprise for Economic Development (SEED) Bandung, 31 October to 12 November 2010
  • 2. Presenta(on  overview   RESEARCH   BUSINESS  PLAN  •  Cross-­‐cultural  learning   •  Firm  portrait   process   •  Analysis  tools  •  Methodology   •  Calcula(ons  •  Research  process   •  Improvement  guideline  •  Poten(al  projects   •  Spill–over  effects  
  • 3. Cross-­‐cultural  Learning    
  • 4. Area  of  Research  RW  09    Sub-­‐Village:  PasirAwi  (RW  08,  09  &  17)    Village:  Cisondari    Sub-­‐District:  PasirJambu    District:  Bandung    Indonesia    
  • 5. Presenta(on  overview   RESEARCH   BUSINESS  PLAN  •  Cross-­‐cultural  learning   •  Firm  portrait   process   •  Analysis  tools  •  Methodology   •  Calcula(ons  •  Research  process   •  Improvement  guideline  •  Poten(al  projects   •  Spill–over  effects  
  • 6. Methodology  Methodology  Economic  Development  in  Cisondari  Village   The  op(miza(on  of  the  available  resources       S(mulate  community-­‐based  and  -­‐driven   economic  ac(vi(es       Support  from  the  individual    economic   ac(vi(es  that  s(mulate  upper  level  changes  
  • 7. Presenta(on  overview   RESEARCH   BUSINESS  PLAN  •  Cross-­‐cultural  learning   •  Firm  portrait   process   •  Analysis  tools  •  Methodology   •  Calcula(ons  •  Research  process   •  Improvement  guideline  •  Poten(al  projects   •  Spill–over  effects  
  • 8. Research  process   Field  research   Empathize  and  adapt   Data  analysis   Change  our  perspec(ve  Problem  solving   Mo(vate  and  empower  
  • 9. Research  process  Field  research  •  Observa(on   –  In  daily  situa(ons   –  One  night  in  village    •  Individual  talks   –  Depth  interview   –  Easy  to  interact  
  • 10. Research  process  •  IdenBficaBon  of  Key  actors   –  Pak  Aca      (head  of  sub  village)   –  Pak  Kurniawan  (Head  of  RW  09)   –  Pak  Fauzi  (young,  influen(al  and  wealthy)   –   Ustadz  Ooy  (Imam)    
  • 11. Research  process  •  Experience  of  InteracBon   –  Basa  Basi   –  Funny  and  joking  a  lot   –  Hospitality   –  Openness   –  Coopera(ve  
  • 12. Research  process  …actually  I‘m   I  would  like  to  running  a   develop  a  ca]ish  ca]ish   business…  businness…   …so  my  ca]ishes   …a  week  ago  I   are  already  dead!   forgot  to  feed   them…  
  • 13. Research  process  Data  Analysis    Natural  Resources  •  Fer(le  soil  •  Good  weather  condi(ons  •  Water  surplus    Human  Capital  •  Farming  •  Other  specific  skills  
  • 14. Research  process  Data  Analysis    Social  Capital  •  Gotong  royong  •  High  community  commitment  •  Kerjabak(  (community  service  work)  •  Spiritual  and  religious  
  • 15. Research  process  Data  Analysis    People‘s    needs  •  Becer  educa(on  •  Acceptable  infrastructure  (bridge,  road,  ...)  •  More  government  presence  •  Less  economic  dependency  
  • 16. Presenta(on  overview   RESEARCH   BUSINESS  PLAN  •  Cross-­‐cultural  learning   •  Firm  portrait   process   •  Analysis  tools  •  Methodology   •  Calcula(ons  •  Research  process   •  Improvement  guideline  •  PotenBal  projects   •  Spill-­‐over  effects  
  • 17. Poten(al  projects   Farmer  koperasi  +  Milk  koperasi  +   Mushroom  +  Sandals  +  Bags  +   Football  shoes   Filter:  Individualinterviews   Milk  koperasi  +  Mushroom     +  Sandals   Filter:  Focus  groupdiscussion   Mushroom  +  Sandals   Mushroom  +  Sandals  
  • 18. Poten(al  projects  Dismissal  Reasons:  •  Too  high  dependency  (high  risk)  •  No  willingness  •  Too  strong  compe((on  •  Market  oversaturated  •  Legal  incompa(bility  
  • 19. Poten(al  projects  Mushroom  Project  feasibility:    •  Availability  of  natural,      human  and  financial  resources  •  Community  driven  •  High  demand  •  Simple  process  •  Common  objec(ve  
  • 20. Project  Feasibility    Sandals  project  feasibility:    •  exis(ng  business  •  high  poten(al  •  Sustainable  market  •  Poten(al  for  diversifica(on  
  • 21. Idea  of  interven(on     Increase   Support  economic   produc(on   development   Reduce   and  prices   dependency   Get  a  credit  Efficency  improvement   empower  and  mo(vate   TIME  
  • 22. Presenta(on  overview   BUSINESS  PLAN  •  Cross-­‐culturallearning   •  Firm  portrait   process   •  Analysis  tools  •  Methodology   •  Calcula(ons  •  Research  and  findings   •  Improvement  guideline  •  Poten(al  projects   •  Spill-­‐over  effects  
  • 23. Firm  portrait  •  Owner:  Head  of  RW  09,  29  years  old  •  Manager  (transport,  sales,  purchase  and   accoun(ng)  •  Since  2008  (start  capital:  1‘500‘000  IDR)  •   Empowered  by  brother  
  • 24. Firm  portrait  •  Own  brand,  Not  registered  •  Sandals  and  flip-­‐flops              •  3  workers,  1  dynamo,  1  sewing  machine    •  Target  groups:   –  Children  &  teenager   –  Comfort  and  prac(cal  orientated  customers  
  • 25. Firm  portrait  Product  I:  •  Hand-­‐made  flip-­‐flops,  all  sizes,  many  colours  •  Special:  doll  and  combina(on  of  colour  •  Current  produc(on:  400  pairs  with  3  workers  •  Total  cost  per  pair:  10‘000  IDR   –  Market  price:  20‘000-­‐25‘000  IDR  
  • 26. Firm  portrait  Product  II:    •  Leather  imita(on  •  Formal  sandals  •  Small  and  medium  sizes  •  Own  brand  •  Hand-­‐made  •  Exis(ng  prototypes  
  • 27. Firm  portrait  Produc(on  Process  
  • 28. Drawing  the  size  
  • 29. Cumng  out  
  • 30. Glueing  and  fixing  
  • 31. Cumng  out  
  • 32. Glueing  
  • 33. Polishing  
  • 34. Making  the  holes  
  • 35. Acaching  the  strap  
  • 36. Presenta(on  overview   RESEARCH   BUSINESS  PLAN  •  Cross-­‐cultural  learning   •  Firm  portrait   process   •  Analysis  tools  •  Methodology   •  Calcula(ons  •  Research  and  findings   •  Improvement  guideline  •  Poten(al  projects   •  Spill-­‐over  effects  
  • 37. Analysis  Tools:  Porter‘s  Five  Forces   Threat  of  entry   of  new   compe(tors   Bargaining   Intensity  of   Bargaining   power  of   compe((ve   power  of   suppliers   rivalry   customers     Threat  of   subs(tute   products  
  • 38. HELPFUL   HARMFUL   to  achievetheobjec(ve   to  achievetheobjec(ve   S   SWOT-analysis W   independence  (2  years),  INTERNAL  ORIGIN   theorganiza(on   crea(vity,   risk-­‐averse,   acributes  of   mo(va(on/ambi(on  (vision),   no  capital  (profit  -­‐>investment),   recep(ve,   inefficientproduc(on,   accoun(ngknowledge  and  prac(ce,   no   own  brand  (VIRDA),   appropriatevehiclefortransporta(o hard-­‐working,   ns   flexible  produc(on   O   T   demandhigherthancurrentproduc(EXTERNAL  ORIGIN   theenvironment   infrastructure  (electricity,   oncapacity,   acributes  of   bamboobridge),   poten(al  markets,   familyresponsibility,   poten(al  workers,   bigfactories,   directsalepossibili(es,   massproduc(on   supporchroughbrother  
  • 39. Analysis  tools:  Marke(ng-­‐Mix  PRODUCT   PLACEMENT     broker   broker   market  PRICE   PROMOTION   12‘500   20‘000   none   12‘500-­‐17‘500   20‘000   businesscard   catalogue  
  • 40. Analysis  tool:  Marke(ng  -­‐  Mix  •  Price  price/kodi    à  quan(ty  discount,  first  mover   advantage  (skimming  possibility,  EURO  2012)    •  Product  flip-­‐flops  and  sandals  for  children  and  adults,   different  colours,  key-­‐holder  (waste  material)  
  • 41. Analysis  tool:  Marke(ng-­‐  Mix  •  Placement  Indirect  selling:  grocery  man,  markets,  stores  Skip  grocery  for  higher  margin    •  PromoBon  brother‘s  store,  catalogue,  business  card  
  • 42. Presenta(on  overview   •  RESEARCH   •  BUSINESS  PLAN  •  Cross-­‐cultural   •  Firm  portrait   learning  process   •  Analysis  tools  •  Methodology   •  ObjecBves     •  Calcula(ons  •  Research  process   •  Improvement  •  Poten(al  projects   guideline   •  Spill-­‐over  effects  
  • 43. Objec(ves  •  Start  to  think  in  advanced  –  create  clear   vision  •  More  risk  taking    •  Simple  changes  à  improve  prod.  process  •  More  efficient  manufacturing  •   Higher  earnings  and  profit  
  • 44. Presenta(on  overview   •  RESEARCH   •  BUSINESS  PLAN  •  Cross  cultural   •  Firm  portrait   learning  process   •  Analysis  tools   •  Objec(ves    •  Methodology   •  CalculaBons  •  Research  process   •  Improvement  •  Poten(al  projects   guideline   •  Spill–over  effects  
  • 45. Calcula(ons  -­‐  Investment  plan  Name   Amount   Cost  (IDR)   Total  (IDR)  Dynamo   2   500‘000   1‘000‘000  Sewing  machine   2   500‘000   1‘000‘000  Shoe  mold  -­‐   21  /  25   2   250‘000   500‘000  -­‐  26  /  30   2   250‘000   500‘000  -­‐  31  /  35   2   250‘000   500‘000  -­‐  36  /  40   2   350‘000   700‘000  -­‐  41  /  45   2   500‘000   1‘000‘000   5‘300‘000  Material     4‘700‘000   10‘000‘000  
  • 46. Calcula(ons  •  Price  (in  IDR)   –  Leather  imita(on    sandals:  400‘000  /  kodi   –  Flip-­‐flops   •  Adults:  250‘000  /  kodi   •  Children:  210‘000  /  kodi  •  ProducBon  capacity   –  3  workers:  6  kodi  /  dayor  35  kodi  /  week   –  9  workers:  18  kodi  /  day  
  • 47. Calcula(ons  –     expected  revenues  (IDR)  /  week  Flip-­‐flops       Sandals                  Koditype   Price  /  kodi   Total   Koditype   Price  /  kodi   Total  20adults   250‘000   5‘000‘000   40  children   400‘000   16‘000‘000  30  children   210’000   6‘300‘000   11‘300‘000   16‘000‘000  
  • 48. Calcula(ons  –   expected  costs  (IDR)  /  week  Flip-­‐flops       Sandals                  Koditype   Price  /  kodi   Total   Koditype   Price  /  kodi   Total  20adults   192‘000   3‘840‘000   40children   362‘500   14‘500‘000  30  children   180’000   5‘400‘000   9‘240‘000   14‘500‘000  
  • 49. Calcula(ons  –   expected  profit  (IDR)  /  week  Flip-­‐flops:   Sandals:   PROFIT  11‘300‘000   16‘000‘000   3‘560‘000  -­‐  9‘240‘000   -­‐  14‘500‘000  
  • 50.   Calcula(ons    ImplicaBons  for  repayment  plan:  •  Monthly  profit:  14‘240‘000  •  Monthly  spendings  (family):  2‘000‘000  •  First  two  months:  expanding  capacity  •  Ater  third  month:  full  repayment  
  • 51. Presenta(on  overview   •  RESEARCH   •  BUSINESS  PLAN  •  Cross-­‐cultural   •  Firm  portrait   learning  process   •  Analysis  tools   •  Objec(ves    •  Methodology   •  Calcula(ons  •  Research  process   •  Improvement  •  Poten(al  projects   guideline   •  Spill-­‐over  effects  
  • 52. Improvement  guideline  •  Structural  changes      Central  Bookkeeping      Calculator  use      Glue  outside  the  house  (children‘s  health)    •  ProducBon  process    hairdryer  to  accelerate  drying  process    Waste  material  recycling  
  • 53. Improvement  guideline  •  Believe  in  own  crea(vity  •  Reduce  dependency  on  grocery  man  •  Exploit  flexibility     –  high  customer  sa(sfac(on  •  Increase  brand-­‐awareness   –  adver(sement  cataloque   –  Word  of  mouth  
  • 54. Posi(ve  spill-­‐over  effects  •  Economical  effects   –  Workers  come  back  to  Cisondari   –  Unemployment  decreases   –   Sustainable  increase  of  livelihood   –  M  x  V  =  P  x  Y  (M  and  V  rise,  P  constant  -­‐>  Y  rises)  
  • 55. Posi(ve  spill-­‐over  effects  •  TransformaBonal  effects   –  Community  capacity  development   –   Improvement  of  knowledge  pacerns   –   Incen(ve  to  follow  new  behaviours       Successful  transformaBonal  process  
  • 56.   Terima  Kasih     Atas  Perha(an  Bapak  &  Ibu    
  • 57. Ques(ons  and  Answers