LGElectronicsBrandcommunicationguidelinesLet’sgo
lgelectronicshousestyleelements2FosteringpremiumbrandsAsLGElectronicsstepsfartherontotheglobalstage,weareconfrontedwitheve...
lgelectronicshousestyleelements3GoodcontentsBrandplatform .............. 4Brandpersonality ............. 5LGlogostandards ...
lgelectronicshousestyleelements4Brandidentity(orBrandprint)DelightfullySmartPositioningForpeoplewhoareinspiredbythelatestd...
lgelectronicshousestyleelements5BrandpersonalityToachieveourgoals,theLGimagemustmirrortheattributesofourproducts.Therefore...
lgelectronicshousestyleelements6GoodlogoTheLGElectronicslogousestheLGGroupmasterbrandastheprimaryidentifierofallLGElectron...
lgelectronicshousestyleelements7GoodlogocolorsTheprimarylogoforLGElectronicsisthe2colorlogo.Inmostapplications,youshouldus...
lgelectronicshousestyleelements8BadlogoTheexamplesbelowshowincorrectalterationsandcolorusageoftheLGlogo.Alwaysuseapprovede...
lgelectronicshousestyleelements9SpecialuseverticallogoForextremeverticalapplications—suchasabannerorbillboard—theverticalu...
LGElectronicsBrandcommunicationguidelines—1–Brand&housestyleelementsElemental
lgelectronicshousestyleelements11GoodhousestyleAhousestyleisadistinctsystemdevelopedtocommunicateanorganization’scorephilo...
lgelectronicshousestyleelements12LGgraphicelementsTheLGhousestylereliesonavarietyofgraphicelementstocreateitsvisualidentit...
lgelectronicshousestyleelements13LGLife’sGoodsignatureTheLGElectronicsLife’sGoodsignaturecon-sistsoftheLGlogo(thefacesymbo...
lgelectronicshousestyleelements14SignatureclearspaceandminimumsizeToensuretheprominenceandlegibilityoftheLGsignature,alway...
lgelectronicshousestyleelements15SignaturecolorvariationsThepreferredcolorreproductionforthepri-marysignatureisthe2colorpo...
lgelectronicshousestyleelements16SignaturebackgroundcontrolWhiteisthemosteffectivebackgroundonwhichtoreproducetheLGLife’sG...
lgelectronicshousestyleelements17SignaturebackgroundmisuseSomecolorsandphotographicbackgroundsdonotworkineverycase.Onlyuse...
lgelectronicshousestyleelements18SignaturemisuseTheLGLife’sGoodsignatureisacustomdrawnpieceofartwork,andtheproportionandar...
lgelectronicshousestyleelements19SpecialusehorizontalsignatureForextremehorizontalapplications—suchasabannerorpen—thespeci...
lgelectronicshousestyleelements20ColorisgoodTheLGprimarycolorpaletteconsistsofthreecolors:LGRed,LGGray,andwhite.Thereisals...
lgelectronicshousestyleelements21GoodtypefacesAllLGLife’sGoodcommunicationsshouldusetheCharlottetypefacefamilyforheadlines...
lgelectronicshousestyleelements22GoodcurvetypographyTohelpconveythespiritofLife’sGoodbeyondtheLife’sGoodslogan,headlinesan...
lgelectronicshousestyleelements23CurvetypographymisuseSuccessfulexecutionofcurvetypographycanbemadebyfollowingitssimplespe...
lgelectronicshousestyleelements24GoodphotographyThephotographythatLGusesforvariouscommunications—fromadvertisingtowebsites...
lgelectronicshousestyleelements25PeoplephotographyPeoplephotographyfocusesonsmilingpeople—aconnectiontotheLGlogo—inrealenv...
lgelectronicshousestyleelements26SilhouetteproductphotographyImagesofLGproductsshouldappearatanengagingangle,showthedimens...
lgelectronicshousestyleelements27EnvironmentproductphotographyShowingtheproductinarealenvironment—akitchen,livingroom,home...
lgelectronicshousestyleelements28Longestside=x5%xLongestside=x5%xLGcolorbarsAnintegralpartoftheLGLife’sGoodhousestyleisthe...
lgelectronicshousestyleelements29ApplyingasinglebarManysinglepageadsorbrochurecoverswillworkbestwithasinglebar.Thesingleba...
lgelectronicshousestyleelements30ApplyingdualbarsSomelayoutswillbenefitbyusingdualbarsonthetop/bottomortheleft/right.There...
lgelectronicshousestyleelements31ApplyingthefullframeApplyingbarsforafullframeeffectcancreateabold,distinctimpressionbyadd...
lgelectronicshousestyleelements32BarandframemisuseBecausethebarelementsareveryflexibleinhowtheycanbeapplied,incorrectusage...
LookatthisLGElectronicsBrandcommunicationguidelines—2–Advertisingandprint
lgelectronicshousestyleelements34AdvertisingisgoodThegraphicelementsoftheLGhousestyleguidelinesweredesignedtoconveyanorigi...
lgelectronicshousestyleelements35Singlepagead–curvetypographyPersonality messagingP R I M A RY  H E A D L I N Eloremipsumd...
lgelectronicshousestyleelements36Singlepagead–curvetypographyx10%x5%x5%x5%xPersonality messagingP R I M A RY  H E A D I N ...
lgelectronicshousestyleelements37Singlepagead–curvetypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyei...
lgelectronicshousestyleelements38Singlepagead–curvetypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyei...
lgelectronicshousestyleelements39Singlepagead–straighttypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonum...
lgelectronicshousestyleelements40Singlepagead–straighttypographyx5%x10%x5%x5%x5%xP R I M A RY  H E A D I N Gdoloremagnaliq...
lgelectronicshousestyleelements41Singlepagead–straighttypographyPrimaryheadlineloremipsumdolorsitametconsectetadipiscingel...
lgelectronicshousestyleelements42Singlepagead–straighttypographyPrimaryheadlinex3%x10%x3%x3%x 3%x3%xLGDarkRedfullframearou...
lgelectronicshousestyleelements43Doublepagead–curvetypographyP R I M A RY  H E A D I N Gdoloremagnaliquameratvolupatutmini...
lgelectronicshousestyleelements44Doublepagead–curvetypographyPersonality messagingP R I M A RY  H E A D L I N Edoloremagna...
lgelectronicshousestyleelements45Doublepagead–curvetypographyP R I M A RY  H E A D I N Gdoloremagnaliquameratvolupatutmini...
lgelectronicshousestyleelements46Doublepagead–curvetypographyPersonality messagingP R I M A RY  H E A D I N Gdoloremagnali...
lgelectronicshousestyleelements47Doublepagead–straighttypographyloremipsumdolorsitmetconsectetadipiscingelit,seddiamnonumy...
lgelectronicshousestyleelements48Doublepagead–straighttypographydoloremagnaliquametvolupatutminimveniamloremipsumdolorsita...
lgelectronicshousestyleelements49Doublepagead–straighttypography3%x3%x 3%xxdoloremagnaliquameratvolupatutminimveniamloremi...
lgelectronicshousestyleelements50Doublepagead–straighttypographydoloremagnaliquameratvolupatutminimveniamloremipsumdolorsi...
lgelectronicshousestyleelements51Brochurecover–curvetypographyProductbenefitP R I M A RY  H E A D L I N ELoremipsumdoloram...
lgelectronicshousestyleelements52Brochurecover–curvetypographyProductbenefitx5%x10%x5%x5%x5%x5%xLGRedbaronbottomedge.Silho...
lgelectronicshousestyleelements53Brochurecover–curvetypographyProductbenefitP R I M A RY  H E A D L I N ELoremipsumdoloram...
lgelectronicshousestyleelements54Brochurecover–straighttypographyLoremipsumdolorsitametconsectetadipisingelit,sednonumyeiu...
lgelectronicshousestyleelements55Brochurecover–straighttypographyProductnameProductnamex5%x10%x5%x5%x5%x5%xFullbleedproduc...
lgelectronicshousestyleelements56Brochurecover–straighttypographyProductbenefitLoremipsumdolorsitametconsectetadipiscingel...
lgelectronicshousestyleelements57BrochureinsidespreadxLoremipsumdolorsitametLoremipsumdolorsitametAtveroIustoquiAtveroeose...
lgelectronicshousestyleelements58xLoremipsumdolorsitametLoremipsumdolorsitametLoremipsumdolorsitLoremipsumdolorsitametcons...
lgelectronicshousestyleelements59Pamphletcover-curvetypographyP R I M A RY  H E A D L I N Eloremipsumdolorsitametconsectet...
lgelectronicshousestyleelements60Pamphletcover-straighttypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonu...
lgelectronicshousestyleelements61PamphletinsidespreadxLoremipsumdolorLoremipsumdolorsitLoremipsumdolorsitametconsecteturad...
lgelectronicshousestyleelements62PamphletinsidespreadxLoremipsumdolorLoremipsumdolorsitLoremipsumdolorsitametconsecteturad...
WrapitupLGElectronicsBrandcommunicationguidelines—3–Packaging
lgelectronicshousestyleelements64BoxesaregoodThepackagingofLGElectronicsproducts,fromrefrigeratorstocellphones,isanotherke...
lgelectronicshousestyleelements65G7110SwivelTypeCameraPhoneG7110SpecificationG7110SwivelTypeCameraPhoneG7110SwivelTypeCame...
lgelectronicshousestyleelements66G7110SpecificationG7110SwivelTypeCameraPhoneG7110SpecificationDualcolordisplay-Advancedro...
lgelectronicshousestyleelements67G7110SwivelTypeCameraPhoneG7110SwivelTypeCameraPhone5%x5%x5%x5%x5%xX5%x5%x5%x5%x15%x5%x10...
lgelectronicshousestyleelements68LargeproductpackageWithlarge,premiumproductpackaging,fullframebarscanbeusedasspecifiedint...
lgelectronicshousestyleelements6923"PC&AVFunctionLCDMonitorL2320A3%x3%xlongestdimension=x3%x10%x3%x3%x3%x1.5%x4%x3%x3%x 3%...
lgelectronicshousestyleelements70Largeproductpackage-sidepaneldetailL2320A-Huge23"ScreeninWide16:10AspectRation-HighResolu...
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
LG Electronics Brand Communication Guidelines
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LG Electronics Brand Communication Guidelines

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Transcript of "LG Electronics Brand Communication Guidelines"

  1. 1. LGElectronicsBrandcommunicationguidelinesLet’sgo
  2. 2. lgelectronicshousestyleelements2FosteringpremiumbrandsAsLGElectronicsstepsfartherontotheglobalstage,weareconfrontedwitheverintensifyingcompetition.Nowmorethanever,brandsareessentialcorporateassetsandareattheheartofsuccessfulbusinessmanagement.Therefore,itisessentialthatourbrandissetapartfromothersonthemarket,andwecanaccomplishthisbyendowingourproductswiththeuniquecharacteristicsthatourtargetusersareseeking. Withthisinmind,wearecurrentlypositioningourselvestobecomeoneofthetopthreeglobalelectronicscompanies.Butourultimategoalistobecometheleaderofourindustry,andaspartofourstrategytoachievethisdistinction,wemustcontinuouslyfosterandadvancetheLGElectronicsbrand. Togiveourbrandeveryadvantagewithinsuchacompetitivearena,wemustfirstestablishanidentitythatisuniqueandcompellingtoourcustomers.Afterconductingextensiveresearch,wedevelopedanewvisualidentitythatisdestinedtodistinguishusfromourcompetitors.Thefollowingpagesdetailthecoreelementsofthisbrandidentityandwillhelpensureitsconsistentandeffectiveapplication.Andasourcorporatecommunicationsadoptournewpersona,wewillestablishanewglobalidentitythatisdistinct,exclusive,andinstantlyrecognizable. Asweimplementthisnewvisualidentitysystem,IasktheexecutivesandemployeesofLGElectronicsanditssubsidiariestostrivetomakeourcompanylovedbycustomersworldwideandintheprocessmakeusthenumberoneconsumerelectronicscompanyintheworld. S.S.Kim c.e.o.&Vice-Chairman LGElectronics
  3. 3. lgelectronicshousestyleelements3GoodcontentsBrandplatform .............. 4Brandpersonality ............. 5LGlogostandards ............. 6Brand&housestyleelements ...... 10 Life’sGoodsignature........... 13 Specialusehorizontalsignature ..... 19 Color ................... 20 Typefaces ................. 21 Curvetypography............. 22 Photography................ 24 Colorbars ................. 28 Singlebar ............... 29 Dualbars ............... 30 Fullframe ............... 31 Framemisuse ............. 32Advertising&print ............ 33 Singlepageads .............. 35 Doublepageads ............. 43 Brochurecovers .............. 51 Brochureinsidespreads ......... 57 Pamphletcovers.............. 59 Pamphletinsidespreads ......... 61Packaging ................. 63 Smallproductbox............. 65 Largeproductbox............. 68 Largeappliancecarton .......... 71Shops&environments .......... 72Websites ................. 87Specialusageapplications ........ 93 Benchesandposters ........... 95 Billboards ................. 96 Neonsigns ............... 102 A-Boards ................ 106 Verticalbanners ............. 108 Mediabackdrop............. 114 Commercialendframe.......... 116 Businesscard .............. 117Appendix:filenaming ........... 119
  4. 4. lgelectronicshousestyleelements4Brandidentity(orBrandprint)DelightfullySmartPositioningForpeoplewhoareinspiredbythelatestdigitaltechnologies,advanceddesigns,styling,andin-novativeproductfunction… LGisthebrandthatisdelightfullysmart. LG’sproductsenhanceyourlife(andyourlifestyle)withtheirintelligentfeatures,intuitivefunctionality,andexceptionalperformance. ChoosingLGisaformofself-expressionandself-satisfaction.You’llyoutakeprideinowningtheamazingandtakecomfortinknowingyoumadeasmart,moreinformeddecision.Byestablishinganinstantlyrecognizableidentityandlookandfeel,thosewhoviewLGcommunicationswillconnectthequalityandpracticalityofourproductswiththewarmvisualexpressionthatrepresentsus.ThisbrandrecognitionwillfurtherpositionLGinthepublicconsciousnessasnotonlyamanufacturerofadvancedelectronics,butalsoasacompanythatseekstoimprovethehumanconditionwithitsproducts.ThevisuallanguagethatLGemploysandtheintuitivetechnologiesthatdriveitsproductsworkasonetocreatethepersonaofacompanythatisfriendly,fun,helpful,andpractical.Inessence,westrivethroughourpublicrepresentationsandtheprivate,domesticachievementsofourproductstobeacompanythatiswarmandreceptivetotheembrace,ratherthancoldandindifferent.BrandplatformInanefforttoestablishaglobalidentityforLGElectronics,abrandplatformthatstrivestoencompassthemanyfacetsoftheLGmissionhasbeendeveloped.This“blueprint”clarifiesanddefinesthevisionandvaluesthathaspropelledLGtotheforefrontoftheconsumerelectronicsindustry.
  5. 5. lgelectronicshousestyleelements5BrandpersonalityToachieveourgoals,theLGimagemustmirrortheattributesofourproducts.Therefore,LG’svisuallanguageemphasizesourcommitmenttoproductdesignsthatarehighquality,easytouse,andstylish.However,theLGsignatureandthegraphicelementsthatsupportitalsoradiatetheinnovativespiritistrulyresponsibleforthedevelopmentofoursuperiorproducts.Thefinalresultisanexpressionofpremiumqualitythatisfriendly,easy-to-use,andguaranteedtomakelifemorelivable.LGisdedicatedtomakinglifeDelightfullySmart.HONESTINNOVATIVEHUMANORIENTEDINSPIRINGINTELLIGENTSELFCONFIDENTIMAGINATIVEYO UTHFULTECHSAVVYAPPROACHABLEST RAIGHTFORWA R D NIMBLECONTEMPORARYINTERNATIONA LDELIGHTFULLYSMARTDA DDM IC
  6. 6. lgelectronicshousestyleelements6GoodlogoTheLGElectronicslogousestheLGGroupmasterbrandastheprimaryidentifierofallLGElectronicsproducts.Inallgeographicregions,emphasisandfocusshouldbeontheLGlogoinalldivisionsandonallproducts.Sub-brandlogosshouldbesignificantlyde-emphasizedinordertopromoteawarenessoftheparentbrand,LG. ConsistentusageoftheLGlogoisabso-lutelyessential.Thelogoissymbolicofoursteadfastreputationforexcellence,andthere-fore,anyvariationofthelogodiminishesthevisualidentityofLGElectronics,itsdivisions,andproducts. Thelogoconsistsoftwoelements:theLGletterformsinLGGrayandthefacesymbolintheuniqueLGRedcolor.ThislogoisalwayspositionedwithLGletterformsplacedataspecificsizetotherightoftheLGsymbol.Neverchangeanyaspectofthetypeface,symbol,color,ortheirrelationshipstothelogo.Alwaysuseapprovedelectronicartwork.Colorexceptionsarenotedintheseguidelines.XXXXX4X25592929LGsymbol LGlogotype
  7. 7. lgelectronicshousestyleelements7GoodlogocolorsTheprimarylogoforLGElectronicsisthe2colorlogo.Inmostapplications,youshoulduseeithertheLGRedlogowithLGGraytypeortheLGRedlogowithwhitetype. However,somedesignorprintsituationsmayprohibiteffectiveusageofLGRedorLGGray.Intheseinstancesotherlogovari-antsareacceptable,buttheyshouldbeusedsparingly.2colorlogo-LGRedsymbolwithLGGraytypeonawhiteorlightcoloredbackground.1colorLGGraylogo-LGGraysymbolandlogotypeonawhiteorlightcoloredbackground.1colorreverselogo-whitesymbollogotypeonablackordarkcoloredbackground.2colorlogo-LGRedsymbolwithwhitetypeonablackordarkcoloredbackground.1colorblacklogo-blacksymbolwithblacktypeonawhiteorlightcoloredbackground.
  8. 8. lgelectronicshousestyleelements8BadlogoTheexamplesbelowshowincorrectalterationsandcolorusageoftheLGlogo.Alwaysuseapprovedelectronicartwork,andfollowtheusagespecificationsinthismanual. Forexamplesofincorrectbackgroundcontrol,seepage15-“Signaturebackgroundmisuse”.NeveraltertheLGlogotypetobelargerorsmallerthantheapprovedartwork.NeveralterthespacebetweentheLandtheGoftheLGlogotype—alwaysuseapprovedelectronicartwork.NeveraltertheshapeoftheLGsymbolfromtheapprovedartwork.NeverchangethecoloroftheLGsymboltoanythingotherthanLGRed,LGGray,blackorwhite.NeveralteranelementoftheLGsymbolfromtheapprovedartwork.NeveroutlinetheelementsoftheLGsymbol.NeverusealineorstrokearoundanyelementsoftheLGsymbolorlogotype.NeverreproducetheLGlogoonaback-groundthatistoocomplex.Whenusingthe1colorreverselogo,thefaceelementsshouldgotoblackorthecolorofthebackground.NeveralterthecoloroftheLGsymbolorlogotype—alwaysuseapprovedelectronicartwork.
  9. 9. lgelectronicshousestyleelements9SpecialuseverticallogoForextremeverticalapplications—suchasabannerorbillboard—theverticalusagelogohasbeencreated.Useofthissignatureshouldbekepttoaminimum.Usetheprimarylogoorsignaturewhereverpossible.Thespecialusagelogoemploysthesamecolorandbackgroundspecificationsastheprimarysignature. Additionally,theclearspaceruleforthespecialusagelogoisdifferentfromtheprimarylogoandsignature:2/7X,whenXisdefinedbytheheightofthesymbol.Inordertomaintainlegibility,thespecialusagesigna-tureshouldneverappearsmallerthan10mm.>10mmXX17X37XXX27X27X27XX27Thestackedlogoisforextremeverticalapplicationsonly.Useapproveddigitalartworkthatmaintainsthecorrectrelationshipbetweensignatureelements.Clearspaceforthestackedlogohasbeensetat2/7x.Thestackedlogoshouldneverbereproducedsmallerthan10mm.
  10. 10. LGElectronicsBrandcommunicationguidelines—1–Brand&housestyleelementsElemental
  11. 11. lgelectronicshousestyleelements11GoodhousestyleAhousestyleisadistinctsystemdevelopedtocommunicateanorganization’scorephilosophies.Thesystememploysagroupofelements—signature,typography,colorimagery,andothergraphicdevices—inaspecificwaytoreflectandexpresstheorganization’suniquecharacter.Ahousestylemayalsobeastrategictoolthatsubtlyexpressesacompany’spositioning,embodiestheattributesofitspersonality,andreinforcesthepromisethecompanymakestoitscustomers.TheLGElectronicshousestyleguidelineshavebeendevelopedasacomprehensiveandgloballyrelevantsystemoftouchpointstosupportourbrandpositioning.Asadrivenleaderintheconsumerelectronicsindustry,LGstrivestoconnectcutting-edgedigitaltechnologieswiththeirhumancounterparts.Therefore,LGElectronicsproposesthat“Life’sGood,”anexpressionwhichreflectsourbeliefthatlifeisenrichedandenhancedbyproductsthatareingeniouslydesignedandexpertlybuilt.ThisphilosophyisthecornerstoneoftheLGElectronicshousestyle,andfollowingtheseguidelineswillensurethatallmaterials,frombrochurestopresentations,willpromoteourmissiontomakelifeasgoodaspossible.
  12. 12. lgelectronicshousestyleelements12LGgraphicelementsTheLGhousestylereliesonavarietyofgraphicelementstocreateitsvisualidentityineverythingfromadvertisingtowebsites,fromenvironmentstopackaging.Theelementsarediscussedindividuallyandinlatersectionsofthehousestyleguidelines. However,itisimportanttorememberthateachelementwasdesignedorselectedasakeycomponentinadynamicandmulti-fac-etedvisualsystemthatcommunicatesourmissionandphilosophy.CharlotteSans&CharlotteLife’sGoodsignatureColorsCurvetypographyTypefacesPeopleandproductphotographyColorbars
  13. 13. lgelectronicshousestyleelements13LGLife’sGoodsignatureTheLGElectronicsLife’sGoodsignaturecon-sistsoftheLGlogo(thefacesymbolinLGRedandtheLGlettersinLGGray)andthesloganLife’sGood,setintheCharlotteSanstypeface,curvedaroundtheLGsymbol.ThecurvingofthesloganreinforcesLG’spersonalityanduniqueness. TheconsistentusageofthissignaturehelpstoclearlyidentifyandconnecteverydivisionandproductfromLGElectronicsacrosstheglobe. Thissignaturehasbeencreatedtoworkwithoutsub-brandsanddivisions“lockedup”toit.Otherthanspecialspacelimitingsitua-tionsaddressedlaterintheseguidelines,noothersignatureshouldbeused. Wheneverpossible,theLGsignatureshouldbereproducedinthepreferredtwocolors:LGRedforthesymbolandslogan,andLGGrayfortheLGletters.Fordetailedcolorspecifications,refertopage20.XXXXX45929X4.59X2.5929X4.59X2.59TheLGLife’sGoodsignature:LGsymbol,LGletters,andtheLGLife’sGoodsloganLGsymbolLGLife’sGoodsloganLGlogotypeSpecialtranslationnote:whenspecialsituationshavebeenapproved,theLife’sGoodsloganmaybetranslatedtolanguagesotherthanEnglish.Itisimportanttokeepthecurvedtypographywheneverpossible.Insomelanguagesthetranslationmaybelon-gerinlenght,sothetranslatedsloganbesetbetweenthe10:00and5:00marksaroundtheLGsymbol.
  14. 14. lgelectronicshousestyleelements14SignatureclearspaceandminimumsizeToensuretheprominenceandlegibilityoftheLGsignature,alwayssurrounditwithclearspace.Asshownbelow,theclearspaceisequivalentto1/2theheightofthe“L”intheLGlogotypeandshouldsurroundtheentireLGsignature:LGsymbol,LGlogotype,andtheLife’sGoodslogan. Maintainingproperclearspaceprotectsthevisualidentityfromcompetinggraphicelementssuchastext,photography,orback-groundpatternsthatmayotherwisedivertattentionfromthesignature. TheLGsignaturecanappearinavarietyofsizes,dependingonthelayoutandimagearea,butatsomesizes,legibilitycanbecom-promised.Toprotectagainstthis,aminimumsizehasbeenestablished:TheLGLife’sGoodsignatureshouldneverbereproducedsmallerthan1/2inchinheight(12.5mm).XX29X29X29X29>1/2">12.5mmTheLGLife’sGoodsignatureclearspaceTheLGLife’sGoodsignatureminimumsizeIfthesignatureneedstobereproducedlessthan1/2”inheight,andthespecialusehorizontalsignaturecannotbeused,usetheLGsignaturewithouttheslogan.
  15. 15. lgelectronicshousestyleelements15SignaturecolorvariationsThepreferredcolorreproductionforthepri-marysignatureisthe2colorpositiveversionusingLGRedandLGGrayortheprocesscolorequivalents. TheprimaryLGLife’sGoodsignaturemaybereproducedinthecolorvariationsshownbelow,dependingonthetypeofcommunica-tion,thecontrastwithsurroundinggraphicsandtype,andthenumberofcolorsavailableduringproduction.Colorconfigurationsforthesignatureaccommodatemostprintanddigitalapplications,spot,processcolor(cmyk),RGBWeb-safe,RGBVideo,blackandfullreverse.Forexactcolorspecifications,seetheColorPaletteonpage19.2colorsignature-LGRedsymbolandsloganwithLGGraylogotypeonawhiteorlightcoloredbackground.1colorLGGraysignature-LGGraysymbol,logotype,andsloganonawhiteorlightcoloredbackground.1colorreversesignature-whitesym-bol,logotype,andsloganonablackordarkcoloredbackground.2colorsignature-LGRedsymbolwithwhitelogotypeandsloganonablackordarkcoloredbackground.1colorblacksignature-blacksymbol,logo-type,andsloganonawhiteorlightcoloredbackground.SpecialsituationsallowforreproductionoftheLGlogoandsignatureinGoldandSilver.
  16. 16. lgelectronicshousestyleelements16SignaturebackgroundcontrolWhiteisthemosteffectivebackgroundonwhichtoreproducetheLGLife’sGoodsigna-ture.Whiteprovidesaclear,crispcontrast. Whenthesignatureisplacedonaback-ground,theremustbesufficientcontrastbe-tweenthebackgroundcolorandthesignaturecolors.Therefore,severalcoloroptionsareavailableforsignatures. Ifthesignatureisplacedonablackordarkbackground,theLGlogotypeandtheLife’sGoodsloganshouldreversetowhitewhiletheLGfacesymbolremainsinLGRed.Inanumberofapplications,thesignaturecanappearonLGDarkRedorLGRedeitherasafullreversetowhiteorwiththeLGfacesymbolinLGRed. WhenplacingtheLGsignatureonaphotographicimage,makesuretheimagebehinditislightenoughtoprovidecontrastwiththeLG2colorsignature,ordarkenoughtoprovidecontrastwiththereversesignature.Wheneverpossible,usethe2colorpositivesignatureonawhitebackground.2colorreversesignatureonablackbackground.2colorreversesignatureonanLGDarkRedbackground.Usethe2colorsignatureonalightphotographicback-groundaslongasthereisenoughcontrastforLGRedandLGGraytobelegible.2colorreversesignatureonanLGGraybackground.2colorreversesignatureonanLGDarkGraybackground.1colorreversewhitesignatureonanLGDarkRedbackground.2colorreversesignatureonadarkphotographicbackgroundwhenthereisnotenoughcontrastforLGGraytobelegible.
  17. 17. lgelectronicshousestyleelements17SignaturebackgroundmisuseSomecolorsandphotographicbackgroundsdonotworkineverycase.Onlyuseanapprovedsignaturethatwillprovideacleananddistinctcontrasttothespecifiedbackground.Belowaresomeexamplesofincorrectsignatureuseageoncolorback-grounds.The2colorpositivesignatureisnotsuitableforreproduc-tiononanLGDarkRedbackground.Useeitherthe2colorreversesig-natureorthe1colorreversesignature.The2colorpositivesignatureisnotsuitableforreproduc-tiononanLGDarkGraybackground.Useeitherthe2colorreversesignatureorthe1colorreversesignature.LGGraydoesnotprovidesufficientcontrastonsomephotographicback-grounds.Instead,usethe1colorpositiveLGRedsignature.The2colorpositivesignatureisnotsuitableforrepro-ductiononablackbackground.Useeitherthe2colorreversesig-natureorthe1colorreversesignature.LGGraydoesnotprovidesufficientcontrastonsomephotographicback-grounds.Instead,usethe1colorpositiveLGRedsignature.Donotuseatint,orlightershadeofLGRedforabackground.Usethe1colorreversewhitesignature.Neveralterthe2coloror1colorsignaturesothattheLGlogotypeisreproducedinLGRed.Alwaysusethecorrectcolorintheapprovedelectronicartwork.NeverchangethecoloroftheLGlogotypetoLGRedondarkbackgrounds.Instead,usethe2colorreversesignature.
  18. 18. lgelectronicshousestyleelements18SignaturemisuseTheLGLife’sGoodsignatureisacustomdrawnpieceofartwork,andtheproportionandarrangementoftheelementsarespecifi-callydetermined.Tomaintainconsistency,useonlyapproveddigitalartfiles.Nevertypeset,recreate,oraltersignatureartwork.Anychangewillcauseinconsistencies,ultimatelydiminishingtheimpactofLG’svisualidentity.ThisisthecorrectrelationshipfortheelementsoftheLGLife’sGoodSignature.Alwaysuseapproveddigitalartworkwhen-everreproducingtheLGlogowiththeLife’sGoodslogan.Neverchangethetypeface,color,orpositionoftheLife’sGoodslogan.NeverrotatetheslogantobeinadifferentpositionaroundtheLGsymbol.Neveralterthetypeface,color,orpositionoftheLife’sGoodslogan.NeverchangetherelationshipoftheLGlogotypeorthetypeface,color,orpositionoftheLife’sGoodslogan.NeveraltertherelationshipbetweentheLGlogoandtheLife’sGoodslogan.Neveruseacolorforthesloganotherthanthoseprovidedintheelectronicartfiles.NeverchangethetypefaceoftheLife’sGoodslogan.
  19. 19. lgelectronicshousestyleelements19SpecialusehorizontalsignatureForextremehorizontalapplications—suchasabannerorpen—thespecialusagesignaturehasbeencreated.Useofthissignatureshouldbekepttoaminimum.Usetheprimarysignaturewhereverpossible. Thespecialusagesignatureemploysthesamecolorandbackgroundspecificationsastheprimarysignature.Additionally,theclearspaceruleforthespecialusagesignatureisthesameasfortheprimarysignature,1/2theheightoftheletter“L”inthewordmark.Inordertomaintainlegibility,thespecialusagesignatureshouldneverappearsmallerthan10mm.>10mmXX29X29X29X29XXXXX459X492929X2.59Thespecialusesignatureisforextremehorizontalapplicationsonly.Useapproveddigitalartworkthatmaintainsthecorrectrelationshipbetweensignatureelements.Clearspaceforthespecialusesignaturehasbeensetat1/2x.Thespecialusesignatureshouldneverbereproducedsmallerthan10mm.
  20. 20. lgelectronicshousestyleelements20ColorisgoodTheLGprimarycolorpaletteconsistsofthreecolors:LGRed,LGGray,andwhite.Thereisalsoapremiumcolorpalettethatconsistsofanadditionaltwocolors:LGDarkRedandLGDarkGray.Thesecanbeusedwhenfocusinguponapremiumproduct.Inspecialsituations,silverormetalliccanbesubstitutedforthelightordarkgray. Thesimplicityofthepalettebesthigh-lightsouruniquenessinacategorythatisdominatedbymultipleshadesofblue. Wheneverpossible,theLGsignatureshouldbereproducedinLGRedandLGGray,whicharetheequivalentstopantone207andpantone431.Thestandardsforthesecolorsmaybefoundinthecurrenteditionofthepantone®ColorFormulaGuide.Forcertain1colorapplications,thesignaturemaybere-producedinblackorwhite.Forprocesscolorprinting,usethecmykvaluesasabeginningreference.Printvendorsmayhavetheirownvaluesandformulasformatchingpantonecol-orsinprocesscolor,butthegoalshouldalwaysbetomatchthepantonestandardoftheLGcolors.Thepantoneandcmykvaluesprovidedcanbeusedwhenprintingoneithercoatedoruncoatedpaper.Variationsincolormayoccur,buttrytomatchtheLGcolorsascloseaspos-sible. Foron-screenapplicationsrefertotheRGBVideovaluesspecified.Forwebapplications,refertotheRGBweb/hexvaluesspecified.ThecolorsshownthroughoutthismanualhavenotbeenevaluatedbyPantone,Inc.foraccuracyandmaynotmatchthePANTONEColorStandards.PANTONE®isaregisteredtrademarkofPantone,Inc.LGGray—Spot:PANTONE431Process:c11m1y0k64RGBvideo:r135g143b151RGBweb:r153g153b153Webhex:999999LGRed—Spot:PANTONE207Process:c0m100y40k20RGBvideo:r177g0b67RGBweb:r153g0b51Webhex:990033LGprimarypaletteLGDarkGray—Spot:PANTONE447Process:c16m0y31k82RGBvideo:r102g102b102RGBweb:r102g102b102Webhex:666666LGDarkRed—Spot:PANTONE505Process:c50m100y100k25RGBvideo:r110g30b57RGBweb:r102g51b51Webhex:663333LGpremiumpaletteLGGray—Spot:PANTONE431Process:c11m1y0k64RGBvideo:r135g143b151RGBweb:r153g153b153Webhex:999999LGRed—Spot:PANTONE207Process:c0m100y40k20RGBvideo:r177g0b67RGBweb:r153g0b51Webhex:990033
  21. 21. lgelectronicshousestyleelements21GoodtypefacesAllLGLife’sGoodcommunicationsshouldusetheCharlottetypefacefamilyforheadlinesandtext.TheCharlottefamilyconsistsoftwocom-panionserifandsansseriftypefaces:CharlotteandCharlotteSans. TheCharlottefamilywaschosenbecauseitslegibilityanddistinctivenesshelpdifferen-tiateitfromthesansseriftypefacesusedbyotherconsumerelectronicscompanies. CharlotteSansshouldbeusedforallheadlinesandprimarymessages,technicalinformation,andcall-outtext.Charlotteshouldbeusedformostlongpassagesoftextandbodycopy. Bothfacesincludeasetofsmallcapitalsandtextnumeralsforuseintext. TheCharlottefamilytypefacescanbepurchasedfromwww.fontshop.com.Theyareavailableasindividualweightsandastwopackages:CharlotteSansandCharlotte.CharlotteSansabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890&0123456789CharlotteSansBookCharlotteSansBookItalicCharlotteSansBookSmallCapsCharlotteSansMediumCharlotteSansBoldCharlotteabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890&0123456789CharlotteBookCharlotteBookItalicCharlotteBookSmallCapsCharlotteMediumCharlotteBold
  22. 22. lgelectronicshousestyleelements22GoodcurvetypographyTohelpconveythespiritofLife’sGoodbeyondtheLife’sGoodslogan,headlinesandprimarymessagescanbetypesetina“curvetypography”style,wherethemessageisinanarcreadingcounter-clockwise. Curvetypographyshouldbeusedonpri-marymessageswheneverpossible.ItconveysasenseoftheLGpersonalityandvisuallytiestotheLife’sGoodslogan. Curvetypgoraphyshouldalwaysbesetin“sentencecase”:wherethefirstletteriscapitalizedand,withtheexceptionofpropernouns,allthewordsthatfollowshouldbeinlowercase. ThisuniquestyleoftypographyisanothergraphictoolusedtounitethearrayofLGcommunications.However,usingtoomanymessagesincurvetypographycandiminishitsimpact.Apartfromtheslogan,usecurvetypographyonlyonceperpage,spread,orsideofapackage.10:004:00Personality messagingCurvetypographyshouldalwaysbesetinCharlotteSansBoldandinoneoftheLGcolorsofRed,Gray,DarkRed,orDarkGray.Curvetypographycanalsobeinwhitewhenputondarkbackgrounds.Curvetypographyshouldalwaysbesetcounter-clockwiseinaperfectcircle,andshouldfallbetweenthe10:00markandthe4:00mark.
  23. 23. lgelectronicshousestyleelements23CurvetypographymisuseSuccessfulexecutionofcurvetypographycanbemadebyfollowingitssimplespecifications:UseCharlotteSansBoldcounter-clockwiseontheinsidecurveofaperfectcircle,fallingbetweenthe10:00and4:00mark. Belowareafewexamplesofincorrectusageofcurvetypography.Personality messagingPersonality messagingPersonalitymessagingPersonality messagingPersonality MessagingPersonality messagingThismessageissetinCharlotteserif.NeveruseatypefaceotherthanCharlotteSansBold.ThisisCharlotteSansItalic,fallingcounter-clockwisebetweenthe4:00and1:00marks.NeveruseatypefaceotherthanCharlotteSansBoldorsetthetypeanywhereotherthancounter-clockwisebetweenthe10:00and4:00marks.Neversetcurvetypographyinsideasolidshape.Itshouldalwaysfallontheprimarybackgroundarea.ThisisUniversBlack,neveruseatypefaceotherthanCharlotteSansBold.Thismessagingisfall-ingclockwisebetweenthe11:00and3:00marksonthetopofthecircle.Neversetthetypeanywhereotherthancounter-clockwisebetweenthe10:00and4:00marksonthebottomofthecircle.Neversetmessagingonashapethatisn’taperfectcircle.Note:Thebluedottedlinesshowontheexamplesaboveareforillustrationpurposesandarenot,underanycircumstances,tobeusedasartworkinLGcommunications.
  24. 24. lgelectronicshousestyleelements24GoodphotographyThephotographythatLGusesforvariouscommunications—fromadvertisingtowebsites—shouldconveytheenergy,happiness,andqualitythattheLife’sGoodsloganexpresses.Therearethreediffer-entstylesthatmaybeused,dependingonthecommunication:Peoplephotography,silhouetteproductphotography,andproductphotographyinanenvironment.Peoplephotographycanshowpeoplefromdifferentculturesindifferentenvironments.Theyarehappyandpositive—enjoyinglifetothefullest.Silhouetteproductphotographyshouldshowtheproductatanengagingangleandonawhitebackgroundwithnoshadows.Productphotographyinanenvironmentshouldshowtheproductinamodern,cleanenvironment,inthewaythattheproductwouldbeused.
  25. 25. lgelectronicshousestyleelements25PeoplephotographyPeoplephotographyfocusesonsmilingpeople—aconnectiontotheLGlogo—inrealenvironmentsfromaroundtheglobe.Theyarehappy,confident,andsmart. Peoplephotographycanfocusonanindi-vidualoragroup.LGproductsdonothavetobeintheimage. SincetheLGcolorpaletteislimitedtoredsandgrays,additionalcolorsmaybeemployeddependingonthesubject’sapparelorenvironment.Peoplephotographycanshowpeoplefromdifferentculturesindifferentenvironments.Theyarehappyandpositive—enjoyinglifetothefullest.
  26. 26. lgelectronicshousestyleelements26SilhouetteproductphotographyImagesofLGproductsshouldappearatanengagingangle,showthedimensionsoftheproduct,andbeshotagainstawhitebackgroundwithnoshadows. Thepurposeandbenefitoftheproductshouldbeclearbythewayitisshot.Donothideanypartoftheproductinshadowsunlessitisunavoidable. Silhouettingproductsagainstablankbackgroundenhancestheeffectofcurvetypographyaroundtheproduct.Silhouetteproductphotographyshouldshowtheproductatanengagingangleandonawhitebackgroundwithnoshadows.
  27. 27. lgelectronicshousestyleelements27EnvironmentproductphotographyShowingtheproductinarealenvironment—akitchen,livingroom,hometheater,laundryroom,etc.—allowsforatangiblesenseofitsscaleandfunction. LGproductsshouldbeseenincleanandmodern,yetwarm,domesticenvironments.Imagesshouldfocusontheproductina“real”home.Avoidcoldorclinicalsettings.Productphotographyinanenvironmentshouldshowtheproductinamodern,cleanenvironmentinthewaythattheproductwouldbeused.
  28. 28. lgelectronicshousestyleelements28Longestside=x5%xLongestside=x5%xLGcolorbarsAnintegralpartoftheLGLife’sGoodhousestyleistheuseoftheLGcolorbars.ThecolorbarshavebeendesignedtotakeadvantageofoneofLG’smostuntappedbrandassets:theuniqueshadeofLGRed. Thereareseveraldifferentwaysthatthecolorbarscanbeused—onebaronthetop,bottom,leftorright;twoopposingbarsonthetopandbottomorleftandright;orafullframearoundthepage/imagearea.Aformulahasbeencreatedtoensurethattherightsizebarisusedineachlayout,atanysize.And,whilethereismuchflexibilityintheapplica-tionofthebars,theyareessentialelementsinLGcommunications—ascriticalastheLGlogo—andshouldbeusedwithcare. Thethicknessofabarorbarsisequaltoapercentageofthelongestdimensioninthelayout.Thethicknesswhenusingasinglebarwouldbe5%ofthelongestdimension.Whenusingtwobars,thethicknesswouldbe4%ofthelongestdimension.Whenusingthefullframeoffourbars,thebarthicknessaroundallsidesis3%ofthelongestside.Whenusingasinglebaronaverticaledge,thebarthicknessisequalto5%ofthelongestside.Thisproportionisthesamewhetherthelongestedgeisonthetop,bottom,left,orright.Whenusingasinglebaronahorizontaledge,thebarthicknessisequalto5%ofthelongestside.Thisproportionisthesamewhetherthelongestedgeisonthetop,bottom,leftorright.NOTE:Exceptfornavigationinwebsites,nomessagingshouldap-pearinoronthebars.Inspecialapprovedsitua-tions,suchasbillboardsasihouettedproductphotographcanbeontopofthebars.
  29. 29. lgelectronicshousestyleelements29ApplyingasinglebarManysinglepageadsorbrochurecoverswillworkbestwithasinglebar.Thesinglebarcanbeonanyedge.Theverticalleftorrightbarwillworkwellinasinglepagead,dependingonthepageplacementofthead. Thebarshouldbeusedinallfourareasasmuchaspossible,butavoidusingthebarinonepositiononeverypiece.Thesinglebarshouldalwaysberepro-ducedusingLGRed.ThesinglebarmaybereproducedinLGGrayorsilverforapprovedspecialcases.Singlebartopplacement.Singlebarbottomplacement.Singlebarleftplacement.Singlebarrightplacement.
  30. 30. lgelectronicshousestyleelements30ApplyingdualbarsSomelayoutswillbenefitbyusingdualbarsonthetop/bottomortheleft/right.TheresultisabolderpresenceofLGcolorandidentity. Thedualbarsshouldalwaysberepro-ducedusingLGRed.ThedualbarsmaybereproducedinLGGrayorsilverforapprovedspecialcases.Dualbarswithtopandbottomplacement.Thicknessofeachbarisequalto4%ofthelongestedge.Dualbarswithleftandrightsideplacement.Thicknessofeachbarisequalto4%ofthelongestedge.
  31. 31. lgelectronicshousestyleelements31ApplyingthefullframeApplyingbarsforafullframeeffectcancreateabold,distinctimpressionbyaddingasenseofpremiumqualitytothecommunication. ThefullframebarshavetheaddedflexibilityofusingallthecolorsintheLGpalette:LGRed,Gray,DarkRed,DarkGray,andSilver.LGRedfullframearoundwhiteimagearea.Thicknessofeachsideoftheframeisequalto3%ofthelongestedge.SilverfullframearoundLGDarkRedimageareaforpremiumproducts.LGRedfullframearoundLGDarkRedimageareaforpremiumproducts.LGDarkGrayfullframearoundLGGrayimageareaforpremiumproducts.
  32. 32. lgelectronicshousestyleelements32BarandframemisuseBecausethebarelementsareveryflexibleinhowtheycanbeapplied,incorrectusagecanoccureasilyandcompromisethevisuallan-guagetheyaremeanttoassist.Belowaresomeexamplesofincorrectbarandframeelements.Donotusedualbarsthatareperpendiculartoeachother.Whenusingdualbars,alwaysplacethemoppositeeachother.NeveruseanycolorotherthanLGRedforsingleordualbarap-plications—although,forapprovedspecialcasesLGGrayandsilvermaybeused.Neverchangethedimensionsorshapeofthebar.Addingcurvesoralteringtheshapeofthebardoesnotaidconsistency.NeveruseanycolorsotherthanthoseintheLGcolorpalettesforthebarsorfullframe.Neverusethreebarsinsteadofthedualbarsorafullframe.Useonlyasinglebaronanyside,dualbarsonthetopandbottomorleftandright,orthefullframewithfourNeverusewhiteasafullframecolor.
  33. 33. LookatthisLGElectronicsBrandcommunicationguidelines—2–Advertisingandprint
  34. 34. lgelectronicshousestyleelements34AdvertisingisgoodThegraphicelementsoftheLGhousestyleguidelinesweredesignedtoconveyanoriginal,easilyrecognizable,andconsistentvisualpresenceforLGElectronics.However,theywerealsodesignedtoallowgreatflexibilityinawidearrayofprintmaterials.ThefollowingguidelineswerespecializedforadvertisingapplicationsandwillassistinmaximizingtheeffectofLG’suniquevisualidentity.Whiletheseguidelineshelpmaintaintheconsistencyofourmessage,theyarealsoagileenoughtoproduceelegantandvisuallyarrestinglayoutsfrombillboardstopamphlets.ThegeneralfeelofLGcommunicationsisasystemwhereproduct,messaging,andtheLGsignaturereadinacenteredalignment.Thefollowingpageswillshowhowtheelementsworktogetherwithinthissystem.However,inapprovedspecialcases,thesignaturecanbepositionedontheupperrightcorner,asseenintheBillboardsandspecialusageguidelines.
  35. 35. lgelectronicshousestyleelements35Singlepagead–curvetypographyPersonality messagingP R I M A RY H E A D L I N Eloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntlaoreetdoloremagnaliquamloremeratvolupatutenadminimveniam.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoreetdoloremagnaliquam.x4%x10%x4%x4%x4%x4%xLGReddualbarsontopandbottomoflayout.Silhouetteproductphotographyonawhitebackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGGrayCharlotteSansBoldsubheadaboveCharlottebodycopy.2colorsignatureisnolessthantwicetheheightofthebars.
  36. 36. lgelectronicshousestyleelements36Singlepagead–curvetypographyx10%x5%x5%x5%xPersonality messagingP R I M A RY H E A D I N Gdoloremagnaliquamvolupatutenadminimveniamloremipsumdolorsitametconsectetadipiscingelitdolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,sedediamnonumyeiusmodeteminciduntutlaoreeratmagnaliquamvolupatutenadvenialoremipsumdolorametconsecttetadipiscingelitalordolorloremipsumdolorsitdolorametconsectetadipicingelit,diamnonumyeiusmodetemporinciduntutlaoreetdoloremagnaconsecttetadipiscingdolorsitametminmveniamloremliquameratvolupat.5%xLGRedverticalbaronrightside.Silhouetteproductphotographyonapeoplephotographybackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGRedCharlotteSansBoldsubheadaboveLGGrayCharlottebodycopy.Heightofthe2colorreversesignatureisnolessthantwicethewidthofaverticalbar.Inspecialsituations,thesignaturemaybeplacedattherightsideofthepageformoreimpact.
  37. 37. lgelectronicshousestyleelements37Singlepagead–curvetypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntveniamlaoreetdoloremagnaliquameratvolupatutenadminimveniam.loremipsumdolorsitametconsectetdoloreselit,seddiamnonumyeiusmodetemporinciduntutlaoreetdoloremagnaliquamdiamnonumysed.Personality messagingx3%x10%x3%x3%x 3%x3%xLGRedfullframearoundallfoursidesofpage.Silhouetteproductphotographyonawhitebackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGGrayCharlottebodycopy.Heightofthe2colorsignatureisnolessthan10%ofX(thelongestsideofthepage).
  38. 38. lgelectronicshousestyleelements38Singlepagead–curvetypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntveniamlaoreetdoloremagnaliquameratvolupatutenadminimveniam.loremipsumdolorsitametconsectetdolores.x3%x10%x3%x3%x 3%x3%xPersonality messagingLGDarkRedfullframearoundallfoursidesofpage.Silhouetteproductphotographyonapeoplephotographybackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGGrayCharlottebodycopy.Heightofthe2colorreversesignatureisnolessthan10%ofX(thelongestsideofthepage).Inspecialsitu-ations,thesignaturemaybeplacedattheleftsideofthepageformoreimpact.
  39. 39. lgelectronicshousestyleelements39Singlepagead–straighttypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntlaoreetdoloremagnaliquamloremeratvolupatutenadminimveniam.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoreetdoloremagnaliquam.Primaryheadlinex4%x10%x4%x4%x4%x4%xLGReddualbarsontopandbottomoflayout.Silhouetteproductphotographyonawhitebackground.LGRedCharlotteSansBoldheadline.LGGrayCharlottebodycopy.Heightofthe2colorsignatureisnolessthantwicetheheightofahorizontalbar.
  40. 40. lgelectronicshousestyleelements40Singlepagead–straighttypographyx5%x10%x5%x5%x5%xP R I M A RY H E A D I N Gdoloremagnaliquamvolupatutenadminimveniamloremipsumdolorsitametconsectetadipiscingelitdolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,sedediamnonumyeiusmodeteminciduntutlaoreeratmagnaliquamvolupatutenadvenialoremipsumdolorametconsecttetadipiscingelitalordolorloremipsumdolorsitdolorametconsectetadipicingelit,diamnonumyeiusmodetemporinciduntutlaoreetdoloremagnaconsecttetadipiscingdolorsitametminmveniamloremliquameratvolupat.PrimaryheadlineLGRedhorizontalbarontopedge.Silhouetteproductphotographyonapeoplephotographybackground.LGRedCharlotteSansBoldheadline.LGRedCharlotteSansBoldsubheadaboveLGGrayCharlottebodycopy.Heightofthe2colorsignatureisnolessthantwicetheheightofahorizontalbar.
  41. 41. lgelectronicshousestyleelements41Singlepagead–straighttypographyPrimaryheadlineloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntveniamlaoreetdoloremagnaliquameratvolupatutenadminimveniam.loremipsumdolorsitametconsectetdoloreselit,seddiamnonumyeiusmodetemporinciduntutlaoreetdoloremagnaliquamdiamnonumysed.x3%x10%x3%x3%x 3%x3%xSilverfullframearoundallfoursidesofpage.SilhouetteproductphotographyonanLGRedDarkRedbackground.LGRedCharlotteSansBoldheadline.WhiteCharlottebodycopy.Heightofthe2colorreversesignatureisnolessthan10%ofX(thelongestsideofthepage).
  42. 42. lgelectronicshousestyleelements42Singlepagead–straighttypographyPrimaryheadlinex3%x10%x3%x3%x 3%x3%xLGDarkRedfullframearoundallfoursidesofpage.Fullbleedproductphotographyinanenvironment.LGRedCharlotteSansBoldheadline.Heightofthe2colorreversesignatureisnolessthan10%ofX(thelongestsideofthepage).
  43. 43. lgelectronicshousestyleelements43Doublepagead–curvetypographyP R I M A RY H E A D I N Gdoloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoretdolormagnaliquametvolupatveniamdolorsitametdiamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyveniamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.Personality messaging4%x6%x4%x4%x4%x 4%xxLGReddualbarsontopandbottomoflayout.Silhouetteproductphotographyonawhitebackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGGrayCharlotteSansBoldsubheadaboveCharlottebodycopy.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  44. 44. lgelectronicshousestyleelements44Doublepagead–curvetypographyPersonality messagingP R I M A RY H E A D L I N Edoloremagnaliquameratvolupatutenadminimveniamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddianonumyeiusmodetemporinciduntutlaoreetdoloremagnaliquameratvolupatutenadminimveni.4%x4%x4%x 4%xx6%xDualLGRedverticalbarsonleftandrightsides.Silhouetteproductphotographyonawhitebackground.Leftpagefullbleedpeoplephotography.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGGrayCharlotteSansBoldsubheadaboveCharlottebodycopy.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  45. 45. lgelectronicshousestyleelements45Doublepagead–curvetypographyP R I M A RY H E A D I N Gdoloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoretdolormagnaliquametvolupatveniamdolorsitametdiamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyveniamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.Personality messaging3%x3%x3%x3%x 3%xx6%xLGRedfullframearoundallfoursidesofpage.SilhouetteproductphotographyonanLGRedDarkRedbackground.WhiteCharlottebodycopy.LGRedcurvetypog-raphyCharlotteSansBoldheadline.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  46. 46. lgelectronicshousestyleelements46Doublepagead–curvetypographyPersonality messagingP R I M A RY H E A D I N Gdoloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoretdolormagnaliquametvolupatveniamdolorsitametdiamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyveniamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.3%x3%x3%x3%x 3%xx6%xSilhouetteproductphotographyonapeoplephotographybackground.WhiteCharlottebodycopy.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGRedfullframearoundallfoursidesofpage.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  47. 47. lgelectronicshousestyleelements47Doublepagead–straighttypographyloremipsumdolorsitmetconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntlaetdoloremagnaliquamloremeratvolupatutenadminimveniam.loremipsumdolorsitametconsedipelit,seddiamnonumyeiusmodetemporinciduntutlaoredolormagnaliquam.dolormagnliquameratvolupatutminimveniamloremipsumdolorsitametconsectetpiscingaloredolorsitamet.loremipmdolorsitametconsectetadipiscingelit,sediamnonumyeiusmodetemporinciduntutlaoretdolormagnaliquametvolupatveniamdolorsitamdiamloripmdolorsitametconsectetadipiscingelitalorconsectetadipiscingelitalordolorsitamet.Primaryheadline5%x5%x5%x 5%xx6%xLGRedbarsontopoflayout.Silhouetteproductphotographyonawhitebackground.LGRedCharlotteSansBoldheadline.LGGrayCharlottebodycopy.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  48. 48. lgelectronicshousestyleelements48Doublepagead–straighttypographydoloremagnaliquametvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremipsulorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoretdolormagnaliquametvolupatveniamdolorsitametdiamloremipsumdolorsitametconsectet.Primaryheadline5%x5%x5%x5%x 5%xx6%xLGRedbarsontopoflayout.Silhouetteproductphotographyonapeoplephotographybackground.LGRedCharlotteSansBoldheadline.LGGrayCharlottebodycopy.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  49. 49. lgelectronicshousestyleelements49Doublepagead–straighttypography3%x3%x 3%xxdoloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoretdolormagnaliquametvolupatveniamdolorsitametdiamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyveniamloremipsumdolorsitametconsectetadipiscingelitalordolorsitamet.Primaryheadline3%x3%x6%xSilverfullframearoundallfoursidesofpage.SilhouetteproductphotographyonanLGDarkRedbackground.LGRedCharlotteSansBoldheadline.WhiteCharlottebodycopy.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  50. 50. lgelectronicshousestyleelements50Doublepagead–straighttypographydoloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoretdolormagnaliquametvolupatveniamdolorsitametdiamloremipsumdolorsitametconsectet.Primaryheadline3%x3%x 3%xx3%x3%x6%xLGRedfullframearoundallfoursidesofpage.SilhouetteproductphotographyonanLGRedDarkRedbackground.WhiteCharlottebodycopy.LGRedCharlotteSansBoldheadline.Leftpagefullbleedpeoplephotography.Indoublepageads,theheightofthe2colorsignatureshouldbenolessthan5x,butnomorethan10x.
  51. 51. lgelectronicshousestyleelements51Brochurecover–curvetypographyProductbenefitP R I M A RY H E A D L I N ELoremipsumdolorametconsetetadipiscingelit,seddianonumyeiusmodetemporinciduntlaoreetdoloremagnalorevolupatadminimveniam.Loremipsumdolorsitametconsectetadipiscingelit,seddiamnumyeiusmodetemporinciduntutlaoreetdoloremagnaliquam.P R I M A RY H E A D L I N ELoremipsumdolorametconsetetadipiscingelit,seddianonumyeiusmodetemporinciduntlaoreetdoloremagnalorevolupatadminimveniam.Loremipsumdolorsitametconsectetadipiscingelit,seddiamnumyeiusmodetemporinciduntutlaoreetdoloremagnaliquam.x5%x10%x5%x5%x5%xLGRedverticalbarsonrightside.Silhouetteproductphotographyonawhitebackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGGrayCharlotteSansBoldsubheadaboveCharlottebodycopy.Heightofthe2colorsignatureisnolessthantwicethewidthofaverticalbar.
  52. 52. lgelectronicshousestyleelements52Brochurecover–curvetypographyProductbenefitx5%x10%x5%x5%x5%x5%xLGRedbaronbottomedge.Silhouetteproductphotographyonapeoplephotographybackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.Heightofthe2colorre-versesignatureisnolessthantwicetheheightofahorizontalbar.
  53. 53. lgelectronicshousestyleelements53Brochurecover–curvetypographyProductbenefitP R I M A RY H E A D L I N ELoremipsumdolorametconsectetadipiscingelit,sednonumyeiusmodetemporinciduntlaoreetdoloremagnaloremeratvolupatadminimveniam.Loremipsumdolorsitametconsectetacingelit,seddiamnonumyeiusmodetemporinciduntutlaoretdoloremagnaliquam.x3%x 3%x3%x10%x3%x3%xSilverfullframearoundallfoursidesofpage.SilhouetteproductphotographyonanLGDarkGraybackground.WhiteCharlottebodycopy.WhitecurvetypographyCharlotteSansBoldheadline.Heightofthe2colorreversesignatureisnolessthan10%ofX(thelongestsideofthepage).
  54. 54. lgelectronicshousestyleelements54Brochurecover–straighttypographyLoremipsumdolorsitametconsectetadipisingelit,sednonumyeiusmodetemporinciduntlaoredoloremagnaliquamloremeratvolupatutenadminimveniam.Loremipsumdolorsitamettetadipiscingelit,seddiamnonumysiteiusmodetemporinciduntutlaoreetdoloremagnaliquam.Doloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoret.Loremipsumdolorsitametconsectetadipisingelit,sednonumyeiusmodetemporinciduntlaoredoloremagnaliquamloremeratvolupatutenadminimveniam.Loremipsumdolorsitamettetadipiscingelit,seddiamnonumysiteiusmodetemporinciduntutlaoreetdoloremagnaliquam.Doloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscingaloredolorsitamet.loremametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntutlaoret.Productnamex4%x10%x4%x4%x4%x4%xLGReddualbarsontopandbottomoflayout.Silhouetteproductphotographyonawhitebackground.LGRedCharlotteSansBoldheadline.LGGrayCharlottebodycopy.Heightofthe2colorsignatureisnolessthantwicetheheightofahorizontalbar.
  55. 55. lgelectronicshousestyleelements55Brochurecover–straighttypographyProductnameProductnamex5%x10%x5%x5%x5%x5%xFullbleedproductphotographyinanenvironment.LGRedCharlotteSansBoldheadline.LGRedbaronbottomedge.Heightofthe2colorre-versesignatureisnolessthantwicetheheightofahorizontalbar.
  56. 56. lgelectronicshousestyleelements56Brochurecover–straighttypographyProductbenefitLoremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntveniamlaoreetdoloremagnaliquameratvolupatutenadminimveniam.Loremipsumdolorsitametconsectetdoloreselit,seddiamnonumyeiusmodetemporinciduntutlaoreetdoloremagnaliquamdiamnonumysed.3%x10%x3%x3%x 3%x3%xxSilverfullframearoundallfoursidesofpage.SilhouetteproductphotographyonanLGDarkRedbackground.LGRedCharlotteSansBoldheadline.WhiteCharlottebodycopy.Heightofthe2colorreversesignatureisnolessthan10%ofX(thelongestsideofthepage).
  57. 57. lgelectronicshousestyleelements57BrochureinsidespreadxLoremipsumdolorsitametLoremipsumdolorsitametAtveroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeserunt.Etharumddereudfacilisesterexpeditdistinct.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.AtveroeosetaccusametiustoquiblanditNamlibertemporcumetconscienttofactortumpoenlegum.DelenitaigueduosetEttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.Namlibertemporcumetconscienttofactortumpoenlegumodioquesit.civiuda.Utenimadminimveniam,quisnostrudcommodoNamlibertemporcumetconscientAtveroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeserunt.Etharumddereudfacilisesterexpeditdistinct.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.AtveroeosetaccusametiustoquiblanditNamlibertemporcumetconscienttofactortumpoenlegum.DelenitaigueduosetEttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.Namlibertemporcumetconscienttofactortumpoenlegumodioquesit.civiuda.Utenimadminimveniam,quisnostrudcommodoNamlibertemporcumetconscientEtharmondlosAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.AtveroeosetaccusametiustoodogiodignissumquiblanditNamlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.DelenitaigueduosetEttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.AtveroeosetaccusametEtharmondlosAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.DelenitaigueduosetEttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.AtveroeosetaccusametiustoquiblanditpaesentluptatumNamlibertemporcumetconscient5%x2.5%x2.5%x 2.5%x2.5%xFullbleedproductphotographyinanenvironment.LGRedCharlotteSansBoldheadline.LGRedbaronbottomedge.LGRedCharlotteSansBoldsubheadsoverLGGrayCharlottetextinafourcolumngrid.
  58. 58. lgelectronicshousestyleelements58xLoremipsumdolorsitametLoremipsumdolorsitametLoremipsumdolorsitLoremipsumdolorsitametconsecteturadipiscingelit,seddiamnonumyeiusmodtemporinciduntutlaoreetdoloremagnaliquameratvolupatUtenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Duisautemveleumestiruredolorinreprehenderitvolumptatevelitessemosetaieconsequat,velillumdoloreeufugiatnullapariatur.Ettameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.AtVeroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.Atveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisi.DelenitaigueduosetEttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetAtVeroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.Atveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Etinvitatigiturveraratiobenesanosasiustitiam,aequitated.NamAtVeroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.Atveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Etinvitatigiturveraratiobenesanosasiustitiam,aequitated.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.EtinvitatigiturveraratiobeneLoremipsumdolorsitametconsecteturadipiscingelit.Loremipsumdolorsitametconsecteturadipiscingelit.AtVeroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeserunt.Etharumddereudfacilisesterexpeditdistinct.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.AtveroeosetaccusametiustoquiblanditNamlibertemporcumetconscienttofactortumpoenlegum.DelenitaigueduosetEttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.Namlibertemporcumetconscienttofactortumpoenlegumodioquesit.civiuda.Utenimadminimveniam,quisnostrudcommodoNamlibertemporcumetconscienttofactortumpoenlegumAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretEtharmondlosAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.AtveroeosetaccusametiustoodogiodignissumquiblanditNamlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.DelenitaigueduosetEttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.LoremipsumdolorsitametconsecteturadipiscingelitLoremipsumdolorsitametconsecteturadipiscingelitLoremipsumdolorsitametconsecteturadipiscingelit,seddiamnonumyeiusmodLoremipsumdolorsitametconsecteturadipiscingelit,seddiamnonumyeiusmod5%x2.5%x2.5%x 2.5%x2.5%xBrochureinsidespreadProductphotographyinanenvironment.LGRedCharlotteSansBoldheadline.LGRedbaronbottomedge.LGRedCharlotteSansBoldsubheadsoverLGGrayCharlottetextinatwocolumngrid.LGRedCharlotteSansBoldsubheadsoverLGGrayCharlottetextinatwocolumngrid.Silhouetteproductphotography.Peoplephotography.
  59. 59. lgelectronicshousestyleelements59Pamphletcover-curvetypographyP R I M A RY H E A D L I N Eloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntdoloremagnaliquamloremeratvolupatutenadminimveniam.Personality messagingx5%x10%x5%x5%x 5%xLGRedhorizontalbarontopedge.Silhouetteproductphotographyonawhitebackground.LGRedcurvetypog-raphyCharlotteSansBoldheadline.LGGrayCharlotteSansBoldsubheadaboveCharlottebodycopy.Heightofthe2colorsignatureisnolessthantwicetheheightofahorizontalbar.
  60. 60. lgelectronicshousestyleelements60Pamphletcover-straighttypographyloremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporinciduntdoloremagnaliquamloremeratvolupatutenadminimveniam.Productnamex4%x10%x4%x4%x4%x 4%xDualLGRedbarsontopandbottom.Silhouetteproductphotographyonawhitebackground.LGRedCharlotteSansBoldheadline.LGGrayCharlotteCharlottebodycopy.Heightofthe2colorsignatureisnolessthantwicetheheightofahorizontalbar.
  61. 61. lgelectronicshousestyleelements61PamphletinsidespreadxLoremipsumdolorLoremipsumdolorsitLoremipsumdolorsitametconsecteturadipiscingelit,seddiamnonumyeiusmodtemporinciduntutlaoreetdoloremagnaliquameratvolupatUtenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Duisautemveleumestiruredolorinreprehenderitvolumptatevelitessemosetaieconsequat,velillumdoloreeufugiatnullapariatur.Ettameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.AtVeroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.Atveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscientto4%x4%x4%x 4%x 4%xLGRedCharlotteSansBoldheadline.LGRedbaronrightedge.LGRedCharlotteSansBoldsubheadsoverLGGrayCharlottetextinatwocolumngrid.Fullbleeddetailofproductphotography.
  62. 62. lgelectronicshousestyleelements62PamphletinsidespreadxLoremipsumdolorLoremipsumdolorsitLoremipsumdolorsitametconsecteturadipiscingelit,seddiamnonumyeiusmodtemporinciduntutlaoreetdoloremagnaliquameratvolupatUtenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Duisautemveleumestiruredolorinreprehenderitvolumptatevelitessemosetaieconsequat,velillumdoloreeufugiatnullapariatur.Ettameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularetsolutanobiseligentoptioconguenihilestimpeditdomingidquodmaximreliguardcupiditat,qwuasnullapraidomumdant.Improbparyminuit,lospotiusinflammadutcoercendmagistetdodecendenssevideantur.AtVeroIustoquiAtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumdelenitaigueduosdoloretquimosestiasexcepteursintoccaecatcupidatanonprovident,similtemporsuntinculpaquiofficiadeseruntmollitanimidestlaborumetdolorfugaEtharumddereudfacilisesterexpeditdistinct.Namlibertemporcumetconscienttofactortumpoenlegumodioqueciviuda.Utenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Etinvitatigiturveraratiobenesanosasiustitiam,aequitatedfidem.AtveroeosetaccusametiustoodogiodignissumquiblanditpaesentluptatumLoremipsumdolorsitLoremipsumdolorsitametconsecteturadipiscingelit,seddiamnonumyeiusmodtemporinciduntutlaoreetdoloremagnaliquameratvolupatUtenimadminimveniam,quisnostrudesxercitationullamcorporsuscipitlaborisnisiutaliquipexeacommodoconsequat.Duisautemveleumestiruredolorinreprehenderitvolumptatevelitessemosetaieconsequat,velillumdoloreeufugiatnullapariatur.EttameninbusdamnequepecunmodutestnequenonoretimpernedlibidinggenepularLoremipsumdolorsitametconsecteturadipiscingelit.Loremipsumdolorsitametconsecteturadipiscingelit.5%x5%x5%x5%x 5%xLGRedCharlotteSansBoldheadline.LGRedbaronbottomedge.LGRedCharlotteSansBoldsubheadsoverLGGrayCharlottetextinaonecolumngrid.LGRedCharlotteSanscaptions.Silhouetteproductphotography.Silhouetteproductphotographydetail.
  63. 63. WrapitupLGElectronicsBrandcommunicationguidelines—3–Packaging
  64. 64. lgelectronicshousestyleelements64BoxesaregoodThepackagingofLGElectronicsproducts,fromrefrigeratorstocellphones,isanotherkeytouchpointintheconsumer’sexperiencewithLG.ItisanopportunityforLGtovisuallyreachoutwiththecentralbeliefthat“Life’sGood”withintuitivetechnology.Therefore,packagingguidelinesthatencompassLGElectronics’housestylehavebeencreatedtotakefulladvantageofthesephysical,ofteneasilyportable,messagingplatforms. ToperpetuateLG’simageasamasterbrandandamanufacturerofsophisticated,fun,andpracticalproducts,itisessentialthatsub-brands,atlowandmidpricelevels,besignificantlyde-emphasizedoreliminatedalltogether.Thisisespeciallyimportantinregardtopackaging.AlthoughLGenjoyshighvisibilityandanextremelystrongpresenceinmanygeographicregionsacrosstheglobe,LGisonlyperipherallyknowninmanyothers.TohelpgenerateaformidablereputationforLGasacutting-edgemanufacturerofelectronicproducts,LGmustbethemostvisiblebrandidentifieronproductpackaging.Theonlyexceptionstothisarepremiumproductsthatusesub-brandsasidentifiers. AllelementsoftheLGhousestyleareappliedonpackaging—signature,color,typography,bars,and,exceptonlargeappliances,photography.Followthesamerulesasstatedinthehousestyleelementsguideforuseofthebarandsizeofthesignature.Whilethesignaturewillbeintopleft,topmiddle,ormiddleleftofthepackage,theheightofthesignatureshouldcontinuetobenolessthan10%ofthelongestsideoftheprimarypanel.
  65. 65. lgelectronicshousestyleelements65G7110SwivelTypeCameraPhoneG7110SpecificationG7110SwivelTypeCameraPhoneG7110SwivelTypeCameraPhoneG7110SpecificationDualcolordisplay-Advancedrotatingsidplay-65000colordisplay-256colorOrganicELdisplayBuilt-inCamera(VGA)-Digitalzooming(x4)-Built-inflashlight-SequenceshotMulti-mediaservicesupport-MNS-MultimediaMessagingService-EmbeddedJavatechnologyDualcolordisplayBuilt-inCamera(VGA)Multi-mediaservicesupportLGElectronics,inc.www.lge.comSmallproductpackageNomatterwhatsizethepackageis,everyLGgraphicelementmustbeincorporatedintopackingdesign.TheLGlogowiththeLife’sGoodtypesignature,Charlottefamilytypefaces,theLGcolorpalette,photography,andcolorbarsallworktogethertocreateaunique,brandspecificvisuallanguage.Itisessentialthateachbeusedaccordingtoitsexactspecifications.Onsmallproductpackag-ing,theLGsignatureshouldalwaysbeplacedinthetopleftcorner,topcenter,orleftcenteroffacepanels. Thispackagingdesignisintendedtocauseanticipationandexcitementoverthecontentsofthepackage.Itconveysimmedi-atelythattheproductissophisticated,fun,andpurposeful.Life’sGoodsignature.Silhouetteproductphotography.CharlotteSanstypefaceforproductnumberanddescription.LGRedcolorbars.
  66. 66. lgelectronicshousestyleelements66G7110SpecificationG7110SwivelTypeCameraPhoneG7110SpecificationDualcolordisplay-Advancedrotatingsidplay-65000colordisplay-256colorOrganicELdisplayBuilt-inCamera(VGA)-Digitalzooming(x4)-Built-inflashlight-SequenceshotMulti-mediaservicesupport-MNS-MultimediaMessagingService-EmbeddedJavatechnologyDualcolordisplayBuilt-inCamera(VGA)Multi-mediaservicesupport5%x5%x10%xaligncentersamelock-upasonfrontpanel5%x5%xX5%x aligncenterSmallproductpackage-frontandsidepanels
  67. 67. lgelectronicshousestyleelements67G7110SwivelTypeCameraPhoneG7110SwivelTypeCameraPhone5%x5%x5%x5%x5%xX5%x5%x5%x5%x15%x5%x10%xSmallproductpackage-backandtoppanels
  68. 68. lgelectronicshousestyleelements68LargeproductpackageWithlarge,premiumproductpackaging,fullframebarscanbeusedasspecifiedinthehousestyleguidelines.Theadditionalcolorandthefullyframedlayoutsdistinguishtheproductasexclusiveandhighend. Sub-brandlogosandproductdescriptionsshouldalignwiththeLGlogoatthebottomofthepanelandonlyinLGGray.Theheightofthesub-brandlogoisspecifiedat4%ofthemeasurementofx.ThisdesignstylehelpstoidentifyLGasbothamasterbrandandamanufacturerofpremiumelectronicproducts.L2320A-Huge23"ScreeninWide16:10AspectRation-HighResolutionPerformance(upto1920x1200)-SlimProfileDesign2.6"Thick,andFinishedBackforInstallationAnywhere-MediaStationconsolesimplifiesCableManagement-SingleCabletoMonitorforPowerandSignal-MultiplePCinputsforMulti-PCUsage-Analog:VGA(D-sub),Digital:DVI-IandDVI-D-VersatileAudio/Videoinputs-ComponentVideo(Y/Pb/Pr),S-Video,A/V-ComponentVideoInputssupport480i/480p/720p/1080i/1080p-PictureinPictureandSplitPictureusingMultipleInputs-USBHub(OneUpstream,TwoDownstream)-FullFunctionWirelessRemoteControl-BrightWindowFunctionforPartial-HighBrightness-OptionSlotinMediaStationforTVTuner-SuppliedwithattachedTitlingDeskStand-VESAcompliantWallMountingDesignhttp://www.lge.com-MultiplePCinputsforMulti-PCUsage-Analog:VGA(D-sub),Digital:DVI-IandDVI-D-VersatileAudio/Videoinputs-ComponentVideo(Y/Pb/Pr),S-Video,A/V-ComponentVideoInputssupport480i/480p/720p/1080i/1080p-PictureinPictureandSplitPictureusingMultipleInputs-USBHub(OneUpstream,TwoDownstream)-FullFunctionWirelessRemoteControl-BrightWindowFunctionforPartial-HighBrightness-OptionSlotinMediaStationforTVTuner-SuppliedwithattachedTitlingDeskStand-VESAcompliantWallMountingDesignhttp://www.lge.com-Huge23"ScreeninWide16:10AspectRation-HighResolutionPerformance(upto1920x1200)-SlimProfileDesign2.6"Thick,andFinishedBackforInstallationAnywhere-MediaStationconsolesimplifiesCableManagement-SingleCabletoMonitorforPowerandSignal-MultiplePCinputsforMulti-PCUsage-Analog:VGA(D-sub),Digital:DVI-IandDVI-D23"PC&AVFunctionLCDMonitorL2320A23"PC&AVFunctionLCDMonitorL2320A23"PC&AVFunctionLCDMonitorL2320A23"PC&AVFunctionLCDMonitorL2320AProductnameanddescription.ProductnameisscaledtobeaheightlessthantheheightoftheLGsymbol.Fullframebarsareusedonallpanels.Thicknessofbarsisdeterminedbytheproportionsofthelargestfacepanel.LGLife’sGoodsignaturewithcurvetypography.TechnicalproductinformationshouldbesetinCharlotteSans.Productphotographyinenvironmentworksbestwhenusingfullframebars.
  69. 69. lgelectronicshousestyleelements6923"PC&AVFunctionLCDMonitorL2320A3%x3%xlongestdimension=x3%x10%x3%x3%x3%x1.5%x4%x3%x3%x 3%x3%x1.5%xLargeproductpackage-facepanelProductnameisalwaysataheightthatislessthantheheightoftheLGsymbol.
  70. 70. lgelectronicshousestyleelements70Largeproductpackage-sidepaneldetailL2320A-Huge23"ScreeninWide16:10AspectRation-HighResolutionPerformance(upto1920x1200)-SlimProfileDesign2.6"Thick,andFinishedBackforInstallationAnywhere-MediaStationconsolesimplifiesCableManagement-SingleCabletoMonitorforPowerandSignal-MultiplePCinputsforMulti-PCUsage-Analog:VGA(D-sub),Digital:DVI-IandDVI-D-VersatileAudio/Videoinputs-ComponentVideo(Y/Pb/Pr),S-Video,A/V-ComponentVideoInputssupport480i/480p/720p/1080i/1080p-PictureinPictureandSplitPictureusingMultipleInputs-USBHub(OneUpstream,TwoDownstream)-FullFunctionWirelessRemoteControl-BrightWindowFunctionforPartial-HighBrightness-OptionSlotinMediaStationforTVTuner-SuppliedwithattachedTitlingDeskStand-VESAcompliantWallMountingDesignhttp://www.lge.com-MultipleP-Analog:V-VersatileA-Compone-Compone1080i/10-PictureinMultipleI-Huge23"ScreeninWide16:10AspectRation-HighResolutionPerformance(upto1920x1200)-SlimProfileDesign2.6"Thick,andFinishedBackforInstallationAnywhere-MediaStationconsolesimplifiesCableManagement-SingleCabletoMonitorforPowerandSignal-MultiplePCinputsforMulti-PCUsage-Analog:VGA(D-sub),Digital:DVI-IandDVI-D23"PC&AVFunctionLCDMonitorL2320A23"PC&AVFunctionLCDMonitorL2320A23"PC&AVFunctionLCDMonitorL2320A3%x3%x3%x3%x3%x 3%x3%x8%x8%xX=thelongestsideoftheprimaryfacingpanel(notshowninthisillustration)3%x3%x3%x 3%x

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