Amazon Case Study

Case Study Evelina Petraitytė Dominykas Kry!evičius Jurgis "alna Andrius Gu!auskas Domas Tamulionis

“What started to be as Earth’s biggestbookstore has rapidly become Earth’s biggest anything store”

What’s Amazon.com ?Internal Analysis Solutions Problems

Jeff BezosThe founder and CEOof Amazon.com

What’s Amazon.com ?Biggest online storeHuge variety of products & servicesFocused on customer experience & innovationMassive shipping discounts

Amazon Is Established In: United Canada Kingdom Germany FranceUnited States China Japan

ResourcesCompetences Weaknesses Internal Analysis Strengths

Resources WeaknessesCompetences Internal Analysis Strengths

Problems & solutions

Service BreakdownsServer overloads over holiday periodTotal losses estimate 13%

Short Term StrategyShipping promotionsHeavy investment on technologies

Partners TrustOver the years Amazon becomes competitor“Partner with you today but compete against youtomorrow”

Legal Issues“Cartier” case“Toys’R’Us” case

Partners Trust Legal IssuesService Breakdowns Short Term Strategy

Thank You For Your Time

by Jurgis Šalna on Jun 09, 2012