How to Select a DAM System

How to Select a DAM System!Independent. Detailed. Practical.! Specific advice. Best-practice approaches. The Real Story. Irina Guseva Senior Analyst @irina_guseva

Real Story Group: What We DoAnalyze weaknessesand strengths of thetools....and vendorsAdvise on successfultechnology selectionand implementationbest practices•  Over 3,000 customers in 60+ countries•  Analysts on 3 continents•  We consult only to end-users, never advising the vendors we evaluate Copyright © 2012 Real Story Group

Products vs. PlatformsPlatforms: Developers can make custom applicationsProducts: They do certain things well right away Costly Platforms Functionally Rich Products Complex More Less Time to DeployCopyright © 2012 Real Story Group

Current Marketplace Complex •  Large-scale platforms Enterprise •  Multi-dimensional suites •  Expensive Platforms •  Expanding space Upper-Range •  Between departmental installations and full-blown Enterprise- Platforms tier •  Mid-market companies, or departmental projects within larger Mid-Range enterprises Platforms •  Scenarios requiring above-average customization •  More pre-packaged features Mid-Range •  Many of them actively promote “DAM-in-a-box” solutions Products •  Bundled social applications, analytics, collaboration, and more •  Smaller, albeit established vendors •  Packaged tools at attractive prices Simpler Products •  However, sometimes the tools are not as feature rich or as well testedCopyright © 2012 Real Story Group

Current DAM / MAM Marketplace Complex •  Dalet Enterprise Edition •  North Plains Telescope Enterprise •  Vizrt Media Engine •  Avid Interplay MAM •  Harris Invenio •  Open Text Media Manager Platforms •  HP/Autonomy Virage MediaBin Upper-Range •  Media Beacon R3volution •  ADAM Software •  Vyre OnBrand Platforms •  Razuna •  Chuckwalla Mid-Range •  DuraSpace •  Pixelboxx •  WAVE MediaBank •  Equilibrium MediaRich Platforms •  Adobe CQ5 DAM •  Celum SYNERGY and MOVIS •  DutchSoftware Elvis DAM •  MerlinOne Merlin Mid-Range •  Nuxeo DAM •  NetXposure Products •  Canto Cumulus •  celum IMAGINE •  Widen Media Collective •  Picturepark Simpler Products •  Adobe Scene7 •  ExtensisCopyright © 2012 Real Story Group

RSVP Articulate Analyze RFP Q&A Business Case Responses Identify Issue RFP Onsite Demos Stakeholders Gather & Analyze Create Target Negotiate Pricing Requirements List & Contracts Measure Risk & Proof of Analyze Market Implementation Maturity Concepts Develop Develop RFP Final Decision Pilot Solution ScenariosCopyright © 2012 Real Story Group

L(2#6372."&0F+J/>53+L-M DAM use cases D./&>#./&P8/$#")5. !"#$%&0*1+&&0#"9/+)$*&]7/"#+)5$.9" (-0&=);"#"?&5"&E@5+5&-"8@)3/ " " !#.)8&!"#$%&0#$#*/1/$+ " 04,+),)$*4#,&!"#$%&0#$#*/1/$+ # 0#"9/+)$*&-../+&E"5%48+)5$&&().+");4+)5$ # -%&E"5%48+)5$ $ E4;,).@)$* E/")5%)8#,.&E"5%48+)5$&&().+");4+)5$ $ 04,+)8@#$$/,&E4;,).@)$* # >#+#,5*&E"5%48+)5$ $0" 6)*@+.f0#$#*/%&P?$%)8#+)5$&&().+");4+)5$ %" I)1/f!#./%&0/%)#&E"5%48+)5$?" -4%)5&5"&B)%/5&6/3)/:&&-77"53#, $ P@5"+fG5"1&-4%)5&&B)%/5&E"5%48+)5$ $ Copyright © 2012 Real Story Group

MAM use cases Use Case Scenarios Television News 3 Sports Broadcasting 2 Feature-length TV / Cinema 2a Radio Broadcasting 1 Media Modernization and Archives 2r Parliaments and Govt. Bodies 2 Corporate Audio/Video Library 1s makes it a better fit for feature-length TV Scenarios.gging tools. Avid is geared more for over-the-air Copyright © 2012 Real Story Group

Short-list Considerations Regions: Licensing Models: Australia Commercial Europe Commercial Open Source North America Community Open Worldwide Source Technologies: Delivery Models: .NET On Premise Java Software as a Perl and Python Service PHP HybridCopyright © 2012 Real Story Group

Running a demo•  Make sure your team is represented•  Beware of the “canned” demos•  Demo your scenarios•  Each vendor should demo the same scenarios•  Ask the tough questions –  Especially around pricingCopyright © 2012 Real Story Group

Negotiate! •  Remember that list pricing is always negotiable in larger deals •  We have seen up to 90% reductions in actual pricing versus list prices •  25-50% discounts are common •  Smaller deals have less room for flexibilityCopyright © 2012 Real Story Group 21

Thank you!•  Please visit our web site: www.realstorygroup.com/ –  Vendor/product evaluations –  Analyst advisory papers –  Webinars –  Education courses –  One-on-one analyst advice•  Download a free DAM research sample:www.realstorygroup.com/SampleCopyright © 2012 Real Story Group

Let’s Continue the Conversation...  ! ! @irina_guseva! irina@realstorygroup.com! !

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How to Select a DAM System

by Irina Guseva on Sep 27, 2012

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