At the Intersection of DAM and WCM!       RSG provides research and advisory services to help you       make the right tec...
The Real Story Group                    Research and advisory services to help you make the right                         ...
DAM and WCM: the early daysCopyright © 2011 Real Story Group   3   www.realstorygroup.com
DAM in the Information Management stack                         	                                            Integration /...
DAM and WCM: the divide                                                                       •     Siloed approach       ...
DAM and WCM: the nowCopyright © 2011 Real Story Group   6   www.realstorygroup.com
DAM and WCM: Integration                                                                       •     Complexity in integra...
Example | HP/Autonomy/Interwoven: VirageMediabin (Integration)Copyright © 2011 Real Story Group   8      www.realstorygrou...
Example | OpenText: Vignette and ??? (Integration)Copyright © 2011 Real Story Group   9                www.realstorygroup....
Example | Adobe CQ DAM (Separate products)Copyright © 2011 Real Story Group            www.realstorygroup.com
Example | Elvis DAM (WCM editor)Copyright © 2011 Real Story Group   www.realstorygroup.com
Example | Sitefinity Web CMS (Image Widget)Copyright © 2011 Real Story Group             www.realstorygroup.com
DAM/WCM: Challenges                                                      •    WCM can do DAM, too                         ...
DAM and WCM: the futureCopyright © 2011 Real Story Group   www.realstorygroup.com
AGENDA             Conclusion and                  Q&ACopyright © 2011 Real Story Group   15   www.realstorygroup.com
Let’s Continue the Conversation...
(...and Contact Me for Sample Evaluations)!                                     @irina_...
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At the Intersection of DAM and WCM

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At the Intersection of DAM and WCM, Henry Stewart DAM conference, LA 2011

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At the Intersection of DAM and WCM

  1. 1. At the Intersection of DAM and WCM! RSG provides research and advisory services to help you make the right technology and strategy decisions.! Specific advice. Best-practice approaches. The Real Story.!Irina GusevaReal Story Group@irina_guseva
  2. 2. The Real Story Group Research and advisory services to help you make the right technology and strategy decisions.Copyright © 2011 Real Story Group www.realstorygroup.com
  3. 3. DAM and WCM: the early daysCopyright © 2011 Real Story Group 3 www.realstorygroup.com
  4. 4. DAM in the Information Management stack   Integration / Dashboards Enterprise Search Role and Group Management Collab / DAM ERP BI CRM WCM SocialCopyright © 2011 Real Story Group 4 www.realstorygroup.com
  5. 5. DAM and WCM: the divide •  Siloed approach •  Loss of data •  Time and money •  DAM *is* more than storage •  WCM’s function is *not* DAMCopyright © 2011 Real Story Group Source: http://www.flickr.com/photos/100n30th/11440471/ 5 www.realstorygroup.com
  6. 6. DAM and WCM: the nowCopyright © 2011 Real Story Group 6 www.realstorygroup.com
  7. 7. DAM and WCM: Integration •  Complexity in integration •  Organizational adoption •  Budget and aspirin •  Acquisition hysteriaCopyright © 2011 Real Story Group Source: http://www.flickr.com/photos/takomabibelot/4158989156/ 7 www.realstorygroup.com
  8. 8. Example | HP/Autonomy/Interwoven: VirageMediabin (Integration)Copyright © 2011 Real Story Group 8 www.realstorygroup.com
  9. 9. Example | OpenText: Vignette and ??? (Integration)Copyright © 2011 Real Story Group 9 www.realstorygroup.com
  10. 10. Example | Adobe CQ DAM (Separate products)Copyright © 2011 Real Story Group www.realstorygroup.com
  11. 11. Example | Elvis DAM (WCM editor)Copyright © 2011 Real Story Group www.realstorygroup.com
  12. 12. Example | Sitefinity Web CMS (Image Widget)Copyright © 2011 Real Story Group www.realstorygroup.com
  13. 13. DAM/WCM: Challenges •  WCM can do DAM, too •  Workflow doesn’t flow •  UGC, social media, mobile •  Video and YouTube •  Don’t take DAM Lite lightlyCopyright © 2011 Real Story Group Source: http://www.flickr.com/photos/horiavarlan/4271972865/ 13 www.realstorygroup.com
  14. 14. DAM and WCM: the futureCopyright © 2011 Real Story Group www.realstorygroup.com
  15. 15. AGENDA Conclusion and Q&ACopyright © 2011 Real Story Group 15 www.realstorygroup.com
  16. 16. Let’s Continue the Conversation...
(...and Contact Me for Sample Evaluations)! @irina_guseva! iguseva@realstorygroup.com! !
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