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At the Intersection of DAM and WCM

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At the Intersection of DAM and WCM, Henry Stewart DAM conference, LA 2011

At the Intersection of DAM and WCM, Henry Stewart DAM conference, LA 2011

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  • 1. At the Intersection of DAM and WCM! RSG provides research and advisory services to help you make the right technology and strategy decisions.! Specific advice. Best-practice approaches. The Real Story.!Irina GusevaReal Story Group@irina_guseva
  • 2. The Real Story Group Research and advisory services to help you make the right technology and strategy decisions.Copyright © 2011 Real Story Group www.realstorygroup.com
  • 3. DAM and WCM: the early daysCopyright © 2011 Real Story Group 3 www.realstorygroup.com
  • 4. DAM in the Information Management stack   Integration / Dashboards Enterprise Search Role and Group Management Collab / DAM ERP BI CRM WCM SocialCopyright © 2011 Real Story Group 4 www.realstorygroup.com
  • 5. DAM and WCM: the divide •  Siloed approach •  Loss of data •  Time and money •  DAM *is* more than storage •  WCM’s function is *not* DAMCopyright © 2011 Real Story Group Source: http://www.flickr.com/photos/100n30th/11440471/ 5 www.realstorygroup.com
  • 6. DAM and WCM: the nowCopyright © 2011 Real Story Group 6 www.realstorygroup.com
  • 7. DAM and WCM: Integration •  Complexity in integration •  Organizational adoption •  Budget and aspirin •  Acquisition hysteriaCopyright © 2011 Real Story Group Source: http://www.flickr.com/photos/takomabibelot/4158989156/ 7 www.realstorygroup.com
  • 8. Example | HP/Autonomy/Interwoven: VirageMediabin (Integration)Copyright © 2011 Real Story Group 8 www.realstorygroup.com
  • 9. Example | OpenText: Vignette and ??? (Integration)Copyright © 2011 Real Story Group 9 www.realstorygroup.com
  • 10. Example | Adobe CQ DAM (Separate products)Copyright © 2011 Real Story Group www.realstorygroup.com
  • 11. Example | Elvis DAM (WCM editor)Copyright © 2011 Real Story Group www.realstorygroup.com
  • 12. Example | Sitefinity Web CMS (Image Widget)Copyright © 2011 Real Story Group www.realstorygroup.com
  • 13. DAM/WCM: Challenges •  WCM can do DAM, too •  Workflow doesn’t flow •  UGC, social media, mobile •  Video and YouTube •  Don’t take DAM Lite lightlyCopyright © 2011 Real Story Group Source: http://www.flickr.com/photos/horiavarlan/4271972865/ 13 www.realstorygroup.com
  • 14. DAM and WCM: the futureCopyright © 2011 Real Story Group www.realstorygroup.com
  • 15. AGENDA Conclusion and Q&ACopyright © 2011 Real Story Group 15 www.realstorygroup.com
  • 16. Let’s Continue the Conversation...
(...and Contact Me for Sample Evaluations)! @irina_guseva! iguseva@realstorygroup.com! !

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