Unlimited India is a new inbound travel agency launching in India. It provides complete travel solutions for international visitors to India, with products including medical, festival, pilgrimage, and women's tours. The company aims to have a 12-15% market share, $200,000 in first year sales, and 25-35 employees. Market research shows the top reasons for visiting India are business, VFR, leisure, medical treatment, and religion. The most preferred destinations are Agra, Rajasthan, Kerala, Goa, Varanasi, Mumbai, and Delhi. The company will target visitors from Canada, the US, the UK, France, and Germany visiting for leisure, VFR, or medical purposes.

1. Launch of New Inbound Travel Agency in
India
Team Members:
Labdhi Vora
Mugdha Parkhi
Neha Kuriakose
Nikhil Sharma
Pranav Deshpande
Ritik Suneja
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2. NO END TO THIS
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3. Brand
INDIA
Largest &
Fastest
Growing
Service
Industry
Why
Travel
Industry?
Highly
Profitable
Initiatives by
Indian
Government
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4. Overview of the Travel Industry
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5. Company Profile
Name of the Company: Unlimited India
Nature of Business:
Established in 2013, Unlimited India is an upcoming Inbound Tour Operator who
provides complete travel solutions for those seeking to come to India.
Scope of Business:
We provide wide range of products namely Medical and Wellness Tours, Festival
Tours, Pilgrim Tours. Our Service Offerings include Women Tours, Home Stays and
Make your own holidays.
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6. Company Profile
Size of the Business:
Market Share: 12-15% share of the entire market
Level of sales turnover: Unlimited India projects to have Sales of INR 2,00,00,000
in 01st year
No of employees: 25-35 Employees
Value of capital employed: Unlimited India’s total start-up capital requirement is
approximately INR 10000000.
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7. Market Research
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8. Market Research - Consumer Insights
Top Reasons
for visiting
India
• Business/Professional purposes
• Visiting friends & relatives
• Leisure, recreation & holiday
• Medical treatments
• Religious purposes
Most
Preferred
destinations
• Agra
• Rajasthan
• Kerala
• Goa
• Varanasi
• Mumbai
• Delhi
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9. Market Research - Consumer Insights
Rich Culture/Heritage
Colourful fairs, festivals
Cleanliness/Hygiene/Sanitation
heated in terms of prices
Diversity
Lack of basic infrastructure
Traffic
Noise
Too many people
Constant pestering by street
vendors, guides and beggars
Favourable Climate
Food
Economical
Hospitality
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10. Segmentation
Geographic Segmentation[1]
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11. 200
Segmentation according to Purpose of
Visit[2]
180
160
140
120
100
%Share of UK
%Share of Germany
80
%Share of France
% Share of USA
% Share of Canada
60
40
20
0
Business & Professional
Leisure, Holiday & Recreation
Medical Treatment
Others
Visiting Friends & Relatives
%Share of UK
16.3
26.7
0.2
19.8
37
%Share of Germany
35.5
27.8
0.5
19.5
16.7
%Share of France
20.9
30.1
0.2
23.1
25.7
% Share of USA
19.1
13.1
0.2
20.5
47.1
13
18
0.4
18.8
49.8
% Share of Canada
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12. Targeting
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13. Targeting
Canada
USA
UK
France
Germany
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14. Positionin
g
High Service
Low price
High price
Low Service
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15. 15

16. Price
Process
Promotion
Product
Place
People
Physical
Evidence
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17. Products
1)Women Tourism
2)Festival Tourism
3)Medical and Wellness Tourism
4)Religion Tourism
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18. Place (Distribution Channel)
Local Supplier
(Hotels, Transporters, Guides)
Inbound Operator
(Unlimited India)
Wholesale-Outbound Operator
Retailer
Retail Outbound Operator
Customer
Customer
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19. 19

20. Physical Evidence
T-Shirts
Logo
Company Website
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21. Price
High Price
Low
Skimming
High
Skimming
High Promotion
Low Promotion
Low
Penetration
High
Penetration
Low Price
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22. People
Travel
agents
Guides
Employees
Transport personnel
Customers
Hotel and restaurant staff
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23. Proce
ss
Tie ups with Outbound Tour Operator and local tour
operators
Receive queries from these operators for which we
require 48hours turnaround time
Once final confirmation is received on email the entire
tour booked and Voucher and Invoice is sent along with
final confirmation numbers to the customers
Two days before date of arrival all the services are reconfirmed . Once guests arrive into India they will
met, greeted and assisted at the airport up to the hotel
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24. Check-in formalities will be completed and the guides
will give them a brief of the flow of events lined up for
each day
And at the end of the tour the customers will be
dropped at the airport for your departure flight
Once the customer back into their country the local
operator through whom they booked will ask them for a
feedback which will help us evaluate our performance
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25. Finances
COMPARISON OF PARTICULARS OF ALL 3 YEARS
30000000
25000000
25000000
22000000
20000000
20000000
First Year
15000000
Second Year
Third Year
10000000
5091000
5000000
3600000 4050000
2720000 2720000 2720000
2371000
880000
1330000
0
Contribution
Profit
Sales
Total Fixed cost
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26. Current Target Market
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27. Future Market
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28. Local Offices
New Delhi
Mumbai
Chennai
Kolkata
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29. Overseas Offices
New York
London
Paris
Cape Town
Dubai
Singapore
Beijing
Sydney
Tokyo
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30. Controls/Feedback
• Feedback from consumers of their experience
• Evaluation of 7Ps
• Evaluation and Motivation of Employees
• Evaluation of Finances
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31. References
[1] www.tourism.gov.in
[2] www.incredibleindia.org
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32. Thank - You
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