GDUSA/Graphic Design USA 50th Anniversary Survey Results

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Top Designers, Favorite Album Covers, Favorite Magazine Designs, Favorite Logos, Favorite Design Projects and More

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GDUSA/Graphic Design USA 50th Anniversary Survey Results

  1. 1. 50TH ANNIVERSARY SURVEY SEE MORE 50TH ANNIVERSARY RESULTS AT www.gdusa.com/anniversary 14 G D U SA
  2. 2. To observe our 50th anniversary of publishing, we presented selected results all year of a massive poll about who designers respect and what they admire. HERE IS A FINAL LOOK AT SEVERAL OF THE KEY FINDINGS > G D US A 15
  3. 3. 50TH AN N IV ERS ARY SU RV EY FAVORITE DESIGN PROJECT OF THE PAST 50 YEARS? 1. I ‘HEART’ NY (MILTON GLASER) 2. NYC SUBWAY MAP (MASSIMO VIGNELLI) 3. ESQUIRE ANDY WARHOL SOUP CAN COVER (GEORGE LOIS) 4. IBM (EYE, BEE, M) POSTER (PAUL RAND) 5. ORIGINAL APPLE MACINTOSH ICONS (SUSAN KARE) 6. 1984 APPLE MACINTOSH SUPER BOWL COMMERCIAL Milton Glaser MOST INFLUENTIAL DESIGNER OF THE PAST 50 YEARS (CHIAT/DAY) 7. COLORS MAGAZINE (TIBOR KALMAN) 8. VOLKSWAGEN BEETLE 1960S CAMPAIGN (DDB, HELMUT KRONE) MOST INFLUENTIAL DESIGNERS OF THE PAST 50 YEARS? FAVORITE POSTERS OF THE PAST 50 YEARS? 9. ABBEY ROAD ALBUM COVER (IAN MACMILLAN) 10. US DEPARTMENT OF TRANSPORTATION SYMBOLS (ROGER COOK, DAN SHANOSKY) 1. MILTON GLASER 1. DYLAN (MILT GLASER) 2. PAUL RAND 2. OBAMA HOPE (SHEPARD FAIREY) 3. SAUL BASS 3. IBM (EYE, BEE, M) (PAUL RAND) 4. HERB LUBALIN 5. MASSIMO VIGNELLI 6. DAVID CARSON 7. PETER SAVILLE 8. PAULA SCHER 9. STEFAN SAGMEISTER 10. LOU DORFSMAN 11. WALTER LANDOR 12. SEYMOUR CHWAST 13. JAN TSCHICHOLD 14. IVAN CHERMAYEFF 15. SUSAN KARE 4. ANATOMY OF A MURDER (SAUL BASS) 11. DYLAN POSTER (MILTON GLASER) 12 SAUL BASS MOVIE POSTERS 13. ROLLING STONE MAGAZINE (FRED WOODWARD) 14 AIGA DETROIT LECTURE 5. THREE PENNY OPERA (PAUL DAVIS) 6. BRING IN ’DA NOISE (PAULA SCHER) POSTER (STEFAN SAGMEISTER) 15. 1984 LA OLYMPICS SIGNAGE (SUSSMAN PREZJA) 7. ALVIN AILEY (STEFF GEISSBUHLER) 8. KNOLL FURNITURE HOT SEAT (WOODY PIRTLE) 9. VIETNAM ANTIWAR POSTER (SEYMOUR CHWAST) 10. DAY OF THE HEROIC GUERILLA, CHE GUEVERA (ERIC SERRANO) 16 CSA ARCHIVE CATALOG COVER OF STOCK ART (CHARLES S. ANDERSON) 17. RAY GUN MAGAZINE (DAVID CARSON) 18. HELVETICA TYPE DESIGN (EDOUARD HOFFMANN, MAX MIEDINGER) 19. PUBLIC THEATER POSTER SERIES (PAULA SCHER) 20. OBAMA HOPE POSTER (SHEPARD FAIREY) 16 G D U SA
  4. 4. 50TH AN N IV ERS ARY SU RV EY MOST INFLUENTIAL AD AGENCY OF THE PAST 50 YEARS? 1. DOYLE DANE BERNBACH 2. CHIAT DAY-TBWA CHIAT DAY 3. OGILVY & MATHER 4. BBDO 5. J. WALTER THOMPSON 6. GOODBY SILVERSTEIN & PARTNERS 7. WIEDEN + KENNEDY 8. THE RICHARDS GROUP 9. FALLON 10. CRISPIN PORTER + BOGUSKY Pentagram 11. YOUNG & RUBICAM MOST INFLUENTIAL DESIGN FIRM OF THE 12. LEO BURNETT PAST 50 YEARS MOST INFLUENTIAL DESIGN FIRMS OF THE PAST 50 YEARS? MOST INFLUENTIAL ART DIRECTORS OF THE PAST 50 YEARS? 1. PENTAGRAM 1. GEORGE LOIS 2. CHERMAYEFF & GEISMAR 2. LEE CLOW 3. PUSHPIN 3. FRED WOODWARD 4. LANDOR ASSOCIATES 4. GENE FEDERICO 5. VIGNELLI ASSOCIATES 5. ALEX BOGUSKY 6. UNIMARK INTERNATIONAL 6. LOUISE FILI 7. DUFFY & PARTNERS 7. HAL RINEY 8. IDEO 8. ALEXEY BRODOVICH 9. CHASE DESIGN GROUP 9. HENRY WOLF 10. R/GA 10. JOHN JAY 11. LIPPINCOTT 11. STAN RICHARDS 12. CARBONE SMOLAN 12. ART PAUL 13. RICH SILVERSTEIN MOST INFLUENTIAL INHOUSE DESIGN DEPARTMENTS OF THE PAST 50 YEARS? 1. TARGET 2. APPLE 3. CBS 4. IBM 5. STARBUCKS 6. HERMAN MILLER 7. ADOBE 8. NIKE 9. DISNEY 10. FOSSIL 18 G D U SA
  5. 5. 50TH AN N IV ERS ARY SU RV EY Pink Floyd’s Dark Side of the Moon FAVORITE ALBUM COVER OF THE PAST 50 YEARS FAVORITE LOGOS OF THE PAST 50 YEARS? 1. CBS (WILLIAM GOLDEN) 2. APPLE (ROB JANOFF) 3. NIKE (CAROLYN DAVIDSON) FAVORITE ALBUM COVERS OF THE PAST 50 YEARS? FAVORITE MAGAZINE DESIGN OF THE PAST 50 YEARS? 4. I (HEART) NY (MILTON GLASER) 5. MOBIL (CHERMAYEFF & GEISMAR) 6. AMERICAN AIRLINES (MASSIMO VIGNELLI) 7. TARGET (INHOUSE) 1. PINK FLOYD DARK SIDE OF THE MOON (STORM THORGERSON, HIPGNOSIS) 2. ROLLING STONES STICKY FINGERS (CRAIG BRAUN, ANDY WARHOL) 3. NIRVANA NEVERMIND (ROBERT FISHER, KURT COBAIN) 4. BEATLES WHITE ALBUM (RICHARD HAMILTON) 5. BEATLES SGT. PEPPER (JANN HAWORTH, PETER BLAKE) 6. GUNS N’ ROSES APPETITE FOR DESTRUCTION (ROBERT WILLIAMS) 7. FRANK SINATRA TONE POEMS OF COLOR (SAUL BASS) 8. JOY DIVISION UNKNOWN PLEASURES (PETER SAVILLE) 9. SEX PISTOLS GOD SAVE THE QUEEN (JAMIE REID) 10. BEATLES ABBEY ROAD (IAIN MACMILLAN) 20 G D U SA 1. ROLLING STONE 2. VOGUE 3. ESQUIRE 4. WIRED 5. NATIONAL GEOGRAPHIC 8. SHELL (RAYMOND LOEWY) 9. UPS (PAUL RAND) 10. FEDEX (LANDOR ASSOCIATES) 11. WOOLMARK (FRANCESCO SERAGLIO) 12. IBM (PAUL RAND) 6. RAY GUN 13. PBS (CHERMAYEFF & GEISMAR) 7. EMIGRE 14. BP (LANDOR ASSOCIATES) 7. NEW YORK MAGAZINE 15. THE ROLLING STONES 8. COLORS 9. SPIN 10. HARPER’S BAZAAR (JOHN PASCHE) 16. WORLD WILDLIFE FUND (SIR PETER SCOTT) 11. LOOK 17. KNOLL (MASSIMO VIGNELLI) 12. SPY 18. MTV COLORFORMS 13. ELLE 14. TIME 15. U&LC 16. AVANT GARDE 17. INTERVIEW 18. LIFE 19. SEVENTEEN 20. PLAYBOY (MANHATTAN DESIGN) 19. INTERNATIONAL PAPER (LESTER BEALL) 20. VICTORIA & ALBERT MUSEUM (ALAN FLETCHER) 21. NASA (DANNE & BLACKBURN) 22. WESTINGHOUSE (PAUL RAND) 23. 3M (SIEGEL + GALE) 24. CANADIAN NATIONAL (ALLAN FLEMING) 25. CONTAINER CORP. OF AMERICA (RALPH ECKERSTROM)

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