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ISPIM-Managing the fuzzy front-end of Innovation
 

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    ISPIM-Managing the fuzzy front-end of Innovation ISPIM-Managing the fuzzy front-end of Innovation Presentation Transcript

    • Managing the Fuzzy Front-End of Innovation within Cooperative Companies through Social Web Applications Igor Santos Ellakuria – ISEA S. COOP. Ainara Martinez Rivera – ISEA S. COOP. XXI ISPIM Conference, Bilbao, 6-9 June 2010
    • Agenda
      • Introduction
      • Objectives
      • Case study description
      • Analysis of results
      • Conclusion and future work
    • Early Front-End Innovation Management
      • Idea generation and filtering
      • Most consuming but necessary task
      • “ the best innovators invest more than three times as much effort in the beginning stages of the innovation process than do the followers” (A.T. Kearney, 2008)
      • Critical success factors
        • Collaboration -> “Architecture of Participation” -> Social Web
        • Definition of the innovation space
      • How does this work in a cooperative environment?
    • Agenda
      • Introduction
      • Objectives
      • Case study
      • Analysis of results
      • Conclusion and future work
    • Objectives
      • Analyze existing state of the practice on the adoption of social media for innovation management
      • Deploy a social networking platform within a set of cooperatives
      • Analysis of the factors behind the successful deployment of social Web applications within cooperative organizations
      • Analysis of the success factors of idea generation campaigns
    • Agenda
      • Introduction
      • Objectives
      • Case study
      • Analysis of results
      • Conclusion and future work
    • Definition of Success Factors
      • Architecture of Participation
        • “ Systems designed for user contribution” (O’Reilly, 2004)
        • “ Better social connections improve ideas” (Burt, 2004)
        • Establishes rules and guidelines to regulate innovation network
      • Innovation space
        • A line ranging from defined to non defined targeted innovation
        • Clearly defined problem space facilitates focused ideas
        • Ensures that submitted ideas are aligned with business strategy
    • Renown Case Studies
      • IBM Beehive internal social network (DiMicco, 2008) – motivations:
        • Connecting on a personal level
        • Career advance within the company
        • Campaigning for projects and ideas
      • Web 2.0 adoption at CISCO
        • From wikis to social networking platform with idea management capabilities
      • Architecture of participation -> IBM Social Computing Guidelines
      • Innovation space -> Innovation Jam 2006: 46,000 ideas
    • Approach
      • Target audience: 34 cooperatives from the Engineering and Services Division of MONDRAGON
      • MISEURA Platform: NING Social Networking Platform (hosted)
      • Innovation space: water sector
      • Selected users were invited
      • Metrics defined:
        • Traffic metrics: Web page views, unique visitors, average time spent on site, repeat visitors.
        • Structural metrics: number of members, active members.
        • Activity: blog posts, events, forum discussions.
        • Innovation: ideas, comments.
    • MISEURA
    • Agenda
      • Introduction
      • Objectives
      • Case study
      • Analysis of results
      • Conclusion and future work
    • Results 4 Number of comments 5 Number of submitted ideas Innovation 8 Number of forum discussions 18 Number of events 140 Number of blog posts Activity 38% Percentage of active members 23 Number of members Structural 82,83% Repeat visitors 00:07:54 Average time spent on site 109 Unique visitors 5,590 Web Page views Traffic Results Metrics Category
    • Lessons learned
      • Need for a community manager
      • Traffic metrics were satisfactory
      • Considerable number of registered members
      • Low number of active members
      • Remarkable activities: Blog posts and event publication
      • Idea generation below expected results
      • Motivations:
        • Collaborate at a professional level
        • Campaigning for project ideas
    • Agenda
      • Introduction
      • Objectives
      • Case study
      • Analysis of results
      • Conclusion and future work
    • Conclusion and Future Work
      • Social Web applications at the early stage of innovation process are of great use
      • Satisfactory participation and useful extracted conclusions
      • Results below expectations in terms of idea generation
      • No remarkable distinctions between cooperatives and rest of organizations
      • Future Work:
        • Improvement of idea generation mechanisms: methods and tools
        • Cooperatives and Social Web : thorough analysis
    • Igor Santos Ellakuria R&D Coordinator Tel.: +34 943 77 20 64 E-mail: [email_address] Ainara Martínez Rivera R&D Coordinator Tel.: +34 943 77 20 64 E-mail: [email_address]