A Study on the Potential Advantages of the use of Social and Semantic Web Applications within Innovative Cooperative Organizations Friday, 19 June 2009 PhD Candidate: Igor Santos Ellakuria Director: Ion Kepa Gerrikagoitia
Research performed at the Faculty of Engineering of Mondragon Unibertsitatea within the “New Information and Communication Technologies” research program.
Mondragon University is close to the business world and part of Mondragon Corporation.
Work funded by ISEA research centre and closely aligned with its objectives.
Research is performed within the context of Cooperative Organizations
Innovation and Future Challenges
Innovation as the motor of business change
Existing innovation models have failed
Internally driven innovation efforts
Non user-centric supporting tools
External collaboration is indispensable
There are many more ideas outside than inside the firm: customers, suppliers, partners, …
Crowdsourcing : firms need to tap into the collective intelligence
Key technology enablers:
Social Web: to produce data
Semantic Web: to manage data
A Working Framework Social Web Social networks, blogs, microblogs, folksonomies, mashups, RIAs, wikis, … Semantic Web Semantic search, contextual Web, RDF, OWL, GRDDL, microformats, … Architecture of Participation Intelligent Information Management ICT Socio-economics Firm-centric innovation Network-centric innovation Collaborative Innovation Product/service innovation, process innovation, business model innovation
Collaborative Innovation “ An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations.” - OECD, Oslo Manual
A definition of innovation:
Types of collaborative innovation:
Questions to Be Solved
Which network-centric innovation model should I choose?
Which approach should I follow in the adoption of the innovation model?
How to motivate user participation ? How to institutionalize?
Which form of governance should I deploy?
How open should my network be? What about IP issues?
Which technologies should I use?
Future of the Web
The Social Web
Web 2.0 : second generation of Internet-based services.
Patterns (Musser, 2007):
Harnessing collective intelligence
Users add value, network effects in a massively connected world
Data is the next “Intel Inside”
Innovation in assembly, remixing of data and services (mashups)
Rich user experiences
Wiki, blogging, microblogging, RSS
APIs for mashups
The Semantic Web
RDF (Resource Description Framework) for expressing meaning
e.g. RSS (Really Simple Syndication)
Microformats and RDFa
OWL (Ontology Web Language) for expressing relationships
SPARQL (Simple Protocol and RDF Query Language) for searches on RDF
GRDDL ( Gleaning Resource Descriptions from Dialects of Languages) for extracting RDF from XHTML.
“ The Semantic Web will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users. […] is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better enabling computers and people to work in cooperation .” - Tim Berners-Lee, The Semantic Web
Architecture of Participation
Term used to describe the nature of systems that are designed for user contribution
Provides mechanisms and methods to foster, coordinate and integrate contributions of participants in a collaborative innovation management system
Encourage and structure participation
Provide frictionless, freeform and emergent applications
Leverage enterprise social software for knowledge capturing
Intelligent Information Management
Data is the next “Intel Inside”, Economy of Abundance
Large amounts of data require filtering mechanisms in order to focus on relevant issues within innovation processes
Provide contextual information
Emphasis on the user , hide complexity
Exploit social knowledge, collective intelligence
Support for decision processes
Social Web applications are key to boost innovation processes within any kind of organization. Social Web applications improve collaboration among users within and outside organizations and collaboration is key for innovation processes.
The principles behind the social Web are aligned with the principles of cooperative organizations . Consequently the adoption of social Web applications within cooperative organizations will boost the different decision processes within this kind of organizations.
The semantic Web and the social Web provide complementary capabilities. Semantic web technologies offer powerful data organization, combination and query capabilities. Social Web technologies offer fast-growing on-line data production via their network effects.
The adoption of different Web technologies in any kind of organization must be supported by an adoption model . This adoption model must provide a methodology with best practices in the adoption of such technologies. The adoption of Web technologies in the organization must be a stepwise approach.
Analyze the worldwide state of the practice on the adoption of social Web applications and principles.
Analyze the use of social Web applications and principles for innovation processes .
Develop an innovation management system and a governance model based on the use of social and semantic Web applications.
Perform piloting activities on the use of social and semantic Web applications in support of innovation processes within cooperative organizations.
Deploy prototypes of social and semantic Web applications within several cooperative organizations in order to foster innovation processes.
Assess the applicability and benefits of the social and semantic Web applications within the innovation processes of cooperative organizations.