Information foraging & berry picking….
Create an SEM strategy map using the . This map will:
• Be for a real organization (of your choosing)
• Contain an online competitor SWOT-analysis
• Outline an actual SEM strategy the organization can implement
• Contain a keyword research
• Contain recommendations on PPC budget
• Contain recommendations on link building and (web) development
• Contain recommendations on SEO tactics (advice)
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.