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Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
Fys Session 2 Trends
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Fys Session 2 Trends

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Introduction on social media

Introduction on social media

Published in: Business, Technology
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Transcript

  • 1. The changing media landscape The rise of social media FYS – 22 september 2009
  • 2. Agenda 1. History of media development 2. Drivers of the social media revolution 3. Suggestionsfororganizations
  • 3. GIMMICK – MIRROR - ART
  • 4. 1997-2004: USERS AS PASSIVE CONSUMERES
  • 5. THEY START MAKING AWESOME CONTENT
  • 6. THEY START TO ORGANISE
  • 7. THEY STARTED TO EXERCISE POWER
  • 8. THE EIGHT DRIVERS OF THE WEB2.0 REVOLUTION
  • 9. PERVASIVENESS OF REPORTING TOOLS 1. UBIQUITY OF REPORTING TOOLS
  • 10. UBIQUITY OF REPORTING TOOLS
  • 11. AND MARKETERS KNOW
  • 12. LEADING TO BIZAR TRAVELING STORIES (youtube)
  • 13. 3. SOCIAL SOFTWARE: CONNECTING PEOPLE & DATA
  • 14. SOCIAL SOFTWARE: CONNECTING PEOPLE & DATA
  • 15. 4. THE WEB GETS MOBILE
  • 16. A NICE HOUSE APP.
  • 17. EXCHANGING BUSINESS CARDS
  • 18. 5. THE MASHABLE WEB
  • 19. INSPIRATION NEEDED?
  • 20. 6. THE POWER OF NETWORKED PEOPLE
  • 21. 8. TAPPING INTO THE WEALTH OF NETWORKS
  • 22. SOCIAL CAPITAL
  • 23. CREATIVE CAPITAL
  • 24. FINANCIAL CAPITAL
  • 25. PASSION CAPITAL
  • 26. PASSION CAPITAL
  • 27. INSPIRATION!
  • 28. ALL SONGS IN ITUNES WERE SOLD AT LEAST ONCE
  • 29. WHAT DOES THIS MEAN FOR ORGANIZATIONS? 3 DO’S
  • 30. 1. CONSUMER DECIDES RELEVANCE OF MESSAGES
  • 31. FACTS • 85% of the consumers: a top rank in Google means a top brand • 90% of all usersdo not look behind page 1 • 77% of all usersfind a page through a search engine
  • 32. THE FACTS
  • 33. 2. DON’T SHOUT: LISTEN AND HAVE A CONVERSATION
  • 34. Mystarbucksidea STARBUCKS: registeredusersgive are asked to leave behind ideasonnewproducts GOAL? • Innovation • Feedback
  • 35. StrategybehindLego Factory Bron: Sophie Jenkins
  • 36. DUTCH EXAMPLES DUTCH EXAMPLES… KLM : http://www.klmbluelab.nl Postbank: http://futureeyes.web- log.nl/mijn_weblog/2006/11/postbank_c ocrea.html
  • 37. 3. LEARN TO MONITOR AND PARTICIPATE
  • 38. On september 13 2004 someonepostsanarticle onhispersonal website…
  • 39. Result….
  • 40. The mentos cola geyser Supposeyou are a Coke spokeswoman Susan McDermott in communicationoffice to WSJ: “We would hope people want r at thantryexperimentswithit.” Coca Cola. drink (Diet Coke) more Howwouldyourespo Later: The Poetry in Motion Challenge nd?
  • 41. Questions?
  • 42. Presentationcanbefoundathttp://www.slidesh are.net/igorterhalle

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