How to the mobile has changed user's behaviour and the top 10 advices and sins when building brands strategically on the mobile world as service provider, instead of just building apps.
This presentation I did at the Digital Marketing Conference 2013 #dmc2013 at Moscow, Russia, with some other major names of the digital scene like Andre Matarazzo (co-founder of grïngo.nu), Mark Read (CEO WPP), Tor Myhren (Worldwide Chief Creative Officer of Grey Group), Brian Wong (founder and CEO of KIIP), David Mikula (Creative Director of Digital Kitchen) among others.
Since the audience was a mix of clients, agencies and freelancers with a big range of different knowledge, I tried to be as didactical as I could, without being so superficial.
Well, hope you all like it.
- Love, Igor Saraiva