Example is the concept of smart city, being developed by cisco – andrey zuzin


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Example is the concept of smart city, being developed by cisco – andrey zuzin

  1. 1. Cisco Services<br />Smart + Connected CommunitiesSkolkovo <br />Andrey Zyuzin<br />Director. Skolkovo Project<br />May 27, 2011<br />
  2. 2. Wilde Oscar <br />The pure and simple truth is rarely pure and never simple.”<br />
  3. 3. Agenda<br />Skolkovo – S+CC Approach and Methodology<br />1<br />Cisco S+CC – Around the World <br />2<br />
  4. 4. Methodology<br />Approach<br />Skolkovo S+CC Summary<br /><ul><li> Engaged to help craft ICT service strategy requirements for the new city
  5. 5. Follows a structured engagement methodology similar to a consulting firm like McKinsey
  6. 6. ICT service requirements structured around key verticals such as:
  7. 7. Energy
  8. 8. Transportation
  9. 9. Health
  10. 10. Real Estate
  11. 11. Engagement will last from April 2011 to September 2011
  12. 12. Deliverables will give end to end view how to execute ICT services planned for Skolkovo and used for tendering
  13. 13. Strategy/Marketing
  14. 14. Construction Engineering – City and Building
  15. 15. Technology Network
  16. 16. Business Case</li></li></ul><li>Methodology<br />Approach<br />Community + ExchangeDelivering the services over a common infrastructure <br />Enabling, Managing, and Operating a Smart+Connected Community<br />
  17. 17. Methodology<br />Approach<br />S+CC Approach Captures Resident & Visitor Needs<br />SMART+CONNECTED COMMUNITIES<br />SUSTAINABILITY ADVANTAGE<br />Social<br />Economic<br />Environmental<br />Health<br />Telecom<br />Utilities<br />Retail<br />School<br />Safety & Security<br />Building<br />Emergency Response<br />Transportation<br />Sports & Leisure<br />Travel<br />Office<br />Home<br />Government<br />COMMUNITY+CONNECT<br />COMMUNITY+EXCHANGE<br /> CLOUD COMPUTING<br />SERVICE DELIVERY PLATFORM<br /> BORDERLESS NETWORK<br />COLLABORATION<br />DATA CENTERVIRTULIZATION<br />
  18. 18. Methodology<br />Approach<br />NOC<br />NSOC<br />SOC<br />FOC<br />ICT Master Plan Conceptual Building Blocks<br />Regulated Services?<br />PSTN/IMS Voice<br />Internet Services<br />GSM Mobile<br />Other Services<br />Digital signage<br />Paid parking, etc.<br />Interaction Centre<br />COMMUNITY + EXCHANGE<br /> SERVICE PROVIDERS<br />Data Centres<br />Utility Provider(s) <br /> BORDERLESS NETWORK<br />IOC<br />Manage & Monitor<br />Facilities<br />Security, etc.<br />City Operator 1<br />IOC: Integrated Operations CentreNOC,NSOC,SOC, FOC: Network, Network Security, Security & Facility Operations Centres Respectively<br />City Operator n<br />Service <br />Operator 1<br />Service <br />Operator n<br />
  19. 19. Methodology<br />Approach<br />Smart Services Overview<br />Value-Added Service<br /><ul><li>To be defined
  20. 20. Starting with Service Strategy Workshop
  21. 21. E.g. Smart Work Centre</li></ul>Skolkovo<br />Vision<br />Other <br />Segments<br />Common <br />Areas<br />Commercial<br />Offices<br />Retail<br />Residential<br />Vertical Value-Added Service Layer<br />Key Baseline Systems<br /><ul><li>Digital Signage
  22. 22. Access Control
  23. 23. Video Surveillance
  24. 24. Public Address & Background Music
  25. 25. Metering
  26. 26. Parking Control
  27. 27. Life Safety Systems
  28. 28. Power Management
  29. 29. UPS and Power Conditioning
  30. 30. HVAC controls
  31. 31. Lighting Controls
  32. 32. Escalators and Elevators
  33. 33. Voice, Video and Data
  34. 34. Master Clock
  35. 35. Audio/Visual
  36. 36. Specialized Equipment</li></ul>Baseline Systems’ Layer<br />Foundational-Layer Technologies<br /><ul><li>Structured Cabling
  37. 37. Media Ready Network
  38. 38. Wireless Network
  39. 39. Network Security
  40. 40. Network Management</li></ul>Core Foundational Layer<br />
  41. 41. Methodology<br />Approach<br />Cisco’s Advisory ServicesEnable Customer Success<br />Advisory Services team includes vertical industry experts<br /><ul><li> Highly skilled Cisco® IT architects
  42. 42. Former CTOs/CIOs of enterprise organizations
  43. 43. Experienced senior consultants (McKinsey, Accenture, Cambridge, IBM)
  44. 44. Certified project managers</li></li></ul><li>Methodology<br />Approach<br />Cisco Services’ offerings mapped to the construction cycle<br />Program Management Office<br />PHASE 1<br />PHASE 2<br />PHASE 3<br />Business Discovery<br />Citywide Passive and Network infrastructure HLDs<br />Systems Integration<br />Operating Model Strategy<br />In-Building Passive and Network Infrastructure HLDs<br />LLD and Implementation<br />Service Strategy and Concepts<br />Updated Financial Model<br />Knowledge Transfer<br />Qualitative and Quantitative Business Case<br />Tender Document Review and Input<br />Test and Launch<br />Design Reference<br />Ongoing Design Coordination<br />Operate and Optimize<br />Initial<br />Feasibility<br />Concept Design<br />Schematic Design<br />Launch & Operate<br />Detailed Design<br />Construction<br />
  45. 45. Cisco S+CC Around the WorldSample S+CC Projects<br />Tianfu-Chengdu<br />City of Dreams-Macau<br />Guldborgsund <br />Westminster<br />Canary Wharf<br />Emirates Stadium<br />City of <br />Drancy<br />San Fran, Colorado,<br />Holyoke, Toronto<br />Donetsk <br />Stadium<br />City of Barcelona<br />SBB<br />Rivas<br />Songdo-Gale<br />IFEZ<br />Korea Telecom<br />Allianz<br />Al Hamra <br />Tower<br />Schools, <br />Portugal<br />Energy <br />City<br />Citystars<br />AlphaLand<br />GreenFields<br />City of Guayaquil<br />KAEC<br />KEC<br />JEC <br />Aramco<br />DOKAEP<br />SAGIA<br />SEC<br />Lavasa<br />UST -Global<br />Sun TV<br />Vodafone<br />i-City Malaysia<br />City of Sao Paulo<br />VR Group<br />Lend Lease<br />
  46. 46. Medina Knowledge Economic City - KSA<br />Situation<br /><ul><li>Holy City, located in Medina Saudi Arabia, 7 sq. Km development
  47. 47. KEC will have a continuing interest in operational management of the city including providing Municipal services
  48. 48. KEC also wishes to provide commercial ICT services and realize revenue
  49. 49. KEC requires a service strategy, operating model and financial model to plan and implement revenue goals</li></ul>Solution<br /><ul><li>Define a complete service strategy and operating model to allow cooperative delivery of services
  50. 50. Delivers a complete services-driven network design and incorporate it within the financial model
  51. 51. Next steps: data center, smart city company</li></ul>Benefits<br /><ul><li>Maximize services for revenue and profitability
  52. 52. Unified long-term strategy for delivery of IP based services
  53. 53. Planning in place for long term services deployment</li></li></ul><li>Rivas VaciaMadrid – Spain <br />UP AND RUNNING<br />Situation<br /><ul><li>Implement best of breed ITC technologies to seamless deploy new services to the citizens in the framework of green and energy saving projects improving life quality for people and companies</li></ul>Solution<br /><ul><li>Urban Mobility
  54. 54. Traffic control
  55. 55. Urban Security
  56. 56. CRE </li></ul>Benefits<br /><ul><li>Mobile Communication Services from 62 municipality centers to 330 municipality employees and 15 vehicles. Terminal devices used: dual mode (GSM, WiFi) and radio phones (Tetra), laptops.
  57. 57. Integrated IP based Control Center for interactive traffic control, video surveillance and Public Announcement system
  58. 58. Real Time centralized Energy Management of 62 buildings.
  59. 59. Cost reduction (Comm’s, Water, Energy, Maintenance…)</li></li></ul><li>Incheon Free Economic Zone - (IFEZ) – Korea <br />Ongoing<br />Situation<br /><ul><li>Incheon was designated as Korea’s first Free Economic Zone by the Korean government. 209 sq. km divided into 3 areas - Songdo, Yeongjong, and Cheongna.
  60. 60. IFEZ is specially designed for the best business andliving environment through advanced technology andmanagement
  61. 61. Creating a city wide smart city service provider </li></ul>Solution<br /><ul><li>Collaborate with IFEZ Authority (IFEZA) and their consultants to develop the detailed business case based on a MOU
  62. 62. Identify new CRE services and value-addservices offerings for IFEZ
  63. 63. Engaged with Cisco systems to develop new business models and business case to offer CRE & services to the residents and businesses in IFEZ</li></ul>Benefits<br /><ul><li>New business models will attract new foreign direct investors
  64. 64. Showcase value proposition of CRE to other smart city developments and attract interests for additional advisory services engagements
  65. 65. Potential savings in OPEX and ability to generate revenue through the new services
  66. 66. Replicate success to other smart cities</li></li></ul><li>Questions?<br />
  67. 67. George Bernard Shaw<br />A reasonable man adapts himself to suit his environment. An unreasonable man persists in attempting to adapt his environment to suit himself. Therefore, all progress depends on the unreasonable man.”<br />