Oracle Web 2.0 Technologies Enable Next Generation of Marketing Management Applications

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  • İŞTE ÇAĞIMIZIN MARKETİNG MODELİNE UYGUN BİR YAZILIM. ORACLE, BU YAZILIMININ 'NEXT GENERATION MARKETİNG' E UYGUNLUĞUNU VURGULUYOR. O ZAMAN BU YENİ TİP 'MARKETİNG' NEDİR? HİÇ SORGULADINIZ MI? SAATLERİNİ BU VE / VEYA BUNUN GİBİ BAŞKA SOSYAL PLATFORMLARDA GEÇİREN ARKADAŞLAR, EKRANINIZDAN PAYLAŞTIKLARINIZ SIRASINDA ÇEVRENİZDE UÇUŞAN PAZARLAMA REKLAMLARINDAN HİÇ ETKİLENMİYOR MUSUNUZ? ÇOK MU DİKKATSİZSİNİZ? HAYIR SANMIYORUM. HER 100 BU TİP REKLAMDAN 3-5 TANESİNE BAKIYORSUNUZ DUR. HEDEFİNE ÇEKEN VE VİRÜS ETKİSİ İLE AĞINIZDA YAYILAN BU SÜZGEÇLENMİŞ REKLAMLAR ARACILIĞIYLA BİR PAZARLAMA AĞINA GİRİYOR, ETKİLENİYOR VE SATIN ALIYORSUNUZ (BİLGİYİ, ÜRÜNÜ, HİZMETİ VD.). İŞTE BUNU ADI 'NEXT GENERATION MARKETING'. BEN DE SİZE BUNU YAPIYORUM: İNCELEMENİZİ İSTEDİĞİM BİR SİSTEME SİZİ DAVET EDİYORUM. 'DOĞAL SAĞLIK KAZANIM' ÜRÜNLERİNİ TANITIYORUM. 'DÜNYANIN EN KARLI, RİSKSİZ İŞLERİNDEN BİRİNE' SİZİ SOKMAK İSTİYORUM. ZİRA ŞU İSTATİSLİK BENİ ÇOK RAHATSIZ EDİYOR: '25 Yaşında çalışmaya başlayan ve 65'ine kadar çalışanlardan:
    1'i zengin
    4'ü rahat emekli olabilecek kadar paralı
    3'ü hala çalışıyor
    63'ü devlete, akrabalarına ya da yardıma bağımlı
    29'u ölmüş
    Yani koskoca bir %95'i geçinemiyor.

    NOT: 50 yaşındakilerin %75'inden fazlasının banka hesabında 5.000 $'ı bile yok.'
    SİZ DE BENİM GİBİ DÜŞÜNÜYORSANIZ AŞAĞIDAKİ TOPLANTIMIZA KATILINIZ: https://www.facebook.com/events/632640916766830/
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Oracle Web 2.0 Technologies Enable Next Generation of Marketing Management Applications

  1. 1. Oracle Web 2.0 Technologies EnableNext Generation of MarketingManagement ApplicationsIgor Nesmyanovich (dthree inc.), Harry Wong (Oracle)
  2. 2. Page 2© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Presenters:Igor Nesmyanovich; CIO, partner dthree inc, Mississauga, ON, Canadadthree, inc. is a technology and services company providing anintegrated marketing and relationship management platform thatenables online and offline marketing convergenceHarry Wong, Principal Product Manager, Oracle Fusion Middleware,Oracle USA
  3. 3. Page 3© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |AgendaWhat is IntelliMaxx?IntelliMaxx business and technology requirementsArchitectural approachUtilizing Oracle WebCenter for Web 2.0 user interfaceContextual collaborationMarketing knowledge managementApplying Web Center technologies for Web 2.0 site makeoverDemoQ&A
  4. 4. Page 4© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |What is IntelliMaxx?Integrated marketing and relationship managementplatform.IntelliMaxx captures all of customer communications andinteractions from multiple channels (online and offline),consolidates the data in the form of insightful informationand provides the integrated tools to take action, resulting inincreased sales and profitability. Integrate  Analyse  Act intelligently
  5. 5. Page 5© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx Business RequirementsIntegrate and consolidate dataacross all marketing communicationchannels:Mass media impressions andratingsCall center interactionsDirect mailField marketingInternet marketing
  6. 6. Page 6© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Managing Internet MarketingDisplay advertisingEmail marketingInteractive advertisingSocial media optimizationWeb analyticsSearch engine marketingSearch engine optimizationPay-Per-Click advertisingPaid inclusion
  7. 7. Page 7© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Integrate Different Types of Marketing Information Customer descriptive information Contact information Demographic and psychographicdata Behavioral Information Transactional data Campaign response Implicit and explicit onlinetracking Contextual Behavioral patterns Persona models Marketing research Business case Financial data Project plan Creative brief
  8. 8. Page 8© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Provide Access to All Marketing Process Stakeholders CEO CFO CMO Campaign manager Marketing Analyst IT data manager External Partners: Interactive agency Direct database marketingagency Brand agency Call center
  9. 9. Page 9© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Extract Actionable KnowledgeDashboards and KPIStatic reportsAd hoc reportsOLAP, drill downAlertsData mining and predictive modeling,Unstructured data searchCollaborative and hybrid intelligence
  10. 10. Page 10© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Act Intelligently1. Create campaign2. Define content3. Collaborate on the content4. Get database extract5. Prepare starter campaign6. Execute starter campaign7. Get sampling response8. Create predictive model9. Generate prospect list for the large-scale campaign10.Analyze campaign: revenue, profit, ROI
  11. 11. Page 11© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx Requirements for Technology PlatformFlexibilityOpenness and integration friendly (EIA on steroids)Marketing clients expect fast time-to-market with a unique solution tosupport strategyEasy customization to enable variety of marketing tacticsScalableSecureUser friendlyCost effective
  12. 12. Page 12© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Architectural Approach SOA Scalable data processing engine Use best-of-breed application components: Content Management Security and Identity Management Reporting and OLAP services Rules and process management Effective integrated development tools Use of open standards such as JSR-168 (Portlets), JSR-286 (WSRP),JSR170 (Content repository), JSR-73, JSR-247 (JDM, data mining), JSR-252 (JavaServer Faces)
  13. 13. Page 13© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx™ -Conceptual Model Ongoing Data Collection,Analysis & ReportingAll outcomes are positive, as they either meet the goal, or provide insight intoconsumer behavior.Integration servicesand data hubAnalytical and knowledgediscovery toolsIntegrated and intelligentapplications
  14. 14. Page 14© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Workspace concept for more intuitive and personalizeduser interface
  15. 15. Page 15© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Secure and Personalized AccessIdentity management and securityPersonalised role-based information delivery (ADF)Integration with Oracle Virtual Private Database (VPD)
  16. 16. Page 16© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Contextual Collaboration with Workspaces
  17. 17. Page 17© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Blogs Help to Capture Tacit Knowledge
  18. 18. Page 18© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |Access to Structured and Unstructured Information
  19. 19. Page 19© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |IntelliMaxx™ Online Community Builder Extension of IntelliMaxx platform to accelerateWEB 2.0 makeover Reduce backend rework by decoupling data andcontent management from the presentationlayer Scalable data and content services with varietyof front end solutions: HTML AJAX Flash Silverlight Mobile
  20. 20. DEMO
  21. 21. Page 21© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |ConclusionsMarketing is undergoing a fundamental transformation.Marketing knowledge workers need an integrated applicationplatform.The new generation of IntelliMaxx marketing management platformutilizes Oracle WebCenter with strong focus on Web2.0 technologies. WebCenter helps dthree to deliver a context-rich, more intuitive andpersonalized user experience and better collaborative functionality.
  22. 22. QUESTIONS AND ANSWERS
  23. 23. Page 23© Copyright 2007 dthree inc. All rights reserved. IntelliMaxx ™ is a registered trademark of dthree inc.11.15.2007| |For more informationVisit http://demo.dthree.comEmail: igorn@dthree.comTHANK YOU!

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