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Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday Season
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Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday Season

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eCommerce experts Dan Hanrahan, iGoDigital and Slingshot SEO eCommerce expert give retailers 4 tips to prepare their ecommerce site for the holiday season.

eCommerce experts Dan Hanrahan, iGoDigital and Slingshot SEO eCommerce expert give retailers 4 tips to prepare their ecommerce site for the holiday season.

Published in: Technology, Design

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  • 1. 4 Tips for Preparing Your E-Commerce Site for the Holiday Season @SlingshotSEO | www.SlingshotSEO.com
  • 2. INTRODUCTIONS MITCHELL CAUSEY Slingshot SEO @MitchellCausey DAN HANRAHAN @DanHanrahan8 STEVEN SHATTUCK Slingshot SEO @StevenShattuck
  • 3. TIPS FOR INCREASING WEBSITE TRAFFIC @SlingshotSEO | www.SlingshotSEO.com
  • 4. STOP SELLING! @SlingshotSEO | www.SlingshotSEO.com
  • 5. STOP SELLING» Create how-to guides for interesting or difficult to use products» Use experts in related fields to promote them (ego-bait) @SlingshotSEO | www.SlingshotSEO.com
  • 6. CULTIVATE ACOMMUNITY OF REVIEWERS @SlingshotSEO | www.SlingshotSEO.com
  • 7. CULTIVATE A COMMUNITYOF REVIEWERS» Builds trust in your site» Leverage your site’s users to accomplish the goal of content creation. @SlingshotSEO | www.SlingshotSEO.com
  • 8. TIPS FOR CREATING AN ENGAGINGUSER EXPERIENCEWith thousands of retail sites vying for your customers’ attention – how are yougoing to win? A more engaged customer is more invested in your brand, more loyal and morelikely to buy. @SlingshotSEO | www.SlingshotSEO.com
  • 9. BE CONSISTENT! @SlingshotSEO | www.SlingshotSEO.com
  • 10. BE CONSISTENT!Match the look and feel ofthird party tools with the lookand feel of the rest of yoursite.(Example Right)» Top of Page = Personalized Product Recommendations» Bottom of Page = Retailer’s Product Images = A Seamless User Experience @SlingshotSEO | www.SlingshotSEO.com
  • 11. BE CONSISTENT!Incorporate ratings andreview stars into productrecommendations= Increase in clicks by 5-10% @SlingshotSEO | www.SlingshotSEO.com
  • 12. LISTEN @SlingshotSEO | www.SlingshotSEO.com
  • 13. LISTENEncourage feedback, anduse the input to quickly getthe shopper to the rightproduct page» Landing Page based on Google search for “Merrell” returns Women’s / Men’s popular and new arrival Merrells @SlingshotSEO | www.SlingshotSEO.com
  • 14. LISTENEncourage feedback, and use the input to quickly getthe shopper to the right product page» Social buttons and feedback loops throughout the site @SlingshotSEO | www.SlingshotSEO.com
  • 15. @SlingshotSEO | www.SlingshotSEO.com
  • 16. OUR TOOLBOX OF SERVICES:Guiding Smarter Retail Personalized and Predictive Product Recommendations iGoDigital observes behavior, asks questions, leverages social profiles Guided Selling Tools and analyzes “wisdom of the crowds” to help retailers and consumer Guided Search brands deliver the right product to the right customer at the right time. Segment Builder Visit iGoDigital.com or email TellMeMore@iGoDigital.com for more information
  • 17. WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com