The Typographic Pledge

Setting the tone for good
typographic practice.

(Place your hand over your heart)
Typography   The Typographic Pledge

             “I will not stretch or squish type.




Typography
Typography

Typography
Typography   The Typographic Pledge

             “I will not stretch or squish type.

             I will not outline typ...
T                M               The Typographic Pledge
    Typography


                     MOBY DICK
y                O...
5' 11"            The Typographic Pledge

27º33' N          “I will not stretch or squish type.

prime marks       I will ...
Typo-              The Typographic Pledge

graphy             “I will not stretch or squish type.

hyphen             I wi...
Baskerville   The Typographic Pledge

Bodoni        “I will not stretch or squish type.

              I will not outline ...
The Typographic Pledge

“I will not stretch or squish type.

I will not outline type.

I will not stack type.

I will use ...
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The Typographic Pledge

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Transcript of "The Typographic Pledge"

  1. 1. The Typographic Pledge Setting the tone for good typographic practice. (Place your hand over your heart)
  2. 2. Typography The Typographic Pledge “I will not stretch or squish type. Typography Typography Typography
  3. 3. Typography The Typographic Pledge “I will not stretch or squish type. I will not outline type.
  4. 4. T M The Typographic Pledge Typography MOBY DICK y O p B “I will not stretch or squish type. o Y I will not outline type. g D I will not stack type. r I a C p K h y
  5. 5. 5' 11" The Typographic Pledge 27º33' N “I will not stretch or squish type. prime marks I will not outline type. I will not stack type. “I’m smart.” I will use prime marks and quotation marks quotation marks appropriately. "I’m dumb."
  6. 6. Typo- The Typographic Pledge graphy “I will not stretch or squish type. hyphen I will not outline type. I will not stack type. well–being I will use prime marks and 1985–1997 quotation marks appropriately. en dash I will appropriately use hyphens, en dashes, and em dashes. No one—not even… em dash
  7. 7. Baskerville The Typographic Pledge Bodoni “I will not stretch or squish type. I will not outline type. Helvetica I will not stack type. Times I will use prime marks and Caslon quotation marks appropriately. Century I will appropriately use hyphens, en dashes, and em dashes. Serifa I will honor the classic families of type. Garamond
  8. 8. The Typographic Pledge “I will not stretch or squish type. I will not outline type. I will not stack type. I will use prime marks and quotation marks appropriately. I will appropriately use hyphens, en dashes, and em dashes. I will honor the classic families of type. I pledge not to commit crimes against typography.”
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