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Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
Social Networking - Musings
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Social Networking - Musings

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A take on social networking and its impact on our day to day lives.

A take on social networking and its impact on our day to day lives.

Published in: Technology
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  • This social media slide, sourced from social media, demonstrates the various types of social media available.
  • Complimentary. Sometimes replacing. Certainly evolving.
  • 17000 – globally, only requirement was to log onto internet 1x per day. Slide repurposed.
  • Ways to measure authority.
  • Brand Awareness/ Engagement Social is more of an awareness and brand engagement medium--Meaning you begin to engage in conversation with the consumer via these channels then use sales escalation processes to convert Networking = WOM = Sales Standard marketing programs have a 3x positive pass along and a 7 time negative pass along. So, if someone has a positive experience with a brand they're likely to tell 3 friends, if someone has a negative experience with the brand they're likely to tell 7 friends. With social media we can better manage and monitor both positive and negative brand conversations and work to influence these. http://www.frogloop.com/social-network-calculator
  • Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page
  • Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page
  • Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page
  • Transcript

    • 1. T oo ls / T ip s/ Res ou rces Social Networ king 08Mx16, II MCA
    • 2. Agenda
      • The Buzz That is Social Networking
      • Statistics Never Lie
      • Measuring RoI- Making Billions Out of Thin Air
      • How Can You Do To Ride the Hype
      • Resources- Further Reading
    • 3. Definition
      • Social networking
        • This is where people develop networks of friends and associates. It forges and creates links between different people. A social network can form a key element of collaborating and networking.
    • 4. Social Media is…
    • 5. Social Networking Tools
      • Social Networking Sites
        • Facebook / LinkedIn
      • Blogging / Micro blogging
        • Twitter / blog / search.twitter.com
    • 6. Social Networking Tools
      • Social Bookmarking
        • Del.ic.ious / Digg / StumbleUpon
      • Aggregators
        • Tweetmeme / Technorati / Posterous
    • 7. Social Networking Tools
      • Brand/Industry specific blogs
        • Techcrunch / Moluv / Mashable / GigaOM
      • Video
        • YouTube / Vimeo / Metacafe / Hulu
    • 8. The Social Evolution
      • Traditional Marketing
      • Print Advertising / Banner Ads
      • News/Press releases
      • Letters to editors
      • Branding and Word of Mouth
      • Conferences/Panels
      Social Media Contextual Twitter, Digg, RSS feeds, Alerts Blogs User Generated Content Webcasts, Podcasts, Wikis, Groups
    • 9. Statistics
      • Face book 350+million active users
      • Digg 236,000,000 number of visitors in 2008
      • Blogs 346,000,000 regular blog readers
      • Linked In 7.7 million users
      • Twit ter growth rate 752% (yoy)
    • 10. Who Does Social Media Matter To?
      • 73% of active online users have read a blog
      • 45% have started their own blog
      • 39% subscribe to an RSS feed
      • 57% have joined a social network
      • 55% have uploaded photos
      • 83% have watched video clips
      Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008
    • 11. How Do You Specifically Measure? Success Metrics Goal - Amount of blogs that link you - PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
    • 12. Measuring Social Media ROI
      • Qualitative
      • Satisfaction
        • Surveys, blog mentions
      • Loyalty
        • Returning visitors
        • Buzz, followers, feedback
      • Authority
        • PageRank, natural traffic
      • Interaction
        • Suggestions, ideas
      • Quantitative
      • New Subscribers
      • New customers / attendees
      • New Links
      • New User Generated Content
        • Blogs
        • Videos
    • 13. Approach – What Can I Do?
      • Blogs
        • Comment on other people’s blog posts
        • Include your twitter username to all comments
        • Distribute your blog entry on Facebook
        • Set up blog comment feeds
    • 14. Approach – What Can I Do?
      • Twitter
        • Utilize personal Twitter account (@example.com)
        • Hash tags for events http://twitter.pbworks.com/Hashtags
    • 15. Approach – What Can I Do?
      • Forums
        • Contribute to community forums; developer forums
      • Aggregators
        • Tweetmeme / Technorati/ Posterous
    • 16. Approach – What Can I Do?
      • Facebook / LinkedIn
        • Set up profile in LinkedIn and Facebook; connect to groups
      • Bookmarking
        • Blog posts (technorati, reddit, del.icio.us, stumbleupon)
      • Other
        • Add some mix of blog, facebook, twittter, etc in email signature
      • YouTube / Flicker
        • Post photos in Flickr/Youtube from DS activity
        • Twitter
        • Add some mix of blog, facebook, twittter, etc in email signature
      • Bookmarking
        • - re-bookmark others DS blog posts (especially from home;primary's are technorati, reddit, del.icio.us , stumbleupon, facebook, twitter (use AddThis)
    • 17. Helpful Blogs
      • http://www. trendsspotting.com /blog
      • http:// mashable.com
      • http://www. ducttapemarketing.com /blog
      • http:// blogs.forrester.com /groundswell
      • http://www. trendwatching.com
      • http:// searchengineland.com
    • 18. Thank You 08Mx16, II MCA

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