Social Networking - Musings

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A take on social networking and its impact on our day to day lives.

A take on social networking and its impact on our day to day lives.

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    No notes for slide
  • This social media slide, sourced from social media, demonstrates the various types of social media available.
  • Complimentary. Sometimes replacing. Certainly evolving.
  • 17000 – globally, only requirement was to log onto internet 1x per day. Slide repurposed.
  • Ways to measure authority.
  • Brand Awareness/ Engagement Social is more of an awareness and brand engagement medium--Meaning you begin to engage in conversation with the consumer via these channels then use sales escalation processes to convert Networking = WOM = Sales Standard marketing programs have a 3x positive pass along and a 7 time negative pass along. So, if someone has a positive experience with a brand they're likely to tell 3 friends, if someone has a negative experience with the brand they're likely to tell 7 friends. With social media we can better manage and monitor both positive and negative brand conversations and work to influence these. http://www.frogloop.com/social-network-calculator
  • Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page
  • Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page
  • Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page

Transcript

  • 1. T oo ls / T ip s/ Res ou rces Social Networ king 08Mx16, II MCA
  • 2. Agenda
    • The Buzz That is Social Networking
    • Statistics Never Lie
    • Measuring RoI- Making Billions Out of Thin Air
    • How Can You Do To Ride the Hype
    • Resources- Further Reading
  • 3. Definition
    • Social networking
      • This is where people develop networks of friends and associates. It forges and creates links between different people. A social network can form a key element of collaborating and networking.
  • 4. Social Media is…
  • 5. Social Networking Tools
    • Social Networking Sites
      • Facebook / LinkedIn
    • Blogging / Micro blogging
      • Twitter / blog / search.twitter.com
  • 6. Social Networking Tools
    • Social Bookmarking
      • Del.ic.ious / Digg / StumbleUpon
    • Aggregators
      • Tweetmeme / Technorati / Posterous
  • 7. Social Networking Tools
    • Brand/Industry specific blogs
      • Techcrunch / Moluv / Mashable / GigaOM
    • Video
      • YouTube / Vimeo / Metacafe / Hulu
  • 8. The Social Evolution
    • Traditional Marketing
    • Print Advertising / Banner Ads
    • News/Press releases
    • Letters to editors
    • Branding and Word of Mouth
    • Conferences/Panels
    Social Media Contextual Twitter, Digg, RSS feeds, Alerts Blogs User Generated Content Webcasts, Podcasts, Wikis, Groups
  • 9. Statistics
    • Face book 350+million active users
    • Digg 236,000,000 number of visitors in 2008
    • Blogs 346,000,000 regular blog readers
    • Linked In 7.7 million users
    • Twit ter growth rate 752% (yoy)
  • 10. Who Does Social Media Matter To?
    • 73% of active online users have read a blog
    • 45% have started their own blog
    • 39% subscribe to an RSS feed
    • 57% have joined a social network
    • 55% have uploaded photos
    • 83% have watched video clips
    Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008
  • 11. How Do You Specifically Measure? Success Metrics Goal - Amount of blogs that link you - PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
  • 12. Measuring Social Media ROI
    • Qualitative
    • Satisfaction
      • Surveys, blog mentions
    • Loyalty
      • Returning visitors
      • Buzz, followers, feedback
    • Authority
      • PageRank, natural traffic
    • Interaction
      • Suggestions, ideas
    • Quantitative
    • New Subscribers
    • New customers / attendees
    • New Links
    • New User Generated Content
      • Blogs
      • Videos
  • 13. Approach – What Can I Do?
    • Blogs
      • Comment on other people’s blog posts
      • Include your twitter username to all comments
      • Distribute your blog entry on Facebook
      • Set up blog comment feeds
  • 14. Approach – What Can I Do?
    • Twitter
      • Utilize personal Twitter account (@example.com)
      • Hash tags for events http://twitter.pbworks.com/Hashtags
  • 15. Approach – What Can I Do?
    • Forums
      • Contribute to community forums; developer forums
    • Aggregators
      • Tweetmeme / Technorati/ Posterous
  • 16. Approach – What Can I Do?
    • Facebook / LinkedIn
      • Set up profile in LinkedIn and Facebook; connect to groups
    • Bookmarking
      • Blog posts (technorati, reddit, del.icio.us, stumbleupon)
    • Other
      • Add some mix of blog, facebook, twittter, etc in email signature
    • YouTube / Flicker
      • Post photos in Flickr/Youtube from DS activity
      • Twitter
      • Add some mix of blog, facebook, twittter, etc in email signature
    • Bookmarking
      • - re-bookmark others DS blog posts (especially from home;primary's are technorati, reddit, del.icio.us , stumbleupon, facebook, twitter (use AddThis)
  • 17. Helpful Blogs
    • http://www. trendsspotting.com /blog
    • http:// mashable.com
    • http://www. ducttapemarketing.com /blog
    • http:// blogs.forrester.com /groundswell
    • http://www. trendwatching.com
    • http:// searchengineland.com
  • 18. Thank You 08Mx16, II MCA