Why Account Management is Now Two Jobs
by Ignition Consulting Group on Oct 13, 2011
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Name a great organization, and you’ll find two different and...
Name a great organization, and you’ll find two different and
complimentary skill sets behind its success. One skill set is
about vision, strategy, and entrepreneurship. The other is
about planning, conscientiousness and systematic effort.
For decades now, agencies have attempted to weave both
of these different skill sets into the same person: the account
executive. With just a little securitization, it’s easy to see why
this is an impractical expectation. Most humans simply aren’t
built with both sets of skills. In fact, the tendency to be good
at either one or the other is a psychological trait most of us
are born with – not simply a preference.
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