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This weeks Ignition 5 from Suzi and Vanessa

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O:\ignition\igniting times\2010\apr\ignition five 19.04.10

  1. 1. 5 19 th April 2010
  2. 2. <ul><li>Dream Job Campaign </li></ul>There have been lots of dream job promotional campaigns recently…the best job in the world where an english man won the caretaker job on the islands off the great barrier reef. Then there was the 6 month honeymoon job, where the winners have to report on different luxury honeymoon resorts around the world…..now the next dream job campaign has launched…earn €5,000 to rub sun cream on the bodies of hot french people on Les Sables D’olonnes on the west coast of france!!
  3. 3. 1.Sables – d’Olonne job
  4. 4. Canadian born, Penguin , one of the most iconic symbols in the literary world turns 75 years old in 2010.   To mark this momentous occasion, Douglas Coupland (author of Generation X) has spearheaded a project entitled “Speaking to the Past” ; urging fans of the publishing house to design their own Penguin covers. The specially created website offers the opportunity for you to Design Your Own Penguin showcasing examples of the various original templates used from 1935-1963 that are available for download.  Among them are three versions of the orange covers – Penguin’s very first production manager created a colour coding system to distinguish genres of stories on the book shelf; orange for fiction, green for crime, cerise for travel and adventure, red for plays.  Having  created a Flickr group for enthusiasts to upload their created artworks, Penguin doesn’t offer any prize or accolade, merely the primary joy of being involved with a signature brand; a notion classy in itself in this world where every lifestyle brand wants to create their own Oscar. 2. Penguin’s Speaking To The Past
  5. 5. 2 . Penguin’s Speaking To The Past http://www.speakingtothepast.com/
  6. 6. 3. Interesting café idea There is a mysterious cafe that in Kashiwa, Japan. Located inside the Urban Design Center Kashiwa-no-ha, the Ogori cafe looks innocuous enough, but holds a surprise in store for its patrons. In a nutshell, you get what the person before you ordered, and the next person gets what you ordered!! Thus, if you’re in on the game, you can choose to be either a generous benefactor, and treat those that come after you – or try your luck at being cheap. Either way, it’s an interesting experiment that explores surprise, kindness and encourages interactions.
  7. 7. 3. Service with a surprise
  8. 8. 4. ‘Ninja’ Is The Latest Job Title Buzz Word According to LinkedIn Corp., the ‘Ninja’ has become the trendiest title for a job description, adding that it has become way more popular than other fashionable titles such as ‘Guru’ and ‘Evangelist’. While many computer programmers are using this title, it is also being used to describe expertise in any random job. In fact, not only professionals seeking jobs, even companies are using the ninja title for their employees. Bonobos Inc., a New York based start-up, is one of them which has given the title of ninjas to its customer service employees.
  9. 9. 5. Axion Benner Concerts Bank of Belgium’s insight was that young people don’t really care about banks and they wanted to connect with them through something that was really important to them…. How? Through music! They launched a banner concert campaign that was a roaring success.
  10. 10. 5. Axion Banner Concerts