1. Ikea renting space in your homeIKEA noticed that the majority of consumers discard their catalogue shortly afterreceiving it, and they decided that they needed a way to make sure that they wouldstay in their homes for longer as that would mean more sales.What they did was ingenious, IKEA advertised that they wanted to rent out space inpeople’s homes, but this wasn’t for furniture but instead for their 224 x 192 mmcatalogue. Advertising the idea over numerous different mediums, many people tookIKEA up on the offer and because they were renting the space, IKEA would pay thehouse owner monthly rent for the space it occupied. These cheques were thenredeemable in any IKEA store which meant that people would go into the store andpurchase goods.Overall, as $2 million in rent cheques were mailed out, it meant that $14 million inrevenue was generated and sales during the first week of the campaign increasing by59 per cent.
1. Ikea renting space in your homehttp://www.youtube.com/watch?v=sc6FCGqPRtI
2. Tic-Tac FlashmobFor such a little breath mint, Tic Tacs pack a powerful breath-fresheningpunch. On the other hand, a spell of bad breath can also knock yourunsuspecting victim off their feet. The creative types over at Ogilvy &Mather as well as a score of actors (who are actually employees from theRouen Ferrero Factory) bring this point to life in their latest flash mob videowhere innocent passers-by are asked for directions before people begin topass out due to the (suspected) stench of their breath. This has got to bemortifying for the innocent participants when they see everyone around themcollapse – especially given how tough it is to coordinate something like this –but it definitely gets the point across of just how bad stinky breath can be andhow much a little Tic Tac can do.
3. Dunkin Donuts Flavor RadioFrom South Korea, a campaign that mixes radio, ambient and a (not so light)touch of Big Brother. In order to increase awareness of Dunkin’ Donuts as a coffee brand and drive traffic to the stores, coffee aroma atomizers gotinstalled on commuters buses in Seoul. The machines were triggered every time the Dunkin’ Donuts radio ad was played, releasing in the air a light coffee aroma to reinforce the sensory connection and experience with the brand.
3. Dunkin Donuts Flavor Radio http://vimeo.com/39310552
4. ESPN - Its not crazy, its sports Have you ever wondered what it would be like to share a name with asuperstar? Here, we follow an ordinary man who has been saddled with a legendary name. Its not crazy, its sports.
4. ESPN - Its not crazy, its sports http://www.youtube.com/watch?v=WxBBN3ZnYeU
5. Puma Fastest PurchaseIn a bid to sell more shoes, Puma have launched a smart promotion featuring sprinter Usain Bolt that rewards customers for buying their shoes faster. When entering the shop customers can grab a ticket from a machine that is time stamped. The quicker they buy the shoes, the greater the discount they receive when they givein their ticket at the counter. This whole campaign is clearly devised to spur people into quickly buying the shoes, and it fits in with their tagline which calls them: “The fastest trainers in the world”.