Ignition five 28.02.11
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Ignition five 28.02.11

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This weeks ignition 5 from Clodagh and Vanessa

This weeks ignition 5 from Clodagh and Vanessa

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Ignition five 28.02.11 Presentation Transcript

  • 1. 5
    28th February 2011
  • 2. 1. Hitchhiking in the modern world?
    If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.
    This is a cool thing just launched in Washington where commuters use their smart phone or computer to search in real time for people who are doing a similar commute so they can ride share. It is an avego app that connects you with similar. You pay the driver based on how many miles you travelled via direct debit. You are then rewarded for doing this at the end of the month with vouchers etc. Nice idea but you might want to be a morning person!
  • 3. 1. Real time ride sharing – a new social network?
  • 4. 2. TROPICANA: YOUR DAILY RAY OF SUNSHINE
    Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.
  • 5. 2. TROPICANA: YOUR DAILY RAY OF SUNSHINE
  • 6. C
    3. Tim burtons crowd-sourced tale
    If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.
    This Is a really cool experiment that Tim Burton ran at the end of last year. Basically he crowdsourced a twitter tale – encouraged followers to submit the next tweet to the story and the best ones every day were added to the feed to build a lovely crowdsourced twitter story. This is a really interesting way of using Twitter….have a read!
  • 7. 3. Tim burtons twitter tale
  • 8. 4. COCA-COLA: BORDER
    This Wieden + Kennedy, Portland Super Bowl commercial tells the story of two soldiers from rival nations who are able to put aside their differences for the briefest of moments as they share a bottle of Coke.
  • 9. 4. COCA-COLA: BORDER
  • 10. C
    5. Heineken give back
    There is a new trend emerging called the ‘million Fan Thank you’ where advertisers give back once they receive a million likes on facebook. here Heineken sent out a hug team in Amsterdam the day they reached the big one million, a group of really good looking girls giving hugs – what a treat for the men of Amsterdam and a nice way of celebrating!
  • 11. 5. Heineken celebrate 1 million ‘likes’