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Ignition five 24.01.11
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This weeks ignition 5 from Aoife and Vanessa

This weeks ignition 5 from Aoife and Vanessa

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  • 1. 5
    24th January 2011
  • 2. 1. Watching 3d in the future?
    If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.
    Times are changing and Francois Vogel has figured out a way to remove those pesky 3d glasses from the equation when it comes to watching tv and movies in 3d. He's ready to revolutionize the stereoscopic industry forever. Sure, you'll need a monitor with a 120Hz refresh rate, but that's normal these days, is it?? The rest is dished out directly to your eyeballs. Get a sneak peek at the game-changing tech in the video . You'll never look at 3D the same way again, we promise.
  • 3. 1. Is this the future of 3d??
  • 4. 2. Caribou Coffee: Bus Shelter Oven
    This is just what we need after all that snow and cold.
    Caribou Coffee in Minneapolis, created bus shelters that look like ovens, complete with real heaters, to highlight the "Hot 'n Wholesome" goodness of their new breakfast range.
  • 5. 2. Caribou Coffee: Bus Shelter Oven
  • 6. C
    3. Colgate Max night
    If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.
    To promote colgates new Max night product, local pizzerias in france were supplied with special Colgate-branded boxes for their deliveries. The inside of the box was designed to look like the inside of a mouth, reminding the consumer of the consumer of the new product benefits. The clever tag line was : “Don’t let your dinner breath become your morning breath”
  • 7. 3. Colgate max night ambient
  • 8. Lacta Chocolate in Greece created a Facebook app around sharing their fans love. It was built around a simple insight where people would compare their loved ones with chocolate. So, they created an app that let people customise a Lacta chocolate wrapper in their loved ones name, comparing it to a particular Lacta flavour before using the wall to wall post feature to get the message across.
    In just over a month, it generated over 150,000+ fans with thousands using personalised chocolate wrappers as profile pics.
    4. Lacta chocolate:facebook love in
  • 9. 4. Lacta chocolate:facebook love in
  • 10. C
    5. Pink Ponies Case Study
    If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.
    This is a really brilliant video looking at what we do on a day to day basis from a different perspective. A team of people built a ‘campaign’ around a young girls birthday and themed it on ‘pink ponies’ which are two things Chelsea Bedano loves. Really nicely done and made me smile!
  • 11. 5. Pink Ponies: A Case Study