Ignition five 16.04.12

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  • "Our new screen is the most advanced screen yet to be used in out-of-home advertising," said Neil Chapman, group head of the Create team at Clear Channel UK. "Incorporating sophisticated multi-touch, a wide-angle HD camera and 3D depth sensor, it's like a giant iPad crossed with an XBoxKinect. Using the screen, brands can encourage consumers to view, browse, create, share and download HD content, connect to social media, interact via the touch screen or gesture, and even star in the ads using augmented reality.
  • its concept is similar to that of Twitter. The point is to ‘follow’ people from all over the world – not just your real-life friends. However, instead of tweets, you follow user’s ‘pinboards’ full of images.Kittens and cupcakes - Cupcakes – the Surprising Way to Marketing SuccessEnjoy PinningBe NicheMix it UpThink Outside the Box
  • its concept is similar to that of Twitter. The point is to ‘follow’ people from all over the world – not just your real-life friends. However, instead of tweets, you follow user’s ‘pinboards’ full of images.Kittens and cupcakes - Cupcakes – the Surprising Way to Marketing SuccessEnjoy PinningBe NicheMix it UpThink Outside the Box
  • Ignition five 16.04.12

    1. 1. 516th April 2012
    2. 2. 1. Invisible MercedesIt‟s not often that you try to make your product invisible as part ofyour advertising. When Mercedes wanted to promote its new fuel cellvehicle, instead of placing it squarely in front of everyone in theworld, the company decided to do exactly that with their car. In thisclever publicity stunt, Mercedes wanted to emphasize that its F-Cellvehicle has no exhaust emissions, making it virtually invisible to theenvironment. It was done by covering one side of the car with LEDsthat played back a live feed from a camera mounted on the otherside. This meant that you had to be in the right position for fulleffect, but the wrap up video is impressive for those that did see it.
    3. 3. 1. Invisible Mercedeshttp://www.youtube.com/watch?v=ZIGzpi9lCck&feature=player_embedded
    4. 4. 2. The original social mediumBecki Miller on TRL on Spin1038 decided to create her own version ofthe Carly Rae Jepson video „Call me maybe‟. In a time when we‟re all trying to get a younger target market to interact with our campaigns and to inspire „user generated content‟, it‟s interesting to see the connection a youth radio station has with it‟s listeners. Apologies for sticking this tune in your head for the day.
    5. 5. 2. The original social mediumhttp://www.youtube.com/watch?v=9wLiflOStGY
    6. 6. 3. TNT Drama Button For the launch of the high quality TV channel TNT in Belgium, a button wasplaced on an average Flemish square of an average Flemish town near asign with the text "Push to add drama" that invited people to use the button.Once it was pushed a whole lot of drama suddenly appeared in the square
    7. 7. 3. TNT Drama Buttonhttp://www.youtube.com/watch?feature=player_embedded&v=vzoFXZ5pT1w
    8. 8. 4. Make an entrance This choice for ignition is inspired by the corridor or walkway that runsthe length of the new OMD office in Richview, Clonskeagh. Media salesrepresentatives sometimes walk along this walkway on their way to and from meetings. Some say hello to people as they pass them, some keep the head down and avoid eye contact.If you really wanted to own the walkway, this is what should be playing through your mind.
    9. 9. 4. Make an entrancehttp://www.youtube.com/watch?v=yMfvzlf9Uus&feature=fvst
    10. 10. 5. Advertisers using outdoor dispensing units For the month of March, dog walkers in Toronto didnt have to worry if they forgot to bring waste bags to tidy up after their pets. To promote Pedigree Chicken & Rice+ Dry Food with probiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispensed pet waste bags. As the pet food promotes healthy digestion, the creative used the tagline „Help keep your dog regular‟. Premier Foods used 6 sheet dispensers to promote their Mr Kipling Angelslices. The 6 sheet had a touchpad button which allowed consumers to press and release a single snap pack cake out of the dispenser. The site contains500 cakes and was replenished daily. A timer was also installed which limitedthe dispenser to release a maximum of 1 cake per minute. The vinyl-wrapped posters also emitted the cake‟s aroma to tempt consumers to interact with the site. The campaign was created to promote the brand‟s “snap pack” format and remind consumers that they can eat its products on the go.
    11. 11. 5. Advertisers using outdoor dispensing unitshttp://kinetic.circulator.com/Content.aspx?ID=32190&SubscriberID=4822023&NewsletterID=32183&SendID=91319&AddEvent=True
    12. 12. 5. Advertisers using outdoor dispensing units Ahead of the release of their new Ready Baked Jackets product, McCainwanted to recreate the experience of their new product. 3D jacket potatoes appeared at bus shelters across the country and when a button waspressed, a hidden heating element released the smell through the shelter. The aroma was developed over three months in collaboration with a specialist scent lab to accurately match the finished product. Money offcoupons were also dispensed and could be redeemed across a number of retailers, to make it possible for customers to trial the product.
    13. 13. 5. Advertisers using outdoor dispensing unitshttp://kinetic.circulator.com/Content.aspx?ID=30661&SubscriberID=4822023&NewsletterID=30660&SendID=83696&AddEvent=True

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