Ignition five 12.03.12

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  • "Our new screen is the most advanced screen yet to be used in out-of-home advertising," said Neil Chapman, group head of the Create team at Clear Channel UK. "Incorporating sophisticated multi-touch, a wide-angle HD camera and 3D depth sensor, it's like a giant iPad crossed with an XBoxKinect. Using the screen, brands can encourage consumers to view, browse, create, share and download HD content, connect to social media, interact via the touch screen or gesture, and even star in the ads using augmented reality.
  • its concept is similar to that of Twitter. The point is to ‘follow’ people from all over the world – not just your real-life friends. However, instead of tweets, you follow user’s ‘pinboards’ full of images.Kittens and cupcakes - Cupcakes – the Surprising Way to Marketing SuccessEnjoy PinningBe NicheMix it UpThink Outside the Box
  • Ignition five 12.03.12

    1. 1. 512th March 2012
    2. 2. 1. Plan UK – only girls allowedUK charity Plan UK, which helps the plight of young girls in developingcountries, is running an interactive outdoor campaign that containscontent only women can view.The Clear Channel bus shelter ad, which will be trialled in LondonsOxford Street for two weeks, is an OOH industry first, as it uses facialrecognition software with an HD camera to determine whether a man orwoman is standing in front of the screen (Plan claims the technology is90% accurate), and shows different content accordingly. Passers-bycan opt in to view an ad and find out more about Plans work, but menare denied the choice to view the full 40 second ad in order to highlightthe fact that women and girls across the world are denied choices andopportunities on a daily basis due to poverty and discrimination. Menare directed to the charity’s campaign website
    3. 3. 1. Plan UK – only girls allowedhttp://www.youtube.com/watch?feature=player_embedded&v=BHnpSGdIGAI#!
    4. 4. 2. Coke Interactive billboardCoca Cola wanted to launch their ‘Share a Coke’ campaign with a bang. With activity going live across TV, OOH, Radio and Digital, they needed a littlesomething extra to capture people’s attention – an idea with mass appeal that would create buzz, disrupt, excite and truly engage our target in the sharing and connecting of our campaign. On each night of the launch weekend, they unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign. they then handed it over to the public, inviting passerbys to text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and email.
    5. 5. 2. Coke Interactive billboard http://vimeo.com/38135046
    6. 6. 3. Mc Donald’s Interactive billboardMcDonalds France and agency BETC gave passers-by in Parisian district LaDefense the opportunity to have their photo taken and integrated into thebrands outdoor print campaign on February 24th. Participants got their phototaken in a booth and it then appeared as part of a digitalized poster.Everyone who participated left with a personalized version of the print ad,with their own face on it. The stunt was part of the brands ongoing Frenchcampaign, Come as you are, (Venez comme vous etes), which aims tohighlight how people from all walks of life are welcome at McDonalds.The portraits are currently on the McDonald’s France website where userscan rotate the head, torso, and arms of six racially and age diverse patrons.
    7. 7. 3. Mc Donald’s Interactive billboardhttp://www.youtube.com/watch?feature=player_embedded&v=iUYD0R5nOGc#!
    8. 8. 4. Coca-Cola: PapertweetosCOCA-COLA IN ARGENTINA BRINGING TWITTER TO LIFE TO SUPPORT THE NATIONAL FOOTBALL TEAM IN THE COPA AMERICA
    9. 9. 4. Coca-Cola: Papertweetoshttp://www.ibelieveinadv.com/2012/03/coca-cola-papertweetos/
    10. 10. 5. Dollar Shave Club – our blades are F**cking great What might initially appear as a joke, this is actually a pitch video for thedollar shave club. They show that you can use humor and be irreverent and still have a great brand story.As the ad explains, if you’re sick and tired of paying $20 a month for razors and you don’t need a vibrating razor with a flashlight and other quirky add- ons built in then you need to try their razors.Even guys who dont shave might want to take up the habit when the clubsfounder Michael Dubin takes them on a now-viral (almost 3m views on YT) tour of his warehouse. He makes fun of his competition, points out that hispolio-afflicted grandpa didnt need pricey multiple blades, and declares that hes creating jobs. Dollar Shave Club actually sources its own razors and blades from manufacturers in China This, and its direct sales approach, means it can keep prices way low. The Dollar Shave Club video only cost CEO Mike Dubin $4,500
    11. 11. 5. Dollar Shave Club – our blades are F**cking greathttp://www.youtube.com/watch?v=ZUG9qYTJMsI&feature=player_embedded

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