Ignition five 08.06.10


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Ignition five 08.06.10

  1. 1. 5 8 th June 2010
  2. 2. 1. The new face of coffee?? Im has created a coffee stick that partly dissolves in hot water to leave a stirrer. The coffee sticks would come in various options including Cappuccino and Americano. When you place the stick in a cup and stir with hot water, a coffee drink will get created. Clever but maybe not environmentally aware…
  3. 3. 1. Coffee Innovation
  4. 4. 2. John Lewis – never Knowingly Undersold The culmination of the re-launch campaign was this epic and emotional television ad, created by Adam & Eve. The 60-second spot was designed to reinforce John Lewis' long-standing commitment to deliver fair prices, excellent customer service and the highest quality across a wide range of products. The execution charts a woman's life from infancy until she becomes a grandmother by depicting all the key events in which the retailer has played a part.
  5. 5. 2. John Lewis - Always A Woman
  6. 6. 3. Clever internet café campaign In amongst the current social media hype, it’s great to see a web banner idea really stand out. Created by TBWA Brazil for a the re-launch of a men’s fragrance, the agency created a scented web banner that was… real. To make the idea come to life, they sponsored 15 lan houses across Brazil and installed a small scent strip distributor on the back of each screen so when people click the special Kaiak banner, it instantly delivers a real life sample into the hands of the banner clicker! The results show a massive 17.2% click through rate which is 43x the global average.
  7. 7. 3. Smelling Banner
  8. 8. 4. Art & Copy ART & COPY is a powerful film about advertising and inspiration. Directed by Doug Pray , it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation…
  9. 9. 4. Art & Copy
  10. 10. 5 . Nike Write the Future & Maureen For any of you that haven’t seen the nike ‘write the future’ campaign the ad is well worth a look…world cup mania begins. A brilliant piece of film and branding for the Nike brand… And after that Maureen Nike Viral! Two nike extremes one big budget TV ad the other a simple but great low budget viral!
  11. 11. 5. World Cup Mania