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Ignition five 02.04.12
 

Ignition five 02.04.12

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  • "Our new screen is the most advanced screen yet to be used in out-of-home advertising," said Neil Chapman, group head of the Create team at Clear Channel UK. "Incorporating sophisticated multi-touch, a wide-angle HD camera and 3D depth sensor, it's like a giant iPad crossed with an XBoxKinect. Using the screen, brands can encourage consumers to view, browse, create, share and download HD content, connect to social media, interact via the touch screen or gesture, and even star in the ads using augmented reality.
  • "Our new screen is the most advanced screen yet to be used in out-of-home advertising," said Neil Chapman, group head of the Create team at Clear Channel UK. "Incorporating sophisticated multi-touch, a wide-angle HD camera and 3D depth sensor, it's like a giant iPad crossed with an XBoxKinect. Using the screen, brands can encourage consumers to view, browse, create, share and download HD content, connect to social media, interact via the touch screen or gesture, and even star in the ads using augmented reality.
  • its concept is similar to that of Twitter. The point is to ‘follow’ people from all over the world – not just your real-life friends. However, instead of tweets, you follow user’s ‘pinboards’ full of images.Kittens and cupcakes - Cupcakes – the Surprising Way to Marketing SuccessEnjoy PinningBe NicheMix it UpThink Outside the Box

Ignition five 02.04.12 Ignition five 02.04.12 Presentation Transcript

  • 502nd April 2012
  • 1. We won!OMD scooped up the award for the best Digital Media agency on Friday! CONGRATULATIONS TO ALL INVOLVED 
  • 1. Organ Transplant Marketing Stunt Coming up with a creative campaign that promotes organdonation is never going to be easy, but an agency in Brazil have cracked it with this brilliant piece of marketing. They replacedthose little tickets you get at queues in supermarkets, and drew attention to a tricky subject in a simple but effective way.
  • 1. Organ Transplant Marketing Stunthttp://www.youtube.com/watch?feature=player_embedded&v=vTeQthdvOuA
  • 2. Elephant Plays With SmartphoneYou may have noticed a bit of a trend in recent times with all sorts ofanimals, including a lizard, playing with smartphones. The trend hasbeen taken to a whole new level though as an elephant has joined theparty and can be seen playing with a Samsung Note.He can be seen swiping photos with his trunk, drawing and evenplaying with a guitar app all helped along by his helper. Now it allseems a little too well shot to be true, and it probably is because it’san advert produced by Samsung, but you have to admire them forcoming up with such an innovative concept for a mobile phone advert.Sit back and enjoy and you’ll have a huge smile on your face afterwatching it!
  • 2. Elephant Plays With Smartphonehttp://www.youtube.com/watch?v=KBrmaE82uY4&feature=player_embedded
  • 3. OCD Foundation – the shortest ad everA new advert from Mc Cann Digital is raising awareness of people who sufferfrom OCD and they are doing it in a very unique way by creating the world’sshortest advert.The ad, which comes in at just one second, is so fast that you can’t actuallyread what it says, but that is the whole point of the campaign as they wantedto draw attention to the symptoms of OCD. What also happened is thatpeople had to play the video multiple times to be able to read the messageand it has nearly 100,000 views already as a result.The campaign is also getting picked up across blogs and websites all overthe world which extends the reach and profile of the campaign. Apart frombeing a brilliant idea, the production costs for the ad would have been tinyand it shows that brands don’t need to spend huge amounts of money to gettheir videos high profile coverage if the creative is good enough.
  • 3. OCD Foundation – the shortest ad ever http://www.youtube.com/watch?v=4Ty6tR4aKUg
  • 4. Intel Ultrabook Temptations – The Powerful TemptationA new campaign launched by Intel in Indonesia aims to shows just howdurable their laptops are by getting people to batter the hell out of a Thaipunch bag.Passersby were asked to punch or kick the bag in a fairground style set up,and only a hard enough punch would unlock the prize for somebody to takehome with them.It’s the sort of thing that appeals to men trying to show their macho side off,and with nearly everybody taking photos and recording videos, the contentgenerated around the stunt for social media channels would have been huge.The video itself also has over a quarter of a million views and makescompelling viewing as you’ll want to see who it is who unlocks the prize! Verysmart and innovative campaign indeed.
  • 4. Intel Ultrabook Temptations – The Powerful Temptation http://www.youtube.com/watch?v=-kuMen5UOm0
  • 5. Greenpeace: Dirty little secretTo mark World Water Day, Greenpeace activists and volunteers revealed the fashion industrys dirty little secret in locations all around the world: fromJakarta to Stockholm, from Madrid to Bangkok. Members of the public were invited to get involved by washing away non-toxic paint from the posters placed in city and riverside locations, exposing the fashion industrys toxic secret to shoppers and passers-by. Behind the beautiful advertising, the catwalk glamour and the perfectlymanicured nails lies a world that those inside the industry do not want you to see, and definitely dont want you to talk about. Dark, dirty, and full of invisible threats, this is a world founded on a toxic addiction that is slowly destroying our waterways. The list of brands implicated includes fashion heavyweights Ralph Lauren, Calvin Klein and G-Star, whose products contain chemicals that break down in water to form toxic and hormone- disrupting substances.
  • 5. Greenpeace: Dirty little secrethttp://www.youtube.com/watch?v=-UpFEuyNVJ4&feature=player_embedded
  • 6. Quickly!