Steve Morris: How to create an investor pitch

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    Steve Morris: How to create an investor pitch - Presentation Transcript

    1. How to Create an Investor Pitch Steve Morris [email_address] Executive Director, OTBC Prepared for Ignite Portland, 2007
    2. Before you Start
      • You need more than just an idea
        • A technology proof?
        • A prototype people have used?
      • Customer references really help
    3. Before you Start
      • Tell the big story – but know the detail...
      • ... write a biz plan before pitching investors
      • OEN.ORG:
        • Business Plan Development Seminar
        • Business Plan Review
    4. Things to Remember
      • You are selling ; the investor is buying
      • “ Buy” decisions are emotional
      • Money is not Criteria #1 !
      • You must tell a good story
    5. Things to Remember
      • The product description is one slide
      • Make it a short, compelling presentation
        • 10 slide example coming up
        • Just one of many approaches!
      • BIG font size !!! (This is 32 point...)‏
    6. Things to Remember
      • No jargon
      • No acronyms
      • Be clear and specific
      • Mention key partners/customers
    7. <your company name> <your name> <your tag line> <phone number; web URL; email> Slide 1
    8. Problem / Need
      • What problem are you solving (or what new opportunity are you addressing?
      • Who has the problem? (i.e., who is your customer?)‏
      • Why is finding a solution compelling ?
      Slide 2
    9. Your Solution
      • What product or service will you deliver?
      • What value will it deliver?
      • Is it a “must have” or a “nice to have”?
      Slide 3
    10. Business Model
      • How do you make money?
      • Who pays and how?
      • Price? (And how did you determine it.)‏
      • Costs? (Can you really make money?)‏
      Slide 4
    11. Your Advantage
      • There are many smart people in the world. Why will your team win?
        • Technology?
        • Key partners?
        • Unique team skills?
      Slide 4
    12. Competition
      • There is always competition.
      • What do customers use today?
      • What new competition do you expect?
      • Customer references really help
      Slide 5
    13. The Market
      • How big is the market?
      • What segment will you target first? Why?
      • Describe your target customer
      • Have you talked to customers?
      • What are the follow-on opportunities?
      Slide 6
    14. Market Entry Plan
      • How will you generate awareness?
      • How do customers in your market typically buy?
      • How will you sell?
      • How long is the sales cycle?
      Slide 7
    15. Forecast
      • What is your 5 year revenue projection?
      • What are your key assumptions?
      • Forecasts are always wrong...
      • ... but they need to make sense
      Slide 8
    16. The Team
      • Background and qualifications
      • Strong Board members or advisors?
      • If the team is world class, this is slide #2!
      Slide 9
    17. Milestones & Funding
      • Key accomplishments to date:
      • How much money do you need?
      • What will you accomplish with it?
      Slide 10
    18. Final Thoughts
      • Practice, Practice, Practice
      • Tell the big story – but know the detail
        • i.e., you need a business plan!
      • Get a biz plan review (oen.org)‏
    19. Other Resources
      • OregonStartups.com
      • OEN.ORG
      • SAO.ORG
      • OTBC.ORG
    20. How to Create an Investor Pitch Steve Morris [email_address] Executive Director, OTBC Prepared for Ignite Portland, 2007

    + igniteportlandigniteportland, 3 years ago

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