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# Ignite Portland 4 - # Juice Up any Conversation or Presentation with 5 Impressive-Sounding Theories that Apply to EVERYTHING - Eric Anderson

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• 1. Juice Up any Conversation or Presentation with 5 Impressive-Sounding Theories that Apply to EVERYTHING Eric Anderson VP of Emerging Media White Horse
• 2. Theory #1: Don’t sweat the theory part. BE THE ICEBERG 90% of the iceberg’s mass is underwater. Trickery!
• 3. Theory #1: Don’t sweat the theory part. BE THE ICEBERG What you actually know about your topic What people think that you know, based on the glaring chunk of ice protruding from the surface
• 4. Theory #1: Don’t sweat the theory part. BE THE ICEBERG  When you iceberg a theory or a topic, the tip is all there really is.  How most people screw this up: they don’t use real ice.  To iceberg, you need 3 real stats and 3 real quotes on your topic. No more, no less.  Memorize your stats the day before – they only need to stay in your head for 24 hours.
• 5. Theory #1: Don’t sweat the theory part. BE THE ICEBERG  When you iceberg a theory or a topic, the tip is all there really is.  How most people screw this up: they don’t use real ice.  To iceberg, you need 3 real stats and 3 real quotes on your topic. No more, no less.  Memorize your stats the day before – they only need to stay in your head for 24 hours.
• 6. Theory #1: Don’t sweat the theory part. BE THE ICEBERG Wrong “I’m excited about the growth in the gizmo market and feel I could make a real contribution to new account acquisition.” Right “40% growth in the gizmo market in 3 years – I actually think you could do even better. But what’s your take on Gizmo Today’s prediction of market saturation?”
• 7. Theory #2: People love that Greek shit. ARISTOTLE’S TRIANGLE There are only 3 kinds of argument in the world. Ethos - Reputation Logos - Logic Pathos - Emotion
• 8. Theory #2: People love that Greek shit. ARISTOTLE’S TRIANGLE There are only 3 kinds of argument in the world. Ethos - Reputation Logos - Logic Pathos - Emotion
• 9. Theory #2: People love that Greek shit. ARISTOTLE’S TRIANGLE Impress people at parties by using Aristotle to analyze politicians. Ethos - Reputation Logos - Logic Pathos - Emotion
• 10. Theory #3: Do everything in threes. THE RULE OF THREE Everything looks better, sounds better, and is more persuasive in threes. Goldilocks had it right. With three options, one of them feels “just right,” the perfect balance.
• 11. Theory #3: Do everything in threes. THE RULE OF THREE Everything looks better, sounds better, and is more persuasive in threes. Goldilocks had it right. With three options, one of them feels “just right,” the perfect balance.
• 12. Theory #3: Do everything in threes. THE RULE OF THREE In art and design, three conveys balance and harmony.
• 13. Theory #3: Do everything in threes. THE RULE OF THREE In speech and writing, a group of three feels complete. “Friends, Romans, Countrymen…” “Government by the people, of the people, and for the people…” “I came, I saw, I conquered…” “The Good, The Bad, and The Ugly” “Life, liberty, and the pursuit of happiness…”
• 14. Theory #3: Do everything in threes. THE RULE OF THREE A 3-part argument is a persuasive argument. THESIS: All cats die. ANTITHESIS: Aristotle is dead. SYNTHESIS: Therefore, Aristotle was a cat.
• 15. Theory #4: Keep it simple, but not too simple. OCKHAM’S RAZOR Forget “KISS” (Keep It Simple, Stupid). Ockham’s Razor sounds cooler and works better. quot;Pluralitas non est ponenda sine necessitatequot;
• 16. Theory #4: Keep it simple, but not too simple. OCKHAM’S RAZOR Make everything as simple as possible, but no simpler. In other words, eliminate the unnecessary but keep the necessary. Don’t let your razor slice too thin, or things get complicated again.
• 17. Theory #4: Keep it simple, but not too simple. OCKHAM’S RAZOR Make everything as simple as possible, but no simpler. In other words, eliminate the unnecessary but keep the necessary. Don’t let your razor slice too thin, or things get complicated again.
• 18. Theory #4: Keep it simple, but not too simple. OCKHAM’S RAZOR Examples of things that are just simple enough.
• 19. Theory #4: Keep it simple, but not too simple. OCKHAM’S RAZOR Examples of things that are so simple they’re complicated.
• 20. Theory #5: Coping with information overload ANDERSON’S LAW: 90% OF EVERYTHING IS CRAP. So focus like hell on the other 10%.