Emergence In Business Kevin Tate StepChange [email_address]

Me != Scientist Photo from Cleverdomain.org

Complexity Theory in 30 seconds or less Geometry Chaos Theory Photos from IMDB, Wikipedia With the right equations and enough time, we can describe anything! Never mind – if that butterfly flaps his wings, we’ll all be eaten by dinosaurs.

Complexity Theory Mold of an ant colony! Photos from IMDB, Wikipedia Hmm…in some types of complex environments , structures, behaviors and properties seem to emerge , even though there’s no blueprint, for individual agents to follow

Emergence in Nature Photos from Wikipedia Individual agents self-organizing in an environment to form complex behaviors . Shape of a Hurricane Termite Mounds

Emergence in Society Photos from Wikipedia, vanenschot.com Individual agents self-organizing in an environment to form complex behaviors .

Emergence in Communities Pictures from seekingalpha.com, prblog.com Agents = People Environments = Markets Social Networks Games Workplaces Emergent Behaviors = Working Together Buying Things Contributing Emergent Properties = Fun Popular Successful Productive

An Emergent View of Enterprise Productivity: Collaboration Personal Productivity (1990) Document Creation Group Productivity (2000) Linear Workflow Social Productivity (2008) Co-Creation & Collaboration

Personal Productivity (1990)

In companies, new “non-linear” behaviors are emerging … Blogs Wikis IM RSS Forums Docs 1 2 3 4

… and one of the important emergent properties is that of roles (aka Agent Profiles) CONNECTOR SEEKER INFLUENCER EXPERT (Maven) Blogs Wikis IM RSS Forums Docs

… and the most valuable emergent outcome is High Productivity Faster Product Development More Efficient Operations Better Customer Service What will be the equivalent of “Six Sigma” for emergent enterprise Productivity Systems?

Faster Product Development

More Efficient Operations

Better Customer Service

An Emergent View of Consumer Markets

Emergent Market Adoption Models: Virality

Emergent success requires a different approach to Market Engagement Acquisition Conversion Retention 1 2 3 THEN NOW Product Iteration Market Dialogue Customer Evangelism Viral Growth

Acquisition

Conversion

Retention

… hence the rise of the Online Beta to kick-start viral market success… >200 Betas launched per month in ’07 ! Product Managers Development Teams Marketing Teams Tech Support New Markets Target Customers Early Adopters Evangelists

… and new approaches to designing games and communities… Online gamers are a another type of self-organizing agents Emergent properties of game environments: Fun Challenging Cooperative Competitive

Online gamers are a another type of self-organizing agents

Emergent properties of game environments:

Fun

Challenging

Cooperative

Competitive

… and new marketing systems built specifically for viral adoption…

… and the largest environment for self-organizing , online agents (so far) 225K new users/day, doubling every 6 months Over 50% of users return every day ~60 billion pgviews/day (#6 most-visited site) FB Photos more popular than other all photo sites combined FB Events is roughly 3x as popular as Evite Stats from “Graphing Social Media” conference and O’Reilly

225K new users/day, doubling every 6 months

Over 50% of users return every day

~60 billion pgviews/day (#6 most-visited site)

FB Photos more popular than other all photo sites combined

FB Events is roughly 3x as popular as Evite

So that’s Emergence… Individual agents self-organizing in an environment to form complex behaviors .

And if you’re interested in learning more… [email_address]