The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture, and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. Creating a good design doesn’t automatically mean creating a good experience.
Whitney is an independent user experience designer and consults with startups and major organizations. Clients include SeamlessWeb, Boxee, House Party, US Holocaust Memorial Museum, and Scientific American. She is also a strategic partner with Happy Cog and an advisor to RedStamp. She writes about improving the human experience at Pleasure and Pain.