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On March 23, 2011, an organization called Spiral Moon Media uploaded a video called "Share the Air" to YouTube. We saw the video, knew it would go viral, and bought the website mentioned in the video ...

On March 23, 2011, an organization called Spiral Moon Media uploaded a video called "Share the Air" to YouTube. We saw the video, knew it would go viral, and bought the website mentioned in the video (http://sharetheair108.com) and put up a landing page. This is the story of watching a video go viral on YouTube within a specific niche (in this case "startup people") and the numbers associated with it (the website received over 300K uniques in a few days and collected over 10,000 email addresses). The video was an elaborate hoax which we unknowingly participated in.
Amanda Peyton is the founder of MessageParty, a new mobile blogging service based in Brooklyn, NY. She is an MIT Sloan graduate and a Y Combinator alumni.
@amandapey
www.messageparty.com