One of my school individual project to rebrand a non profit organisation from A-Z, as well as produce some design elements for the organisation.

1. ENCOMPASS

2. Encompass: Table of Contents
Ignatius Rio/ inuswant@deakin.edu.au
ENCOMPASS:
VISUAL GUIDE
TABLE OF CONTENTS
Part 1: Who We Are
Introduction 04
Voices 05
Value 06
Areas of Focus 07
Part 2: Elements and Guidelines
Elements Overview 09
Logo 10
Typography 12
Photography 13
Color Palette 15
Secondary Elements 16
Brand Application 17
Website 18
Part 3: Creator Information
Creator Information 21
Encompass Visual Guide / Page 02

3. 1.
WHO
WE ARE

4. Encompass: Who We Are
Ignatius Rio/ inuswant@deakin.edu.au
INTRODUCTION
ENCOMPASS: A NEW VISUAL IDENTITY SYSTEM
Encompass Community Services was established in 1985.
Our organisation offers a range of programs
and services for people with disability.
To harness its support for people with disability,
Encompass must present itself as a unfied cause
with shared values and common voice.
THIS IS A RULE BOOK TO GUIDE YOU, NOT LIMIT YOU
This document is intended as a guide,
however not all circumstances can be considered,
so as a result, common sense is required
and should be used where appropriate.
If it feels right for Encompass, it most likely is!
Encompass Visual Guide / Page 04

5. Encompass: Who We Are
Ignatius Rio/ inuswant@deakin.edu.au
VOICES
EQUALITY
A high quality services for all customers.
TOP OF MIND
Another ‘000’ for anyone who needs help.
WARM
Bring the sense of belonging to our customers.
DIRECTION
In the front row to support anyone to achieve bright future.
Encompass Visual Guide / Page 05

6. Encompass: Who We Are
Ignatius Rio/ inuswant@deakin.edu.au
VALUE
ENCOMPASS: A NEW SYSTEM OF VALUE
Encompass does not define community members
by their circumstances. With the most experienced,
professional and determined staff, we ensure
that all members of the community are educated
and trained to achieve their full potential.
Encompass Visual Guide / Page 06

7. Encompass: Who We Are
Ignatius Rio/ inuswant@deakin.edu.au
AREAS OF FOCUS
EMPLOYMENT SERVICES
Encompass provide services for
people with disability looking for work
RESPITE SERVICES
Encompass offers people with disabilities
the opportunity to travel as part of group
visiting towns in regional Victoria.
COLLEGE OF EDUCATION AND TRAINING
Encompass provide training programs designed to be
addapted to individuals’ learning needs and expectation.
OPTIONS AND CONNECTIONS SERVICES
Encompass provide life skills programs for young prople
who have a disability and for those experiencing learning
and social difficulties.
Encompass Visual Guide / Page 07

8. 2.
ELEMENTS
GUIDELINES

9. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
ELEMENTS OVERVIEW
NOTE - The identity system is flexible and robust enough to work across a full range
of applications. It’s made up of 4 elements. Each element plays an important role in
bringing the brand to life and communicating our voices and commitment to support
anyone to achieve bright future.
Logo
EN
COMPASS
EN
COMPASS
Color
AaBbCc
Din Pro Regular
1234567890!@#$%^&
Din Pro Bold
1234567890!@#$%^&
Typography
Photography
Encompass Visual Guide / Page 09

10. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
LOGO
ACCEPTABLE LOGO VERSION
Bellow are the only acceptable version of our
logo. Each version has specific purpose and
should not be used in ways other than listed.
Full-color CMYK/RGB
The full-color version of the logo is the preffered versions and, whenerver possible,
should be used on all branded materials.
Note - This version of the logo may only appear on a white or grey background.
Knockout (white)
The knockout version is for use on a dark
background or photograph.
Note - You must ensure that the background
is dark enough to provide enough contrasr for
clarity.
Black
When applying the logo in one-color applications, such as faxes, newspaper ads or premium items, use the black version on white
background or light colored background.
Note - The black logo must always be solid
black, not grayscale.
Minimum Size
EN
COMPASS
Pantone
PMS 485
Web
EN
COMPASS
PMS 425
C:0 M:95 Y:100 K:0 C:0 M:0 Y:0 K:70
35mm
Spacing
EN
0.5x
COMPASS
x
0.25x
Knockout Version
EN
COMPASS
Black Version
EN
COMPASS
Encompass Visual Guide / Page 10

11. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
LOGO: DON’TS
UNACCEPTABLE LOGO VERSION
01.
01. Distort the Encompass logo
02. Crop the Encompass logo
03. Rotate the Encompass logo
04. Change the color of Encompass logo.
05. Use a colored background over the logo.
06. Change the position of the logo.
02.
EN
COMPASS
04.
03.
05.
EN
COMPASS
EN
COM
P
EN
COMPASS
ASS
06.
EN
COMPASS
EN COMPASS
Encompass Visual Guide / Page 11

12. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
TYPOGRAPHY
THE PRIMARY TYPEFACE OF THE
ENCOMPASS - is DIN Pro. DIN Pro is clear,
clean, and an extremely legible font. It gives
weight to messaging and in context of the entire identity system, it offsets the playfulness
of the other visual elements. Its construction
flows seamlessly with the identity system.
With its semi- condensed proportions, it’s a
flexible font when it comes to flowing text into
layouts. Primarily, DIN Pro Bold and Regular
weights should be used most commonly. DIN
Pro Black, Medium and Light can be used
secondarily, as needed.
THE SECONDARY AND WEB TYPEFACE OF
THE ENCOMPASS - is Helvetica Neue. Helvetica Neue is to be used sparingly - only in
the exceptional circumstance where din pro is
not available and expensive (print).
Din Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Din Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Helvetica Neue Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Helvetica Neue Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Encompass Visual Guide / Page 12

13. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
PHOTOGRAPHY
MORE ALIKE THAN DIFFERENT
We want to potray people with disability can do
anything like normal people in common.
KEEP IT REAL
We want to form a relatable bond with the rest
of the world. To do this, we need to ensure that
the people and the scenes we feature feel real. If
the scene feels staged, or the expressions of the
people feels acted, it’s not right for Encompass.
MORE ALIKE THAN DIFFERENT
Source: http://www.encompass-cs.org.au/index.cfm
KEEP IT REAL
SHARE RELEVANT STORIES
Every photo tells a story. Our main story is
‘people with disability can be anything they want’,
so we should be sure to show scenes where our
services are helping people with disability to be a
hero.
Source: http://www.oddee.com/item_97470.aspx
SHARE RELEVANT STORIES
Source: http://static.guim.co.uk/sys-images/Guardian/
Encompass Visual Guide / Page 13

14. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
PHOTOGRAPHY: DON’TS
UNACCEPTABLE LOGO VERSION
01.
02.
01. Use imagery that feels pessimistic.
02. Use images that feel staged or stock.
03. Use images that use textural filters.
04. Use images that use filters or obvious editing.
Source: http://www.2space.net/news/article/372669-1312373402/
03.
Source: http://www.patriotledger.com/lifestyle/50_plus/
x1664571560/WEB-EXTRAS-Who-is-eligible-for-elderly-disabled
04.
Source: http://www.unilever.com/
Source: http://www.desmeem.com/diary/?p=817
Encompass Visual Guide / Page 14

15. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
COLOR PALLETE
NOTE - The identity system is flexible and robust enough to work across a full range
of applications. It’s made up of 4 elements. Each element plays an important role in
bringing the brand to life and communicating our voices and commitment to support
anyone to achieve bright future.
Primary
PMS 485
C: 0 M: 95 Y: 100 K:0
PMS 425
C:0 M:0 Y:0 K:70
Secondary
PMS 109
C: 0 M: 9 Y: 100 K:0
PMS 144
C: 0 M: 51 Y: 100 K:0
PMS 13-1006
C: 9 M: 11 Y: 20 K:0
Encompass Visual Guide / Page 15

16. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
SECONDARY PATTERNS
FOUR - different icons which represent every
major service from Encompass.
#EMPLOYMENT
#RESPITE
#EDUCATION
& TRAINING
#OPTIONS &
CONNECTIONS
Encompass Visual Guide / Page 16

17. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
BRAND APPLICATION
STATIONERY
Some examples of visual branding on Encompass
stationaries.
Envelope
Letter Head
With Compliments
Name Card
Encompass Visual Guide / Page 17

18. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
WEBSITE
THE APPROACH OF THE ENCOMPASS’ WEBSITE
- is easy and simple interface. The Encompass’
website contains of three major elements, which
are header, content menu, and footer navigator.
The easy interface will be found on static header
and footer navigator, and the content menu will
change when the user scroll it down or up.
Template of Static Header & Footer
Examples of Menu Content
EN
COMPASS
EN
COMPASS
[MEN
U C
CALL NOW: 03-5222-3377
#ENCOMPASS
NT]
ONTE
EN
COMPASS
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
CALL NOW: 03-5222-3377
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
CALL NOW: 03-5222-3377
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
#EMPLOYMENT
#RESPITE
#EDUCATION
& TRAINING
EN
COMPASS
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
#OPTIONS &
CONNECTIONS
CALL NOW: 03-5222-3377
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
03-5222-3377
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
Encompass Visual Guide / Page 18

19. Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
WEBSITE
THE ENCOMPASS’ WEBSITE AT GLANCEwhich contains of three major pages, such
as home screen (page 01), services section
(page 02), and contact information (page 03).
Page 01
Page 02
EN
COMPASS
#ENCOMPASS
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
EN
COMPASS
CALL NOW: 03-5222-3377
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
#EMPLOYMENT
#RESPITE
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
#EDUCATION
& TRAINING
CALL NOW: 03-5222-3377
#OPTIONS &
CONNECTIONS
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
Page 03
EN
COMPASS
CALL NOW: 03-5222-3377
03-5222-3377
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
Encompass Visual Guide / Page 19

20. 3.
CREATOR
INFORMATION

21. Encompass: Creator Information
Ignatius Rio/ inuswant@deakin.edu.au
CREATOR INFORMATION
THE ENCOMPASS VISUAL GUIDE DESIGNED BY,
IGNATIUS RIO
212327682/ DEAKIN UNIVERSITY 2013
3 STATESMAN AVENUE, BURWOOD EAST, 3151, VIC, AUSTRALIA
+61450708717/ inuswant@deakin.edu.au
Encompass Visual Guide / Page 21