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Nurturing The Start Up Company

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  • 1. The Role of the Incubator in Nurturing Viable Start-up Companies Is there a way to do it right? Dr. Dan Gelvan 14.9.2007
  • 2. Novelty
  • 3. Real Goal of the Company?
    • Commercialize scientific discoveries?
    • A terrific technological development?
    • An impressive solution to an annoying medical problem?
    • Bring new products to the world?
    • Sell products?
    • Make money?
  • 4. The Answer is:
  • 5. Growing Companies
    • Do we really need to nurture the young start-up company?
  • 6. The Top-Down Approach
  • 7. The Structured Approach
  • 8. Basic Life of a Company Idea R&D Prototype Product Regulatory Approval Market
  • 9.
    • R.I.P.
  • 10. The Structured Approach
    • For your product to make money somebody must:
    • Like it
    • Want it
    • Be allowed to buy it
    • Be able to pay for it
    - good product - good marketing - reimbursement - regulatory approval
  • 11. Getting the Product Right
  • 12. Getting the Product Right
  • 13. Oops! The Market You are here
  • 14. Nurturing
    • How do we nurture the young start-up?
      • It is a real company
        • Typically, it has
          • No experience
          • No corporate identity
          • No corporate culture
        • Needs
          • Basic support
          • Positioning
          • KIS
          • Perspective and strategy
  • 15. Knowledge Intensive Services
    • Incubator level:
        • Deal flow
        • Due Diligence
        • Project evaluation
        • Positioning
        • Strategy
    • Company level
        • Management
        • Intellectual property
        • Business development
        • Product strategy
        • Regulatory issues
        • Reimbursement
        • Presentations
        • Partnering
        • Investments
        • Exits
    If you ain’t got it – buy it
  • 16. The Incubator and the TTO
    • Many models of cooperation
        • Passive
        • Active interaction
        • Hyperactive
    • Create a win-win situation
    • Educate the researcher
    • Attitude and role of the academic institution
  • 17.
    • Motivation!
  • 18. The Incubator as a Private Investor
    • Public vs. private?
    • Or nothing at all?
    • Is it good or bad?
    • Does it provide more motivation for the incubator?
  • 19. The Maturing Company
    • Changing needs:
        • Investors
        • Market issues
        • Advisory boards
        • Regulatory issues
        • Reimbursement
        • Clinical trials
        • Commercial connections
        • Exit
    • Increasing the odds!
  • 20. רשע מה הוא אומר ?
    • מה העבודה הזאת לכם ?
    Let’s just sell the company and hit the beaches…
  • 21. תם מה הוא אומר ?
    • How do we pass the regulatory hurdle??
  • 22. Building a Regulatory Bridge Sales Product Clinical studies Money Regulatory
  • 23. חכם מה הוא אומר ?
    • How do we create a strong market position??
  • 24. Bridging the Chasm Sales Money Product Clinical studies Money Sales Money Regulatory Marketing! Reimbursement Sales
  • 25. וזה שאינו יודע לשאול ?
    • את פתח לו ... ואמור לו
    • Go find yourself a good strategic consultant and then find a fine reimbursement specialist
  • 26. The Regulatory Expert The Company Product Expertise Reimbursement Advisor Process Expertise Product information Reimbursement advice Company Reimbursement Anchor
  • 27. Thank you! 
  • 28. Contact Information
    • Dr. Dan Gelvan
    • Managing Director
    • Medical Dimensions Ltd.
    • Mobile: +972 54 4900 118
    • E-mail: [email_address]