Twitter for Business: A High Level
Today it is no longer enough for businesses to have just a website as their primary means
of an online presence.
As a minimum, you also need Twitter.. but ideally a Facebook Page as well, is becoming
So many businesses are integrating Twitter as an additional marketing channel for their
product, as a way to better communicate with customers, as well as for reputation and
I’m hearing you say,
“This sounds all well and good.. I’ve got my Twitter account, but how do I integrate this
into my business? What is the next step?“
I have decided to create a high-level overview of the key components and main steps
involved in getting Twitter integrated into your business.. basically an end-to-end
This is by no means a definitive list and components don’t necessarily have to be
implemented in this exact order.
If you understand most of these components then you will easily be able to integrate
Twitter into your business.
Twitter for Business: A High Level Overview
Create Twitter account
upload company avatar
add company Bio
add company URL
know how to follow people
know how to see who people are following
know how to see people’s followers
finding people to follow – in your niche / with similar interests
know how to unfollow people
know how to tweet
know that tweets must be 140 characters or less
know how to retweet
know how to direct message (DM)
know how to favourite tweets
know how to use URL shortening services – bit.ly, su.pr, etc when tweeting out links
know how to engage in the conversation
know how to add value to the conversation
understand the benefits of keeping tweets ~120 characters (to allow for retweets to
include your Twitter handle)
know how to filter searches and categorize using hashtags
know how to create groups
know how to search for information on Twitter
understanding advanced search
know how to save searches
know how to recognize and report spam to Twitter
know how to block people and bots
know how to create lists
know how to subscribe to other people’s lists
know where to find lists to follow – listorious.com
know how to build followers
establishing your presence
building your reputation and niche expertise
promoting your business
begin driving traffic to your website
“as seen on Twitter” promotions and deals
know how to monitor your competition
follow who your competition is following
know who is following your competition
know what your competition are saying and promoting
engage/collaborate with your competition
manage Twitter better by using a Twitter client – Cotweet, Hootsuite
go mobile and install a Twitter app on your mobile phone
add Follow Us on Twitter button
add your Twitter account to your business card, email signature, presentation
add your Twitter account to other social networking sites, Facebook, LinkedIn, YouTube
embed your Twitter stream into your website
know how to use other Twitter tools
know how to setup Twitter alerts via email
Automated Twitter tools
know how to share photos on Twitter
know how to share files on Twitter
know how to stream live video on Twitter
understand API limits
start using Twitter metrics and statistics
Twitter cheat sheet
know how to setup multiple Twitter accounts
know how to setup autofollow and auto-unfollow
understand how to go beyond the 2000 follower ‘limit‘
All the steps listed above may seem quite daunting at first, but after getting your hands
dirty by playing around with Twitter for a little while.. they will all become second nature.
This high-level overview will point you in the right direction in getting Twitter integrated
into your business. If I have missed out any key components please let me know.
I have had personal experience with implementing all of these components into my own
blog, and am confident they can easily be transferred to your own business and own
Before long you too will become a Twitter power user!
The Social Media Guide
The Social Media Guide provides helpful advice and tips on connecting you to others,
through the use of social media and social networks.
The Social Media Guide is an authoritative source on current and emerging social media
tools and platforms.
The current explosion in social media technologies has made it easier than ever to
connect with friends, groups, customers and networks with similar interests, from all
around the world.
Businesses can benefit greatly by using social media to market their product, strengthen
brand recognition and attract new customers.
My aim is to show you how social media can be used, to connect with more people
faster, by providing clear and simple solutions.
The Social Media Guide will show you how to extend your reach deeper into the social
web, and connect with more people.
This material may be shared with everyone, not sold for profit and not modified in any