Design Basic (CARP)

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This design basic material shows what are Contrast, Alignment, Repetition, and Proximity, which are the very basic of design.

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Design Basic (CARP)

  1. 1. Intro to Design Concepts for Message Design
  2. 2. The Four Principles <ul><li>Contrast </li></ul><ul><li>Alignment </li></ul><ul><li>Repetition </li></ul><ul><li>Proximity </li></ul>
  3. 3. Contrast <ul><li>Draws the eye </li></ul><ul><li>Must be significant </li></ul><ul><li>Color, shape, size </li></ul>
  4. 4. Contrast
  5. 5. Alignment <ul><li>Left or Right is stronger than Center </li></ul><ul><li>The eye draws the line </li></ul><ul><li>Align to a strong element on the page </li></ul>
  6. 6. Alignment
  7. 7. Repetition <ul><li>Creates rhythm </li></ul><ul><li>Provides continuity within longer works </li></ul><ul><li>Balances contrast </li></ul>
  8. 8. Repetition
  9. 9. Proximity <ul><li>Group items that relate </li></ul><ul><li>DON’T group items that DON’T </li></ul><ul><li>White space pushes elements apart </li></ul>
  10. 10. Proximity
  11. 11. Putting it all together C.A.R.P.

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