Design Basic (CARP)
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Design Basic (CARP)

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This design basic material shows what are Contrast, Alignment, Repetition, and Proximity, which are the very basic of design.

This design basic material shows what are Contrast, Alignment, Repetition, and Proximity, which are the very basic of design.

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Design Basic (CARP) Design Basic (CARP) Presentation Transcript

  • Intro to Design Concepts for Message Design
  • The Four Principles
    • Contrast
    • Alignment
    • Repetition
    • Proximity
  • Contrast
    • Draws the eye
    • Must be significant
    • Color, shape, size
  • Contrast
  • Alignment
    • Left or Right is stronger than Center
    • The eye draws the line
    • Align to a strong element on the page
  • Alignment
  • Repetition
    • Creates rhythm
    • Provides continuity within longer works
    • Balances contrast
  • Repetition
  • Proximity
    • Group items that relate
    • DON’T group items that DON’T
    • White space pushes elements apart
  • Proximity
  • Putting it all together C.A.R.P.