1. Create a Page for your Business on
Do you own a business? Are you a member of a club or team?
Why not gain further exposure for your brand by creating a presence that looks and
behaves like user profiles to connect and engage with your customers and amplify your
voice to their friends.
A public figure, business, or brand can create a Facebook Page to share information,
interact with their fans, and create a highly engaging presence on Facebook. You can
easily manage your Facebook Page through your personal account.
More than 3 million users become fans of Facebook Pages every day.
 Create a Facebook Page – a Facebook Page is a public profile that enables you to
share your business and products with Facebook users
 Start the Conversation – when your fans interact with your Facebook Page,
stories linking to your Page can go to their friends via News Feed. As these friends
interact with your Page, News Feed keeps driving word-of-mouth to a wider circle
 Drive Customer Awareness – spread the word even further with Facebook Ads.
You choose your graphic, text, and target audience.
3. Create a Page
Go to Facebook and click on the Click Here link to create a new page,
Now select the Category, enter the Name, authorise and sign.. then click on <Create
The name you give your Page is permanent, so make sure it’s the one your fans and
customers will recognise.
4. Either sign into Facebook with your existing account or create a new account as
Add a Photo
5. You’ll be able to upload an unlimited number of photos. The most important is the profile
picture that Facebook users will see (as a thumbnail) in News Feed when their friends
interact with you.
Click on Change Picture to add a new picture to your new page,
Write something about your page,
Like user profiles, Pages have multiple tabs.
By default, your Page has a Wall tab for you and your fans to share content, an Info tab
for you to share business information, a Discussions tab for discussions and a Boxes tab
for application modules.
The more rich content you add, the more ways users can interact with it and spread that
connection to their friends.
The choices are yours and all these features are free and unlimited.
Click on the Info tab then fill out all the relevant info then click <Save Changes>,
Optimise your Page’s performance by clicking the Edit Page link and setting a variety of
8. Under the Settings section click on the Edit icon the fill out your preferences accordingly..
then click on <Save Changes>,
9. Under the Wall Settings section click on the Edit icon the fill out your preferences
Continue configuring the settings for the rest of the options on this page.. filling out your
I have compiled a guide on how to import your blog to your Facebook profile using the
NetworkedBlogs application. This application will also pull updates from your blog or
website into your Facebook Pages.
As mine is already setup this is what my Pages wall looks like,
Facebook Ads can link to your Page, reach your exact target audience, and increase your
fan base. Since Facebook can automatically enhance your ads with stories about these
fans engaging with your Page, advertising your Page can generate a virtuous cycle of
consumer engagement over time.
Click on Promote Page with an Ad,
11. Fill out the advertise form as appropriate.. choosing which method of payment, etc
Then click on Publish this page to share your Page with the world. This public profile has
the power to let your customers engage their friends on your behalf.
Your Page is now setup and your business/brand is now visible to Facebook’s 200+ million
13. The Social Media Guide
The Social Media Guide provides helpful advice and tips on connecting you to others,
through the use of social media and social networks.
The Social Media Guide is an authoritative source on current and emerging social media
tools and platforms.
The current explosion in social media technologies has made it easier than ever to
connect with friends, groups, customers and networks with similar interests, from all
around the world.
Businesses can benefit greatly by using social media to market their product, strengthen
brand recognition and attract new customers.
My aim is to show you how social media can be used, to connect with more people
faster, by providing clear and simple solutions.
The Social Media Guide will show you how to extend your reach deeper into the social
web, and connect with more people.
This material may be shared with everyone, not sold for profit and not modified in any