2022 FIFA Worldcup KOREA


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2022 FIFA Worldcup KOREA

  1. 1. 2022 FIFA World Cup™Bid Evaluation Report:Korea Republic
  2. 2. Korea Republic | Detailed Evaluation Report 1 Table ofcontents1. Letter from the chairman .................................................................22. Scope and key dates .........................................................................33. Executive summary ...........................................................................44. Bid Evaluation Report .......................................................................64.1 Bidding Country and Host Cities 64.2 Hosting concept 84.3 Football development 84.4 Sustainable social and human development 94.5 Environmental protection 94.6 Stadiums 104.7 Venue-specific team hotels and venue-specific training sites 134.8 Team base camp hotels and team base camp training sites 144.9 Accommodation 154.10 FIFA headquarters 174.11 Transport 174.12 Information technology and communication network 204.13 Safety and security 214.14 Health and medical services 224.15 Competition-related events 224.16 Media facilities, communications and public relations 234.17 Media and marketing rights 244.18 Finance and insurance 254.19 Ticketing 264.20 Legal and Government Guarantees 26 Annexe 1 National transport network ......................................... 28 Annexe 2 Host City transport networks ...................................... 29 Annexe 3 Overview of legal evaluation ...................................... 32 Annexe 4 Operational risk ............................................................ 33Please note that all data in this report is based on the Bid Book submitted on 14 May 2010and the further clarifications received from the Bidder by 30 September 2010.If there are any discrepancies in the interpretation of the English, French, Spanish or Germantext of this report, the English text is authoritative.
  3. 3. 2 Korea Republic | Detailed Evaluation Report 1. Letter fromthe chairmanDear President, especially their determination to fulfil all of ourDear Executive Committee members, requirements. I would also like to express my gratitude to all the members of the EvaluationThe FIFA Evaluation Group for the 2018 and Group for their dedication, energy, expertise2022 FIFA World Cup™ bids is pleased to and friendship during the time that we havepresent its evaluation of Korea Republic’s bid spent together over the past six months. Theseto host the 2022 FIFA World Cup™. In all, words of thanks also extend to the FIFA staffnine bids, including two joint bids, have been members who have played a major part insubmitted. Please find in the following pages bringing this project to a successful conclusion.the evaluation of Korea Republic’s bid, togetherwith an explanation of the fact-finding process. We feel we have accomplished our work in the spirit of integrity, objectiveness andFIFA’s bidding process is based on the principles transparency.of transparency and equality, and the Biddersreceived rules as well as guidance from FIFAin order to ensure comprehensive and specificdocumentation of their candidature.We greatly appreciated the warm welcomeand the cooperation we received from the Bid Harold Mayne-NichollsCommittees and the people in each of the Chairman of the FIFA Evaluation Group for the11 countries during the bidding process, and 2018 and 2022 FIFA World Cup™ bids
  4. 4. Korea Republic | Detailed Evaluation Report 3 2. Scope andkey datesAs part of the bidding process, FIFA requested Key dates of the bidding processeach Bidder to provide Bidding Documents 16 March 2009 Registration of the KFA’scontaining information on infrastructure, bid for the 2022 FIFAlegal conditions and operational and legacy World Cup™concepts for the organisation of a FIFA WorldCup™. This Bid Evaluation Report evaluates 18 September 2009 Establishment of Bidthe information provided in the Bidding CommitteeDocuments, indicates the extent to which therequirements have been fulfilled, and identifies 11 December 2009 Signature of the Biddingpotential gaps and risks in respect of FIFA’s Agreementrequirements for hosting a FIFA World Cup™. 14 May 2010 Submission of theThe report is based on an unbiased assessment, Bidding Documents totaking into account FIFA’s experience of FIFAhosting and staging previous editions of theFIFA World Cup™, the information, proposals 22-25 July 2010 FIFA inspection visit toand statements provided by the Bidder and Korea Republicthe information gathered during the on-siteinspection tour by means of sample assessment 2 December 2010 Appointment by the FIFAof the venues and facilities. Executive Committee of the host countries of theNine Bidders have been evaluated based on 2018 FIFA World Cup™the Bidding Documents submitted and the and the 2022 FIFA Worldinspection visits, which were undertaken with Cup™the aim of clarifying and verifying specific areasof infrastructure.
  5. 5. 4 Korea Republic | Detailed Evaluation Report 3.Executive summaryThe Korea Republic bid’s hosting concept and the FIFA Confederations Cup 2001, andpresents the idea of holding some matches of having hosted the FIFA U-17 World Cup 2007.the 2022 FIFA World Cup™ in Korea Korea Republic will also host the 2014 AsianDPR. The bid is supported by the national Games, which will give it further experienceand local football authorities, the local city of organising large-scale, international sportsgovernments (by virtue of duly executed Host events.City Agreements), the stadium authorities (byvirtue of duly executed Stadium Agreements) The Bidder has contracted the required numberand the national government (by virtue of duly of venue-specific training sites (VSTS) and theexecuted Government Guarantees). required number of venue-specific team hotels (VSTH). It has contracted the required numberThe bid proposes 12 Host Cities and of team base camp (TBC) training sites but has14 stadiums, thus exceeding FIFA’s minimum not contracted the required number of TBCrequirement. Of the 14 stadiums proposed, hotels. Upgrades to many training sites may be13 already exist and would be renovated, and required to ensure FIFA World Cup™ standards.one would be built for the 2014 Asian Games.A stadium construction and renovation budget In terms of accommodation, 87,000 roomsof USD 877 million has been projected. Ten have already been contracted, thus exceedingstadiums fulfilled FIFA’s previous requirements, FIFA’s minimum requirement of 60,000.as confirmed by their use for the 2002 FIFA However, the majority of FIFA’s constituentWorld Cup™. However, if Korea Republic is target groups would be accommodated in twoawarded the hosting rights for the 2022 FIFA or three-star quality standard rooms. The BidderWorld Cup™, specific attention would have to has submitted a suitable proposal for the FIFAbe given to the fulfilment of future FIFA World headquarters.Cup™ space and quality requirements. Korea Republic has plans to enhance itsIn terms of football development, Korea well-developed transport infrastructure. TheRepublic plans to concentrate mainly on proposed traffic-reduction measures arenational development and specific activities essential to increase capacity and facilitatein Asia. Korea Republic football is respected event transport operations during peak times.worldwide and its teams have recorded varioussuccesses at club and international level. The country has a strong information andThe country also has experience in hosting communications technology (ICT) infrastructure,international football events in the last 20 years, and it appears as though FIFA’s requirementshaving co-hosted the 2002 FIFA World Cup™ would be met.
  6. 6. Korea Republic | Detailed Evaluation Report 5International standards for major event safety in TV income from Europe. The income fromand security and for health and medical services Asia/Oceania would need to be increasedare likely to be met. substantially to offset the likelihood of loss of revenue in Europe.The Bidder has submitted its concepts forsustainable social and human development and The Bidder has submitted an expenditureenvironmental protection initiatives. budget of USD 496.6 million (current) for a FIFA Confederations Cup and FIFA WorldThe Bidder has also submitted its proposals for Cup™ in 2021 and 2022. The budget hasthe competition-related event venues, although been submitted in the format required withthese require some adjustments. limited supporting information. A projection of approximately 3,000,000 sellable tickets hasMarketing, media and communication matters been made.have also been addressed. The informationprovided in the Bid Book suggests that the If Korea Republic is awarded the hostingmajor event and football sponsorship market rights, FIFAs legal risk appears to be low. Allin Korea Republic is well developed. In terms requirements for contractual documents haveof TV, the current broadcasting law, which been met and the necessary governmentadversely affects the free and unrestricted support has been secured. Furthermore,exploitation of media rights, needs to be the Korean Government has experience insuspended in accordance with the undertakings supporting the hosting and staging of a majorgiven in Government Guarantee No. 6 sports event and has proven its willingness to(Protection and Exploitation of Commercial make material concessions and accommodateRights). Should the FIFA World Cup™ be hosted the concerns of event organisers.in Korea Republic, there is a risk of a reduction
  7. 7. 6 Korea Republic | Detailed Evaluation Report 4. BidEvaluation ReportResponding to the requirements set out by Korea Republic is a presidential republicFIFA in the bid registration, the Korea Football consisting of 16 administrative divisions. ItsAssociation (KFA) established a Bid Committee government is divided into the three branches ofto handle the bidding process. The Bidding executive, judicial and legislative. The executiveDocuments were submitted to the FIFA and legislative branches operate primarily atPresident on 14 May 2010. The inspection national level, while the judicial branch operatesvisit took place from 23 to 25 July 2010, and at both national and local levels.the FIFA inspection team were present in the Local governments are semi-autonomous, andcountry for approximately 73 hours in total. contain executive and legislative bodies of their own. The central government proposesThe visit was well structured and to create working groups at ministerial andcomprehensive information was provided. The operational levels in order to provide fullitinerary included Seoul, Daegu and Ulsan. In support and ensure cooperation between theSeoul, the team visited the Seoul World Cup country’s central and local governments and theStadium, the proposed venue for the final, as Host Cities. The local governments would workwell as the proposed FIFA headquarters hotel closely with the Host Cities on all aspects ofand proposed venues for a FIFA Fan Fest™, the organisation, including securing stadiums andCongress and the Preliminary Draw. In Daegu,it inspected the proposed venue for the FinalDraw. In Ulsan, the team inspected the MunsuFootball Stadium, a proposed venue for group- Name of No. of Language Altitude Time zonestage matches and a quarter-final match; a Host City inhabitantsproposed venue-specific team hotel; as wellas a proposed venue for the International Busan 3,543,000 36m UTC+9Broadcast Centre (IBC). The observations made Cheonan 541,000 47m UTC+9during this inspection visit are included in theBid Evaluation Report that follows. Daegu 2,490,000 110m UTC+9 Daejeon 1,484,000 62m UTC+9 Goyang 939, 000 11m UTC+94.1 Bidding Country and Gwangju 1,434,000 56m UTC+9 Host Cities Korean Incheon 2,711,000 39m UTC+9 Jeju 563,000 70m UTC+9General information on the Bidding Country Jeonju 635,000 13m UTC+9Korea Republic has a population of over Ulsan 1,115,000 47m UTC+950 million. It has a single time zone, UTC+9, Seoul 10,208,000 23m UTC+9and does not observe daylight saving. The Suwon 1,067,000 70m UTC+9country’s official language is Korean. Source: Template 2
  8. 8. Korea Republic | Detailed Evaluation Report 7 accommodation and facilitating access to the Of the 12 candidate Host Cities for the 2022 local transport system. FIFA World Cup™, eight have populations of The economy is export-driven, with production well over a million, and the remaining four each focusing on electronics, automobiles, ships, have more than half a million. Korea Republic machinery, petrochemicals and robotics. One has a strong, centralised political system which of the four highly developed economies known exercises powerful influence and control over as the “Asian tigers”, Korea Republic has local governments. Thus, all aspects of the the fourth-largest economy in Asia and the competition organisation would be coordinated th 15 -largest in the world. In 2009, its GDP per in Seoul but executed locally. capita was approximately USD 28,000 and its Korea Republic tends to have a humid estimated unemployment rate was 3.7%. continental climate and a humid subtropical climate. However, it enjoys a mild, temperate General information on the Host Cities climate with average temperatures of between The 12 candidate Host Cities for the 2022 22°C and 25°C and humidity between 50% FIFA World Cup™ are Seoul, Busan, Daegu, and 75% in June and July. As it is affected by Incheon, Gwangju, Daejeon, Ulsan, Suwon, the East Asian monsoon, Korea Republic Jeju, Jeonju, Goyang and Cheonan. can experience frequent and heavy weekly Average peak Average peakAverage temperature Average temperature humidity humidityin June (°C) in July (°C) in June (%) in July (%)12 p.m. 4 p.m. 6 p.m. 10 p.m. 12 p.m. 4 p.m. 6 p.m. 10 p.m. 23.1 22.7 21.6 19.7 25.6 25.5 24.7 23.2 79.8 86.7 24.5 25.8 24.6 20.4 26.7 27.7 26.8 23.2 75.0 82.2 25.8 27.3 26.2 22.6 27.9 28.8 27.9 25.4 64.9 75.2 25.0 26.4 25.4 21.8 26.7 27.5 26.9 24.3 70.3 81.4 25.4 26.3 24.8 20.3 26.9 27.8 26.8 23.5 71.0 76.0 25.3 26.5 25.1 21.8 27.4 28.2 27.2 24.8 72.2 81.4 23.8 24.1 22.9 20.1 25.8 26.3 25.3 23.3 78.7 86.1 23.7 23.6 22.9 21.6 27.5 27.4 26.7 25.5 80.2 86.4 26.0 27.0 25.4 21.7 28.1 28.8 27.7 24.9 73.4 81.4 24.9 24.6 23.4 20.7 27.2 27.3 26.3 24.0 74.7 80.8 24.8 25.9 24.9 21.7 26.4 27.3 26.7 24.4 69.3 79.0 24.8 25.7 24.4 21.2 26.7 27.6 26.7 24.2 72.7 82.0
  9. 9. 8 Korea Republic | Detailed Evaluation Reportprecipitation during the short rainy season from Cup™, which it co-hosted with Japan, and thethe end of June to August. The southern coast FIFA U-17 World Cup 2007. The 2011 IAAFis subject to occasional late summer typhoons Athletics World Championships will be held inthat bring strong winds and heavy rains. Daegu.Main events 4.3No national holidays, celebrations or majorsporting events which could have an impact on Football developmenttournament operations take place during thetournament period in June and July. Korea Republic has submitted sufficient proposals on how to contribute to football4.2 Hosting concept development, concentrating mainly on national development and specific activities in Asia. Insufficient details are provided on the financial commitment or the processes. The bidKorea Republic has selected 14 stadiums in 12 mentions the following development activities:candidate Host Cities, with Seoul and Incheon a) providing coaches and equipment to lessboth providing two stadiums each. well-developed countries in Asia, SouthIt intends to discuss with FIFA the possibility America and Africa;of holding some of the matches of the 2022 b) increasing the number of pitches inFIFA World Cup™ in Korea DPR. This desire Korea Republic to meet the government’sto resolve the conflict between the two sides objectives for developing women’s footballand advance peace coincides with FIFA’s core and improving the health of the elderly;objectives of promoting peace and harmony c) establishing a weekend league thataround the world. All of the candidate Host promotes children’s educational needs;Cities already have stadiums and facilities which d) setting up youth camps for culturalsatisfy FIFA’s standards, however there are plans exchange;to expand and remodel all of the stadiums. e) improving social integration in KoreaKorea Republic has considerable experience in Republic;hosting large international events, including f) creating an exchange project that wouldthe 1988 Summer Olympic Games, the 1986 bring together youth players from differentand 2002 Asian Games (the 2014 edition is also cultures;scheduled to take place in Incheon) as well as g) implementing a “22 centres for 2022”FIFA competitions such as the 2002 FIFA World programme to develop youth football. Football honours (men’s national teams) Competition Honour Year(s) th FIFA World Cup™ 1 x 4 place 2002 8 appearances 1954, 1986, 1990, 1994, 1998, 2002, 2006, 2010 Asian Cup 2 x winners 1956, 1960 3 x runners-up 1972, 1980, 1988 th FIFA U-20 World Cup 1 x 4 place 1983
  10. 10. Korea Republic | Detailed Evaluation Report 9The KFA has been supporting development in government institutions. No concrete and/orselected countries in Asia by providing coaching existing projects are presented.and equipment. Its proposed development In principle, the cultural exchange programmesprogramme and the plans to expand the through football and the 22 Asian Centres fordevelopment activities to South America 2022 programme are well aligned with FIFA’smay be difficult to realise. The international CSR objectives and initiatives.elements of the programme would require The initiatives are varied, ambitious and broad,significant guidance by FIFA. A joint FIFA/MA and they encompass all of Asia. Possible risksdevelopment committee would have to be include the actual implementation, coordination,established to ensure the impact of the bid’s communication and monitoring of theseinternational development proposals. programmes, due among other things to their geographic scope. This could lead to campaigns that have no concrete impact on the ground.4.4 Sustainable social and human development 4.5 Environmental protectionThe information provided broadly describesfour initiatives for sustainable social and humandevelopment to be linked to the FIFA World Korea Republic provides clear and conciseCup™. However, the processes and resources information on all of the requested aspects andrequired to integrate those initiatives are not refers to past environmental projects for majorpresented in detail. sports events such as the 2002 FIFA WorldThe areas of social focus include the Cup™ and the 1988 Summer Olympic Games.establishment of cultural exchange The Bid Book describes Korea Republic’sprogrammes for amateur football teams, environmental policy and how it used theincluding women, youth and disabled persons seven ECORICH standards as an important(“Football in Asia”); the development of benchmark for selecting Host Cities. Inyoung people’s health and social skills through developing the environmental protection22 Asian Centres for 2022; the provision of plan, the LOC would adopt the government’svisual media support through a “TV 2022 for environmental improvement goals, which meet2022” campaign; the distribution of TV sets the recommended international standards forto deprived locations; and support for football developing countries.and society-enhancing activities through an Reconstruction and refurbishment of existingAsian Football Development Fund focusing on stadiums and construction of new stadiumsunderdeveloped Asian countries. would be required to meet specific environmentalThe scope of the activities would be pan- regulations, including the creation of green areasAsian, except in the case of the TV sets, which and the use of environmentally friendly materialswould be distributed globally. Possible partners and internationally certified timber. Moreover,mentioned include global TV manufacturers an appropriate organisational structure withas well as “many Korean companies” willing dedicated responsibilities would be introduced into support the development fund through 2017 to deal with environmental management.their increasing interest in corporate social Other than the stadiums, no FIFA World Cup™responsibility (CSR). There is no mention of venues are included in the current environmentalother possible partners or the involvement of plan. A timeline for the environmental plan,
  11. 11. 10 Korea Republic | Detailed Evaluation Reportaligned with government objectives, is presented. them to monitor their progress from an earlyHowever, there is no information on the stage. However, the general informationresources needed to implement the plan and it provided might not be sufficient to implementis not clear which of the government objectives an environmental programme within allwould be relevant to and influenced by the FIFA organisational areas that matches the globalWorld Cup™. magnitude of the FIFA World Cup™.The fact that government standards, goalsand policies are central to the environmentalplan would encourage the commitmentof all stakeholders, and the performance 4.6 Stadiumsreporting which starts in 2017 would allow Host City: Busan 1 Stadium name: Busan Asiad Stadium Current net/gross capacity (VIP/media/loss of seats): 49,906/53,769 (1,044/1,257/1,562) Expected net/gross capacity: 58,438/64,512 Construction status: Minor renovation Lighting: 3,200 lux Owner/Investors/Investment budget: Busan Metropolitan City/Government, Busan Metropolitan City/USD 30m Current use: Busan I park Matches planned: Semi-final, one round-of-16 match, three group matches Host City: Cheonan 2 Stadium name: Cheonan Stadium Current net/gross capacity (VIP/media/loss of seats): 25,100/26,000 (600/300/0) Expected net/gross capacity: 43,750/45,000 Construction status: Minor renovation Lighting: 2,000 lux Owner/Investors/Investment budget: City of Cheonan/Government, Chungcheongnamdo, Cheonan City/USD 6m Current use: Cheonan FC Matches planned: One round-of-16 match, three group matches Host City: Daegu 3 Stadium name: Daegu Stadium Current net/gross capacity (VIP/media/loss of seats): 63,147/66,422 (1,300/1,975/0) Expected net/gross capacity: 63,147/66,422 Construction status: Minor renovation Lighting: 2,500 lux Owner/Investors/Investment budget: Daegu Metropolitan City/Government, Daegu Metropolitan City/USD 9m Current use: Daegu FC Matches planned: Semi-final, four group matches Host City: Daejeon 4 Stadium name: Daejeon World Cup Stadium Current net/gross capacity (VIP/media/loss of seats): 39,559/41,009 (600/850/0) Expected net/gross capacity: 40,000/41,450 Construction status: Minor renovation Lighting: 2,000 lux Owner/Investors/Investment budget: Daejeon Metropolitan City/Government, Daejeon Metropolitan City/USD 35m Current use: Daejeon Citizen FC Matches planned: Quarter-final, four group matches
  12. 12. Korea Republic | Detailed Evaluation Report 11Host City: Goyang 5Stadium name: Goyang StadiumCurrent net/gross capacity (VIP/media/loss of seats): 40,724/44,795 (256/379/3,436)Expected net/gross capacity: 40,724/44,795Construction status: Minor renovationLighting: 2,000 luxOwner/Investors/Investment budget: Goyang City/Government, Gyeonggido, GoyangCity/USD 13mCurrent use: Goyang Kookmin Bank FCMatches planned: No information providHost City: Gwangju 6Stadium name: Gwangju World Cup StadiumCurrent net/gross capacity (VIP/media/loss of seats): 38,269/40,245 (500/1,406/70)Expected net/gross capacity: 41,902/42,550Construction status: Major renovationLighting: 2,000 luxOwner/Investors/Investment budget: Gwangju Metropolitan City/Government, GwangjuMetropolitan City/USD 58mCurrent use: Gwangju FCMatches planned: Third place play-off, four group matchesHost City: Incheon 7Stadium name: 2014 Incheon Asian Games Main StadiumExpected net/gross capacity (VIP/media/loss of seats): 80,250/83,600 (1,300/1,250/0)Construction status: To be builtLighting: 2,400 luxOwner/Investors/Investment budget: Incheon Metropolitan City/Government, IncheonMetropolitan City/USD 420mCurrent use: Not applicableMatches planned: Opening match, one round-of-16 match, three group matchesHost City: Incheon 8Stadium name: Incheon Munhak StadiumCurrent net/gross capacity (VIP/media/loss of seats): 47,384/49,084 (600/650/0)Expected net/gross capacity: 49,250/50,500Construction status: Minor renovationLighting: 2,442 luxOwner/Investors/Investment budget: Incheon Metropolitan City/Government, IncheonMetropolitan City/USD 51mCurrent use: Incheon United FCMatches planned: One round-of-16 match, three group matchesHost City: Jeju 9Stadium name: Jeju World Cup StadiumCurrent net/gross capacity (VIP/media/loss of seats): 35,057/35,657 (480/120/0)Expected net/gross capacity: 42,207/43,657Construction status: Major renovationLighting: 2,000 luxOwner/Investors/Investment budget: Jeju special self-governing province/Government,Jeju special self-governing province/USD 61mCurrent use: Jeju United FCMatches planned: Quarter-final, four group matchesHost City: Jeonju 10Stadium name: Jeonju World Cup StadiumCurrent net/gross capacity (VIP/media/loss of seats): 41,720/43,389 (713/956/0)Expected net/gross capacity: 41,720/43,389Construction status: Minor renovationLighting: 1,500 luxOwner/Investors/Investment budget: Jeonju City/Government, Jeonju City/USD 6mCurrent use: Jeonbuk Hyundai Motors FCMatches planned: One round-of-16 match, three group matches
  13. 13. 12 Korea Republic | Detailed Evaluation Report Host City: Ulsan 11 Stadium name: Munsu Football Stadium Current net/gross capacity (VIP/media/loss of seats): 42,638/44,474 (600/1,236/0) Expected net/gross capacity: 42,638/44,474 Construction status: Minor renovation Lighting: 2,000 lux Owner/Investors/Investment budget: Ulsan Metropolitan City/Government, Ulsan Metropolitan City/USD 16m Current use: Ulsan Hyundai FC Matches planned: Quarter-final, four group matches Host City: Seoul 12 Stadium name: Seoul World Cup Stadium Current net/gross capacity (VIP/media/loss of seats): 64,420/66,806 (816/754/0) Expected net/gross capacity: 80,100/83,500 Construction status: Major renovation Lighting: 2,000 lux Owner/Investors/Investment budget: Seoul Metropolitan Government/Government, Seoul Metropolitan City/USD 118m Current use: FC Seoul Matches planned: Final, one round-of-16 match, three group matches Host City: Seoul 13 Stadium name: Seoul Olympic Stadium Current net/gross capacity (VIP/media/loss of seats): 69,227/70,091 (704/360/0) Expected net/gross capacity: 67,841/70,091 Construction status: Minor renovation Lighting: 2,000 lux Owner/Investors/Investment budget: Seoul Metropolitan Government/Government, Seoul Metropolitan City/USD 47m Current use: No information Matches planned: One round-of-16 match, three group matches Host City: Suwon 14 Stadium name: Suwon World Cup Stadium Current net/gross capacity (VIP/media/loss of seats): 42,182/43,959 (505/1,066/106) Expected net/gross capacity: 42,182/43,959 Construction status: Minor renovation Lighting: 2,000 lux Owner/Investors/Investment budget: Gyeongggi Suwon World Cup Stadium Administrative Foundation/Government, Gyeonggido, Suwon City/USD 7m Current use: Suwon Samsung FC Matches planned: Quarter-final, four group matchesAnalysis and comments the design phase starting in 2019 (design– All stadiums would meet the pitch size would have to start earlier, but this can be requirements of 105 x 68 metres. arranged). Assurances have been given that– All stadiums would have grass pitches. FIFA’s requirements would be fulfilled.– The existing stadiums would be renovated – At present, one of the 14 stadiums (Jeonju between 2016 and 2019, with the design World Cup Stadium) does not meet FIFA’s phase running from 2011 to 2018. minimum lighting requirements (2,000 lux).– The 2014 Incheon Asian Games Main – The Seoul World Cup Stadium and 2014 Stadium is currently being built, and would Incheon Asian Games Main Stadium be renovated from 2019 to 2020, with are the only two which would have the
  14. 14. Korea Republic | Detailed Evaluation Report 13 capacity to host the opening match and Analysis of the internal organisation of the the final. stadiums and their infrastructures raises some– Two stadiums (Munsu Football Stadium questions about the limited space available and Jeju World Cup Stadium) seem to rely to welcome the various constituent groups. mainly on public bus connections to the Likewise, there seems to be a lack of space city centres. in the areas in and/or around most of the– Three stadiums (Seoul Olympic Stadium, stadiums to accommodate the temporary event Jeju World Cup Stadium, Goyang Stadium) structures. currently do not appear to meet FIFA’s seating Ten stadiums fulfilled previous FIFA requirements for the different constituent requirements, as confirmed by their use for groups (VIP, media). the 2002 FIFA World Cup™. However, if Korea– All stadiums appear to meet FIFA’s minimum Republic is awarded the hosting rights for the parking requirements. 2022 FIFA World Cup™, specific attention– In general, the stadiums would have to be would have to be given to the fulfilment of upgraded to meet FIFA’s space and technical future FIFA World Cup™ space and quality requirements. requirements.Local transport 4.7The stadiums are spread evenly across the Venue-specific team hotels andcountry and there are numerous transport links venue-specific training sitesbetween the relevant cities. Korea Republic has asystem of dedicated-lane public transport servicesto ensure the steady flow of public transport. The Bid Book and supporting documentsHowever, additional temporary event transport provide basic information on all the venue-operations utilising the dedicated lanes, as well specific team hotels (VSTH) and venue-specificas traffic reduction measures, may be required. training sites (VSTS) proposed, noting their selection was based on their surroundings, theirContractual basis with the stadiums relative proximity and security considerations,Unilaterally executed Stadium Agreements have but does not specify whether any of thebeen provided by all 14 proposed stadiums. All facilities were used in similar capacities duringsuch Stadium Agreements comply fully with the 2002 FIFA World Cup™.the template Stadium Agreement without any The bid proposes 28 VSTHs, the requireddeviation. In addition, all 12 Host Cities have number based on the Bidder’s plan forprovided undertaking and confirmation letters 14 stadiums. The properties include a nearlyconcerning their agreement to the stadium, even balance of four and five-star VSTHs plusaccommodation, transportation and safety and one three-star property. No specific informationsecurity obligations. is given about the hotel facilities (e.g. fitness centre, swimming pool, meeting rooms). Of theConclusion 28 VSTHs:The bid proposes 12 Host Cities and 14 – Seven exceed the maximum 30-minute travelstadiums, thus exceeding FIFA’s minimum time requirement to their respective stadiums,requirement. Of the 14 stadiums proposed, 13 a situation which merits reconsideration ofalready exist and would be renovated, and one the hotel choices.would be newly built. A stadium construction – In two of these cases (in the candidate Hostand renovation budget of approximately USD Cities of Jeonju and Ulsan respectively), the877 million has been projected. drive time to the stadium differs significantly
  15. 15. 14 Korea Republic | Detailed Evaluation Report between VSTH A and VSTH B (i.e. one team to the Bidder, all Hotel Agreements comply must travel 30 minutes longer than the fully with the corresponding template Hotel other). Agreements without any deviation. All– One VSTH in Jeonju would likely be too small, Training Site Agreement comply fully with the comprising 51 rooms. template Training Site Agreement without any– The hotel standards differ for the VSTH deviation. proposals in Jeonju and Goyang (i.e. different quality ratings for VSTH A and VSTH B) and may have to be aligned. 4.8 Team base camp hotels andThe bid proposes 56 VSTSs, the required number team base camp training sitesbased on the Bidder’s plan for 14 stadiums.The sites are primarily city-owned properties.According to template 7, one site is planned for The Bid Book and supporting documentsconstruction, five are currently in construction provide basic information on the team baseand the remaining sites would all be renovated camps (TBC) proposed. The TBCs are spreadby 2019. The renovations would presumably across 15 cities – eight candidate Host Citiesinclude upgrades to seating capacity, lighting, plus seven others.fences/walls and pitches as a number of the The bid proposes 65 TBC pairings (65 hotelsVSTSs currently: and 68 training sites), which exceeds FIFA’s– do not meet the minimum requirements for requirement of 64 by one. Nine of the hotels seating (500 seats), lighting levels (500 lux) are planned constructions and have yet to be and pitch size (105m x 68m); built (or completed). The average size of the 65– appear not to have the required perimeter proposals is 150 rooms, which may be larger security infrastructure; and than teams require. However, 35 of the 65– only have artificial pitches (eight). hotels have fewer than 100 rooms. One of the– Moreover, five of the proposed VSTS pairings hotels only has 30 rooms though, which would exceed the 20-minute proximity requirement probably be too small to accommodate a team between VSTH and VSTS and would need to delegation. Additionally, only 37 of the 65 hotels be reconsidered. are four to five-star quality, which is a ratherIn conclusion, the information provided in the limited amount of top-quality hotels for teams toBid Book on the venue-specific facilities in choose from.Korea Republic indicates compliance with the The average travel time between the TBC trainingquantity of facilities required. A number of these sites and hotels is 18.6 minutes, which is ratherfacilities do not currently meet the minimum bid high. The main reason for the high averagerequirements in terms of quality, however they is that 22 of the 68 training sites exceed thewould comply provided that all upgrades to the 20-minute travel time requirement. As with theremaining VSTSs are carried out as indicated VSTS proposals, the Bid Book suggests that allin the documents. The relative proximity of a the TBC training sites would undergo renovationdozen VSTH and VSTS facilities must also be before 2022, with the exception of the three sitesreconsidered given that travel times between listed as new constructions. The upgrades wouldthem are exceeded. presumably address the shortfalls in lighting, seating capacity, perimeter fencing and pitchContractual basis dimension requirements at nearly two-thirds ofOf the required 28 VSTHs, the Bidder has the sites. In addition, 26 sites only have artificialcontracted all. Of the 56 required VSTSs, pitches, which would need to be supplementedthe Bidder has contracted 56. According by or replaced with grass pitches.
  16. 16. Korea Republic | Detailed Evaluation Report 15 4.9In conclusion, the information provided inthe Bid Book indicates compliance with the Accommodationquantity of TBC pairings required. However,a number of the proposals raise concerns interms of their quality and their location. While Korea Republic proposes a comprehensive andthe documents acknowledge that renovations coherent accommodation concept. The countrywould be performed in the intervening period, has a well-developed hotel sector and a touristnearly one-third of the training sites exceed industry that welcomes more than six millionthe proximity requirement from their paired visitors each year.hotels, a situation meriting reconsideration of It proposes a total inventory of 113,000 roomsthe proposals. in approximately 1,500 different properties. No construction plans are indicated and the inventoryContractual basis is based on existing hotels only. This totalOf the required 64 TBC hotels, the Bidder has inventory consists of a large share of two-starcontracted all. The number of TBC training (30%) and three-star (40%) hotels. The candidatesites contracted by the Bidder exceeds the Host Cities with the largest room inventories arerequired number of 64. According to the Seoul, followed by Busan, Daegu and Incheon.Bidder, all Hotel Agreements comply fully with FIFA would require 60,000 rooms for the event.the corresponding template Hotel Agreements More than 87,000 rooms have been contractedwithout any deviation. All Training Site and are secured by the FIFA Hotel Agreement,Agreements comply fully with the template and the compliance of these contracts withTraining Site Agreement without any deviation. FIFA’s requirements has been verified by sample Existing and planned rooms within 100km of Host City 55,000 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Busan Cheonan Daegu Daejeon Goyang Gwangju Incheon Jeju Jeonju Ulsan Seoul Suwon Total no. of planned rooms 0 0 0 0 0 0 0 0 0 0 0 0 Total no. 17,000 4,000 11,000 5,000 4,000 7,000 12,000 5,000 5,000 5,000 33,000 5,000 of existing roomsSource: Template 11 (Figures rounded up or down to the nearest 1,000)
  17. 17. 16 Korea Republic | Detailed Evaluation Reportassessment. On average, the hotels offer 80% of for a group match can be met with thetheir total inventory, and therefore fully comply contracted rooms.with FIFA requirements. It is worth noting that the relatively shortA wide range of two, three, four and five-star distances and good transport connectionsaccommodation is available throughout the between the candidate Host Cities wouldcountry. The average currently agreed rack rate, enable the smaller venues to be supportedbased on a standard room, is: by Seoul and/or Busan or Incheon (while also5-star USD 350 (Busan) to USD 200 (Ulsan) complying with the two-hour travel time4-star USD 270 (Incheon) to USD 100 (Ulsan) requirement).3-star USD 140 (Jeju) to USD 70 (Incheon) In summary, the bid exceeds FIFA’s requirement for 60,000 rooms by contractingThe contracted room inventory in Seoul would more than 87,000 rooms nationwide.meet the event requirements up to a final However, the majority of FIFA’s constituentmatch, as well as the additional requirements target groups would be accommodated in twofor an IBC, and would leave ample capacity and three-star rooms. In some candidate Hostfor supporters and visitors. Likewise, the Cities, the total existing capacity seemsother larger cities – Busan, Daegu, Incheon – to be limited and supporters and visitors wouldcould cope with the increased requirements have to consider accommodation in Seoul/of staging an opening match. In all other Incheon or Busan and, accordingly, longer travelcandidate Host Cities, the event requirements times. Proposed v. negotiated rooms per Host City and match type 55,000 Max. no. of proposed rooms (existing and planned) 50,000 Total no. of negotiated/signed rooms 45,000 40,000 Event requirements - opening match Event requirements - group match 35,000 30,000 25,000 20,000 15,000 10,000 5,000 Busan Cheonan Daegu Daejeon Goyang Gwangju Incheon Jeju Jeonju Ulsan Seoul Suwon 17,000 4,000 11,000 5,000 4,000 7,000 12,000 5,000 5,000 5,000 33,000 5,000 13,000 3,000 9,000 4,000 3,000 5,000 9,000 4,000 4,000 4,000 24,000 4,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 12,000 8,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 9,000 5,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 6,000 2,000Source: Template 11 (Figures rounded up or down to the nearest 1,000)FIFA Hotel Agreements have been signed for the negotiated roomsEvent requirements do not include requirements for supporters and base camp hotels for teamsIBC room requirements included in figures for Seoul
  18. 18. Korea Republic | Detailed Evaluation Report 174.10 FIFA headquarters Korea Republic’s size and shape – it measures 400km from north to south, excluding Jeju – and generally well-developed nationwide transport infrastructure mean short travelThe Bid Book proposes one FIFA headquarters times between the candidate Host Cities. Thehotel and one FIFA VIP hotel and provides KTX high-speed rail system, opened in 2004,adequate information on both. The FIFA enables an average speed of 300km/h andheadquarters hotel would be the Grand Hyatt covers almost two-thirds of the country. ItSeoul, which has 601 guest rooms (450 of connects nine of the 12 candidate Host Cities,which are contracted). The proposed VIP hotel linking the Seoul metropolitan area to Ulsan,would be the Shilla Seoul, which has 463 guest and is due to be expanded to include therooms (343 of which are contracted). The remaining mainland candidate Host Cities ofGrand Hyatt Seoul was used as the FIFA Jeonju and Gwangju by 2017. Only the islandheadquarters for the 2002 FIFA World Cup™. of Jeju requires air transfer.It is a good proposal in terms of travel distances, There are excellent motorway connectionswith he hotel located 20 minutes from the two between the candidate Host Cities. Advanced ITstadiums in Seoul and 60 minutes from Incheon systems, such as a traffic forecasting system andInternational Airport. an alert service, would be applied to the roadThe FIFA requirement is for 8,000m² of office infrastructure to determine arrival and departurespace. According to the information provided, times and provide detailed information on the4,050m² of function space would be set aside distances between the candidate Host Cities.for offices, and an additional 3,950m² wouldbe made available, for example, by converting Transport at Host City levelguest rooms into office space. However, the Korea Republic’s strategy for transport betweenproposed conversion of guest rooms into office the candidate Host Cities is based on itsspace should not compromise FIFA’s requirement previous experience in hosting major sportingfor 700 guest rooms. events, particularly the 2002 FIFA World Cup™.In conclusion, the Grand Hyatt Seoul would be The “Alternate Day Driving System” used duringa suitable location for the FIFA headquarters the 2002 tournament would be re-introduced(in conjunction with the Shilla Seoul), although to lower travel times and the volume ofadditional information is required on the office traffic around the stadiums. Traffic maps andconcept. comprehensive guidebooks would be distributed and a 24-hour traffic operations centre would be established.4.11 In general, the infrastructure of the candidate Transport Host Cities reflects the well-developed situation at national level. – Four Host Cities and six stadiums areTransport at national level within 20 minutes’ travel time of the SeoulKorea Republic has submitted clear and well- metropolitan area. All of those stadiums arestructured transport information outlining the linked to the main rail and metro system andcurrent transport situation and highlighting have good motorway connections, as shownits proposal to establish a “Transportation by the acceptable travel times between theExpert Committee” which would provide venues – the maximum being 60 minutescomprehensive and systematic support and between the Suwon stadiums and Incheonservice to the transport planning team. International Airport.
  19. 19. 18 Korea Republic | Detailed Evaluation Report– Cheonan and Daejeon, which form part particular, the KTX high-speed train connection of the second cluster of candidate Host (due for completion by 2017) could provide Cities, have centrally located stadiums with an alternative to the distant airport, while good rail and metro connections. However, Gwangju benefits from a metro link to main the nearest airport to both, Cheongju transport hubs such as the railway station and International Airport, is too far away and it is the airport. more convenient to take the KTX high-speed – The candidate Host City of Jeju is limited in train connection (approximately 55 minutes) terms of both its national and local transport to Korea Republic’s main gateway, Incheon connections. Situated on the island of Jeju, International Airport. its stadium is 40km from the airport and the– The third cluster of Host Cities, Daegu, Busan seaport, which are almost an hour’s drive and Ulsan are only 60–80km apart and also away. In view of the potentially heightened have a well-equipped infrastructure. With transport demands during the tournament, the exception of Ulsan, these cities have rail the situation in Jeju will have to be monitored. or underground rail lines connecting the stadiums to the main accommodation areas, Air transport as well as motorways to nearby airports. The information the Bidder has submitted– Jeonju and Gwangju also have well-developed about its national airports focuses on its main transport systems. In the case of Jeonju in international air hub, Incheon InternationalTravel distance between Host Cities Cheonan Goyang Jeonju Suwon Jeju 103 km 20 min. 21 km 15 min. 232 km 1 h 20 min. 40 km 20 min. 489 km Seoul 50 min. 10 min. 2h 20 min. 314 km 1 h 50 min. 429 km 2 h 20 min. 265 km 1 h 35 min. 371 km 1 h 35 min. 318 km Busan 2 h 40 min. 3 h 40 min. 2 h 15 min. 3 h 10 min. 222 km 1h 337 km 1 h 30 min. 213 km 1h 278 km 1 h 05 min. 351 km Daegu 1 h 55 min. 2 h 55 min. 1 h 50 min. 2 h 20 min. 108 km 30 min. 38 km 15 min. 231 km 1 h 25 min. 45 km 20 min. 470 km Incheon 55 min. 20 min. 2h 20 min. 219 km 1 h 30 min. 342 km 2 h 10 min. 100 km 30 min. 278 km 1 h 40 min. 206 km Gwangju 1 h 50 min. 2 h 55 min. 50 min. 2 h 25 min. 77 km 20 min. 201 km 50 min. 71 km 20 min. 133 km 20 min. 366 km Daejeon 40 min. 1 h 40 min. 40 min. 1 h 10 min. 310 km 1 h 30 min. 424 km 2 h 10 min. 314 km 2h 364 km 1 h 40 min. 360 km Ulsan 1 h 40 min. 3 h 40 min. 2 h 40 min. 3 h 05 min. 404 km 485 km 309 km 451 km Jeju* 68 km 15 min. 70 km 20 min. 177 km 1h Suwon 35 min. 35 min. 1 h 30 min. 121 km 40 min. 255 km 1 h 30 min. Jeonju 1h 2 h 10 min. 132 km 25 min. Goyang 1 h 5 min.Source: Template 12* Not accessible via ground transport
  20. 20. Korea Republic | Detailed Evaluation Report 19 Airport (ICN). All of the required templates Seoul’s other main airport, Gimpo International were completed. Airport (GMP), mainly operates national It is possible to travel anywhere in Korea connections and serves almost 14 million Republic within a flight time of one hour. passengers per year, while Jeju International Incheon International Airport services 70 Airport (CJU) and Busan Gimhae International different airlines and offers routes and transfers Airport (PUS) handle around 12 million to 60 countries and 170 cities worldwide. As passengers per year. These three airports have the hub airport for north-east Asia, it serves sufficient passenger throughput in the ten more than 30 million passengers per year hours before and after matches. The other (upon its extension, it will enable passenger proposed airports have a limited capacity, throughput of up to 180,000 in the ten although increases would be possible. The hours before and after matches). Since 2005, extensive KTX network would offer a good the airport has received many international alternative to air transport in all cases. awards for its efficiency, having achieved a low average arrival/departure time of 13 minutes Conclusion for arrivals and 18 minutes for departures, Korea Republic has plans to enhance its well- which is less than one third of the international developed transport infrastructure. The relative recommended standard (45 minutes for arrival compactness of the country, its efficient internal and 60 minutes for departure). transport system and the connection between Ulsan Daejeon Gwangju Incheon Daegu Busan401 km 2h 170 km 35 min. 322 km 1 h 50 min. 31 km 15 min. 314 km 1 h 20 min. 407 km 2 h 10 min.3 h 20 min. 1 h 30 min. 2 h 45 min. 15 min. 2 h 40 min. 3 h 30 min.65 km 20 min. 268 km 1 h 20 min. 260 km 1 h 30 min. 410 km 2 h 20 min. 96 km 40 min.30 min. 2 h 15 min. 2 h 15 min. 3 h 30 min. 50 min.108 km 25 min. 176 km 40 min. 225 km 1 h 10 min. 318 km 1 h 30 min.55 min. 1 h 30 min. 1 h 55 min. 2 h 45 min.404 km 2 h 15 min. 179 km 50 min. 318 km 2 h 15 min.3 h 30 min. 1 h 30 min. 1 h 45 min.309 km 2h 168 km 55 min.2 h 40 min. 1 h 25 min.267 km 1 h 10 min.1 h 20 min. 1. Distance by car in km 1 3 2. Average car travel time in hours and minutes 2 3. Rail travel time
  21. 21. 20 Korea Republic | Detailed Evaluation Reportits main international gateway IncheonInternational Airport and its high-speed railnetwork would facilitate the arrival and transfer 4.12 Information technology and communication networkof overseas guests during the competition. AllHost Cities are equipped with an acceptable The documentation provided includes atransport infrastructure, which could be further comprehensive description of Korea Republic’sstrengthened by the proposed traffic measures well-developed information and communicationsand solutions based on the country’s experience technology (ICT) infrastructure and its experienceof hosting the 2002 FIFA World Cup™. in hosting previous sporting events, such as the 2002 FIFA World Cup™. Korea Republic has 34 million fixed-line telephoneAnnexe 1 – National transport network lines for 20 million subscribers, with much ofAnnexe 2 – Host City transport networks the analogue infrastructure being modified toFlight connections/journey times Cheonan Goyang Jeonju Suwon Jeju Ulsan Daejeon Gwangju Incheon Daegu Busan   50 min.   1h  55 min.   1h    50 min.  55 min. Seoul                 55 min     1h  Busan Gimpo Gimpo  Gimpo              1h     1h Daegu Gimpo Gimpo  Gimpo          1h 10 min    55 min Incheon                45 min   Gwangju Gimpo Gimpo  Gimpo        1h  Daejeon              55 min Ulsan Gimpo Gimpo  Gimpo      50 min.   Jeju Gimpo Gimpo  Gimpo   Suwon     Jeonju    1 2 1. Journey timeGoyang 2. Direct flights (yes /no )?  3 3. If no direct flights, specify transfer airport(s)Source: Template 16
  22. 22. Korea Republic | Detailed Evaluation Report 21Voice over Internet Protocol, as well as 48 million of type, quality and location. The level ofmobile phone subscribers supported by 49,000 international connectivity also meets FIFA’smobile base stations. The number of mobile current requirements both in terms of primarysubscribers suggests that a well-developed (undersea cable) and secondary (satellite)mobile telephony infrastructure exists. The fixed connectivity. Korea Republic’s experience ofand mobile telephony market in Korea Republic hosting previous events means that frequencyis competitive, which should result in competitive allocation and management do not seem to bepricing. an issue. Moreover, the Bidder also recognisesIn terms of telecommunications and internet that the price of the services provided to FIFAinfrastructure, most local fibre-optic networks and the media would have to meet FIFA’shave a capacity of STM-16 (2.5GB) or higher. expectations.There is full redundancy in the current In terms of future direction, the bid includestelecommunications infrastructure. key elements to meet FIFA’s requirementsThe Bidder would provide media representatives for the event, including convergence ofand broadcasting companies with a wide broadcasting and telecommunications, arange of low-price internet services, including change to the applicable laws, expansiona 1 Giga service by 2012 and a 10 Giga service of broadband, enhancement of the rightsby 2022. A wireless broadband internet service of broadcasting and telecommunicationswould also be provided at a reasonable rate. users, enhancement of security laws, theThe mobile VoIP service provides 1,000 minutes introduction of lower subscription fees, an(approximately 16 hours) free per month. Smart increase in global capacity and the launch ofphones are always equipped with free access to “green” information and communicationsthe internet if operated in WiFi areas. technology.The use of broadband wireless internet services Korea Republic appears to have a strongis expected to grow. During 2010, an LTE/4G ICT infrastructure which would meet the(10Mbps) service will be provided to all users, requirements of the FIFA World Cup™.and by 2020, a 5G (100Mbps) service will be Moreover, the planned expansion of itsoffered at current rates. These services will be infrastructure indicates that it would be able togenerally available but FIFA officials and media meet any future demands that may arise due torepresentatives would also be able to benefit technological advancement.from options such as a free wired/wirelessbroadband internet service.Seoul, Busan, Daegu and Gwangju currentlyhave 400GB capability, while most other 4.13 Safety and securitycandidate Host Cities have 80 to 100GBcapacity. Giga-grade circuits currently exist toand from the proposed IBC venue, the COEX The Bid Book assures that all of the arrangementscomplex in Seoul. In terms of international would be put in place for a secure FIFA Worldconnectivity, the current total capacity is Cup™ but presents them in a basic manner. The232GB, operated at four landing points and security concept envisages the establishment ofthrough ten different routes. Four companies a specific security committee that would takecurrently provide satellite back-up services, and the lead in delivering and implementing theKorean telecommunications company KT has its security measures. The concept would be builtown satellite. around the country’s existing best practices andThe IT services for the media appear to meet involve close cooperation with security-relatedor exceed FIFA’s current requirements in terms organisations.
  23. 23. 22 Korea Republic | Detailed Evaluation ReportThe main focus of the two-page presentationis on the interaction between the differentsecurity organisations and ministries that 4.15 Competition-related eventswould work together with the LOC duringthe 2022 FIFA World Cup™. The key role of The Bidder provides brief information on thethe candidate Host Cities in achieving the competition-related events and its proposalsgoals of the tournament is also highlighted. are sufficient. One of its key objectives is toThe bid sets out initial plans to develop a more share the staging of the events across differentglobal and detailed concept in the future. provinces and accordingly, four different HostThis plan is rather condensed, but takes Cities are proposed.into account the main safety and security Minimal detail is given on the event venueselements. and more precise information on the numberOverall, international safety and security of rooms and capacities of each venuestandards for major events are likely to be met. is needed in order to adequately assess whether the proposed venues could host the events.4.14 Health and Additional accommodation would need to medical services be acquired for the Final Draw and the team workshop in Daegu. The Bid Committee has suggested accommodating all constituentThe Bidder provides sufficient, good-qualityinformation which includes general healthrecommendations, a description of the health-care system, medical expenses cover, thenumber of available health-care facilities to beused during the event and a brief overview ofemergency medicine provisions for the FIFA Event VenueWorld Cup™. FWC Preliminary Draw Korea International Exhibition Centre (KINTEX), GoyangThe medical facilities and preventive provisions (capacity: 3,000)and procedures with regard to mass FWC team seminar Korea International Exhibitionemergency medicine comply with international Centre (KINTEX), Goyangstandards. There are no major health risks FWC Final Draw EXCO, Daegu (capacity: 5,100)with regard to endemic or epidemic diseasesand the country has an established disease FWC team workshop EXCO, Daegumonitoring system.The health-care system and the precautions and FCC Draw The Shilla, Jeju (capacity: 1,287)plans with regard to the provision of medical FCC team workshop The Shilla, Jejuservices to teams, delegations and visitors at amass event meet international standards. From FWC referees workshop Grand Hilton, Seoul (capacity: 1,002)a medical point of view, barring unforeseenepidemics or developments, there is no major FCC referees workshop Grand Hilton, Seoulrisk involved in staging the event in this country.Overall, FIFA’s requirements and international FIFA Congress Millenium Seoul Hilton (capacity: 1,362)standards for health and medical services arelikely to be met. FIFA Banquet COEX Intercontinental, Seoul (capacity: 1,304)
  24. 24. Korea Republic | Detailed Evaluation Report 23groups in the Hotel Inter-Burgo but, ideally, Additionally, the bid envisages setting up aseparate hotels should be proposed for the main media centre next to the IBC at COEX.media and the Commercial Affiliates. In This does not form part of FIFA’s requirements,addition, conflicting information is provided on which only stipulate the establishment ofthe number of rooms in this hotel, with 303 stadium media centres (SMC) in the Hostrooms stated in the Bid Book and 342 rooms Cities.stated in template 17. The transport links The media space and infrastructure at thebetween the proposed venues and the closest venues proposed for the competition-international airports are generally good. related events easily meet the requirements.In conclusion, the venues proposed to host the Temporary media structures (for media tribune,competition-related events appear to partially mixed zone and the stadium media centre)comply with FIFA’s requirements, but some would be required at the existing stadiumsadjustments would have to be made to fully and would have to be addressed in the overallsatisfy them. space allocation. To summarise, there is no major risk in terms of media facilities and services. Media facilities,4.16 communications Communications and public relations and public relations The Bidder’s communications concept is sufficiently detailed. The communications strategy is based on the slogan “PassionIBC that unites”, which refers to the wish toThe Bidder has experience of hosting an promote peace. Referring to the “ping pongInternational Broadcast Centre (IBC) from the diplomacy of the 1970s” between the United2002 FIFA World Cup™. The proposals which States and China, the bid aims to establishhave been made seem to meet FIFA’s basic “football diplomacy” and thus facilitaterequirements, although considerable upgrading a reconciliation between the two Koreas,may be required since 2002. building peace on the Korean peninsula and south-east Asia in general. The sloganMedia facilities and services at venues “Passion that unites” also emphasises theand stadiums strong fan fest culture, which developedThe quality of the information and clarifications during the 2002 FIFA World Cup™ whenreceived from the Bidder is sufficient. Korea hundreds of thousands of fans celebratedRepublic has proved itself capable of handling in Seoul Plaza. In 2022, the aim is to createinternational-scale media operations at recent an even better atmosphere and attractcompetitions such as the 2002 FIFA World Cup™ even bigger crowd numbers both in Koreaand the FIFA U-17 World Cup 2007. Republic and internationally.The media accommodation, comprising a Korea has long had a booming media sector,range of three to five-star hotels, is sufficient. among other things comprising nine dailyIn addition to the country’s advanced public sports newspapers and 11 daily newspapers.transport system, media transport would Sixty per cent of the public cites televisionbe offered according to requirements. The as its main media source. It is also worthinternational media would be able to benefit mentioning that Korea Republic is the worldfrom specific technical support and would be leader in IT, with the highest broadband andprovided with easy access to the event (via a mobile penetration as well as the highestspecial event “visa”). internet speed available.
  25. 25. 24 Korea Republic | Detailed Evaluation Report4.17 Media and marketing rights large blocks based on the main time zones of Asia/Oceania, Europe/Africa and the Americas), the share would need to be substantially increased in Asia/Oceania and the Americas.TV and media rights It should be noted that a correlation existsThe current broadcasting law in Korea Republic, between TV ratings and other values relatedwhich adversely affects the free and unrestricted to the FIFA World Cup™, such as the exposureexploitation of media rights, would have to be value for FIFA World Cup™ marketing rightssuspended in accordance with the undertakings holders.given in Government Guarantee No. 6.FIFA generates a substantial part of its revenues Sports marketing and sponsorship marketthrough TV income (via sales of its media The quality of the information submittedrights), which is mainly driven by TV ratings and by Korea Republic in respect of local sportsrelated values in each part of the world. The marketing practices and the domesticTV ratings are affected by what time of the day sponsorship market is good. It includes a list ofthe match is shown live in each territory of the over 30 domestic and international sponsorshipworld. In the past (and the same will still apply engagements involving Korean companies andto the 2014 FIFA World Cup™), TV income a list of major corporations sponsoring thefrom the world’s markets has not been evenly Korea Republic national football team as well asspread: Europe still generates the largest share. other domestic sports properties.As TV income is closely linked to TV ratings for The football fan base in Korea Republicthe FIFA World Cup™ (in turn, advertising spend has grown over recent years. On average,is dependent on TV ratings and advertising rates approximately 11,000 people are estimated todiffer from one country to another), there is a attend matches in Korea Republic’s top league.risk of a reduction in such income from Europe The Korea Republic sponsorship market isshould the FIFA World Cup™ be hosted in Korea developed and although not one of the world’sRepublic (assuming a similar pattern of kick-off top ten economies, it is considered to be atimes as for previous FIFA World Cups™). Korea relevant market for many of FIFA’s CommercialRepublic’s time zone is UTC+9, which means Affiliates.that matches would be shown very early in the The Bid Book provides generic information aboutday from a European TV perspective. In Europe, the scale of legislation available in Korea Republicaudiences are generally lower earlier in the day to avoid ambush marketing, but does not focuscompared to prime time or closer to prime time, in detail on specific measures to be taken orand consequently, media companies would have implemented for brand protection and ambushmore difficulty exploiting the media rights. In marketing purposes. Likewise, Governmentthe Americas, the matches would be live in the Guarantee No. 6 (Protection and Exploitation ofmiddle of the night or very early in the morning Commercial Rights) has been submitted in fullin the eastern time zones and late at night or compliance with the FIFA requirements, whereasin the middle of the night in the western time no detailed information on the necessaryzones. legislative process and timelines are contained inIt is important to note that FIFA is striving to the Government Legal Statement.balance revenues across the world, a goal whichis achievable in the long term but unlikely by Outdoor advertising media inventory2022. In order to work towards this goal and The use of outdoor advertising media inventoryto offset the aforementioned risk in Europe by FIFA and/or the LOC in specified areasin particular (dividing the world into the three throughout the Host Cities helps to create a
  26. 26. Korea Republic | Detailed Evaluation Report 25festive atmosphere and forms an important budget template. In addition, further detailspart of FIFA’s anti-ambush marketing strategy. on cost drivers for approximately 39% of theThe level of information provided by the Bidder total expenditure budget were provided in anin respect of the outdoor advertising media explanatory memorandum.secured in each Host City is good.The information provided by the Bidder Expenditure budgetincluded the type and extent of all outdoor The FIFA Confederations Cup and FIFA Worldadvertising media inventory secured in the Cup™ expenditure budgets (in US dollars andspecified areas within each Host City. No Korea Republic won) are as follows:information was provided in respect of outdooradvertising media inventory secured in the Cost 2010 costs Inflation-adjustedvicinity of the proposed draw venues. If Korea figures in excluding inflation* expenditure budgetsRepublic is appointed host country of the 2022 thousandsFIFA World Cup™, further information would Competition USD KRW USD KRWbe required in respect of inventory secured FCC 2021 24,054 26,480,163 33,148 36,490,531within a 500-metre radius of the proposedDraw venues. Korea Republic has experience FWC 2022 472,534 519,869,632 649,672 714,639,200of organising public viewings as a result of its Total 496,588 546,349,795 682,820 751,129,731co-hosting of the 2002 FIFA World Cup™.The bid inspection team visited Seoul Plaza, the * calculated by adjusting for inflation at 3% cumulativeprincipal FIFA Fan Fest™ site proposed in Seoul per annum; figures have not been confirmed by Bidder(candidate Host City for the final). This is aniconic city-centre location which was utilised for The Bid Committee has not confirmed whetherpublic viewings during the 2002 tournament or not contingencies have been included in theand is well served by public transport (metro, expenditure budgets.bus and rail). Should Korea Republic be Inflation has been considered at an annualappointed to host the FIFA World Cup™, it is inflation rate of 3% in the expenditure budget.recommended that the available space and the According to the Bid Book, inflation rates inallocation of this space be reviewed further in Korea Republic ranged from 2.3% to 4.7% inlight of current FIFA Fan Fest™ requirements the period from 2000 to 2009 – an averagesuch as to accommodate a minimum capacity of 3.13%. A fixed foreign exchange rate ofof between 35,000-50,000 people, secure KRW 1,100=USD 1 has been applied for allthe site, erect commercial displays and install years. The Bidder notes that the governmentconcession stands (among other requirements). is expected to maintain the KRW to USD exchange rate of 1,100 to 1,200.4.18 Significant budget areas Finance and insurance The Bidder indicates total FIFA World Cup™ LOC appointment and related costs of USD 157.9 million or approximately 24%The FIFA Confederations Cup 2021 and of the total expenditure budget. The LOC2022 FIFA World Cup™ expenditure budgets staff compensation costs are indicated atsubmitted by the Bidder provide high-level USD 37 million. The costs of competition-information. They show expenditure by year, related events would be USD 50.9 million,containing 114 rows of detail, and the budget however this figure also includes certaincategories meet the requirements of the FIFA Confederations Cup costs. The budget