1 소셜미디어 구글코리아 염동훈

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1 소셜미디어 구글코리아 염동훈

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1 소셜미디어 구글코리아 염동훈

  1. 1. Social Media: Connected Consumption 염동훈 Strategic Partner Developer Manager Google Inc. 25 June 2008 Google Confidential and Proprietary 1
  2. 2. Social Media Definition “Using technology to socially interact within communities using words, pictures, videos, and audio to tell/share stories” Adapted from Wikipedia Google Confidential and Proprietary 2
  3. 3. Social Media Technologies Internet Forums Wiki Podcasting Social Networking Blogs Video Sharing Photo Sharing Google Confidential and Proprietary 3
  4. 4. Social Media Brands Google Confidential and Proprietary 4
  5. 5. Evolution of Social Communications “Fundamental shift has taken place in all of our lives about what it means to communicate in the 21st Century" BusinessWeek June 2, 2008 “Beyond Blogs” Google Confidential and Proprietary 5
  6. 6. Connected Consumption “We have moved from an individual consumption experience to a connected consumption experience“ Instant “water cooler” experience Google Confidential and Proprietary 6
  7. 7. Social Media Impact Users Service Providers Publishers Advertisers Google Confidential and Proprietary 7
  8. 8. Social Media Impact - Users Social Capital Google Confidential and Proprietary 8
  9. 9. Social Media Impact - SP Google Confidential and Proprietary 9
  10. 10. Social Media Impact - Companies Fragmented Media Social Advertising Google Confidential and Proprietary 10
  11. 11. Fragmented Media Google Confidential and Proprietary 11
  12. 12. Embracing Social Media Google Confidential and Proprietary 12
  13. 13. Embracing Social Media “The rapidly changing tech landscape makes it efficient and easier than ever before to listen, learn and connect with customers. The emergence of social media is a tremendous opportunity to bring the "outside" in to your company.” Global Neighbourhoods: SAP Global Survey: Michael Dell Google Confidential and Proprietary 13
  14. 14. Direct2Dell – Blogging Google Confidential and Proprietary 14
  15. 15. Twitter – micro-blogging Google Confidential and Proprietary 15
  16. 16. StudioDell - Videos Google Confidential and Proprietary 16
  17. 17. Social Advertising “Advertising is not anymore just about content distribution. It is about people, connections, and social networks.” Xtract: Social Advertising Intelligence White Paper Google Confidential and Proprietary 17
  18. 18. Shift in Advertising Static Advertising Dynamic Advertising Google Confidential and Proprietary 18
  19. 19. Social Media Flow Targeting your message How do you seed your message? Who will be your messengers? How can you make your message more distributable? Google Confidential and Proprietary 19
  20. 20. Measurement is Everything Influence Index Measuring the value of the messenger Engagement Index Measuring the value of the message Google Confidential and Proprietary 20
  21. 21. New Attributes to Measure How engaged were people with my brand? SHARED SUBSCRIBED EMBEDDED EMAILED FAVORITED COMMENTED UPLOADED Google Confidential and Proprietary 21
  22. 22. Next Pagerank? Google Pagerank Measuring the importance of webpages Friendrank? Measuring the importance of friends in my network Google Confidential and Proprietary 22
  23. 23. How many Social Networks? Metcalfe’s Law – n2 Let’s try not to create any more networks Add value on top of the networks Google Confidential and Proprietary 23
  24. 24. Developer Google Confidential and Proprietary 24
  25. 25. No Boundaries With OpenSocial Advertisers Content Owners Users Application Developers Create → Distribute → Reach → Engage Google Confidential and Proprietary 25
  26. 26. Making People Lives Better Entertainment Value Productivity Value Social Value Perceived Value increases when there is no cost – Free Service Google Confidential and Proprietary 26
  27. 27. Thank You 염동훈 (dougyeum@google.com) Strategic Partner Development Manager Google Inc. 25 June 2008 Google Confidential and Proprietary 27

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