Web 2.0: Linking Social Media & The Ticket Business
Tom Higley, CEO
iggli, inc. - invite:
invitation services for ticketed events
July 17, 2009 10:00 am - 11:30 am
Saturday, July 18, 2009

The Link
• Social Media and Ticket Sales are a match made in heaven
• Social Networks - Facebook, MySpace, LinkedIn - and
social applications - Twitter, YouTube, Flickr, Brightkite,
Lijit, Digg, One Riot, and thousands more . . . and the
iPhone and iPhone apps (yes, mobile, but . . . more)
Saturday, July 18, 2009

All great events are social.
Almost no one goes to a show
or sporting event alone.
Saturday, July 18, 2009

Friends are actually more important than the event itself.
Most people decide whether
or not they go to a show based on their friends.
Saturday, July 18, 2009

Friends Trust Their Friends
Consumers Trust Recommendations From Friends Online, Opinions
From Strangers
According to the latest Nielsen Global Online Consumer Survey of over
25,000 Internet consumers from 50 countries, recommendations
from personal acquaintances or opinions posted by
consumers online are the most trusted forms of
advertising worldwide.
90% of consumers surveyed said that they trust recommendations from
people they know, while 70% trusted consumer opinions posted online.
Saturday, July 18, 2009

But 40% of the Seats Are Empty!
Michael Rapino’s CNBC interview earlier this week:
• Per head purchases (of merch / beer / etc.) are up 7-8%
• 40% of the tickets are unsold
• In a recent survey we did, 60% of the fans said they would have went to
the show if they knew about it. We as an industry have to do a better
job of increasing the awareness of the show, decreasing the ticket price,
and making it a better experience online to buy tickets.
Saturday, July 18, 2009

Saturday, July 18, 2009

Saturday, July 18, 2009

Saturday, July 18, 2009

We address the “loser friend” problem...
You know this guy. You buy the tickets for
the group. He “forgets”to pay you back.
For the next 5 years.
Saturday, July 18, 2009

Saturday, July 18, 2009

this is where the button comes in...
Saturday, July 18, 2009

Consumers love the service because it’s free, it takes the hassle
out of coordinating with friends, and it doesn’t force them to choose
between email and any of the social networks their friends use.
Saturday, July 18, 2009

Partners love the service because it improves their ability to
reach a broader audience, leverage existing relationships and sell
more tickets
Saturday, July 18, 2009

iggli’s invite service leverages
“friend-to-friend” communication
to sell more tickets
Saturday, July 18, 2009

PROVEN RESULTS
OLD NEW 9.000%
7.200%
5.400%
3.600%
1.800%
MONTH #1
MONTH #2
MONTH #3
MONTH #4 0%
MONTH #5
MONTH #6
Higher click-thru-rates
Amazing RSVP rates
Improved conversion rates
Increased ticket purchases!
Visibility into social networks!
What more could you want?
Saturday, July 18, 2009

We built the service, and partners are signing on
as fast as we can keep up with them
*iggli also has a signed agreement with one of the largest partners in the
world, a partner that has not yet been publicly disclosed.
Saturday, July 18, 2009

What You Can Do
• Use the best form of communication to get the fan’s
attention
- email (newsletters, etc)
- text
- Social Networks (Facebook) and Social Media (Twitter)
- Paid search
• Use social media and social networks to generate event
awareness and engage the fan
• Improve the fan’s experience of the ticket purchase
process
Saturday, July 18, 2009

More this afternoon at Web 2.0:
Apps to Expand Your Market Base
To check out iggli’s invite service,
go to iggli.com/partners
Tom Higley, CEO
tom@iggli.com | email
@tomhigley | twitter
Saturday, July 18, 2009