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Web 2.0 Linking Social Media & The Ticket Business (Tom Higley)
 

Web 2.0 Linking Social Media & The Ticket Business (Tom Higley)

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    Web 2.0 Linking Social Media & The Ticket Business (Tom Higley) Web 2.0 Linking Social Media & The Ticket Business (Tom Higley) Presentation Transcript

    • Web 2.0: Linking Social Media & The Ticket Business Tom Higley, CEO iggli, inc. - invite: invitation services for ticketed events July 17, 2009 10:00 am - 11:30 am Saturday, July 18, 2009
    • The Link • Social Media and Ticket Sales are a match made in heaven • Social Networks - Facebook, MySpace, LinkedIn - and social applications - Twitter, YouTube, Flickr, Brightkite, Lijit, Digg, One Riot, and thousands more . . . and the iPhone and iPhone apps (yes, mobile, but . . . more) Saturday, July 18, 2009
    • All great events are social. Almost no one goes to a show or sporting event alone. Saturday, July 18, 2009
    • Friends are actually more important than the event itself. Most people decide whether or not they go to a show based on their friends. Saturday, July 18, 2009
    • Friends Trust Their Friends Consumers Trust Recommendations From Friends Online, Opinions From Strangers   According to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising worldwide. 90% of consumers surveyed said that they trust recommendations from people they know, while 70% trusted consumer opinions posted online. Saturday, July 18, 2009
    • But 40% of the Seats Are Empty! Michael Rapino’s CNBC interview earlier this week: • Per head purchases (of merch / beer / etc.) are up 7-8% • 40% of the tickets are unsold • In a recent survey we did, 60% of the fans said they would have went to the show if they knew about it. We as an industry have to do a better job of increasing the awareness of the show, decreasing the ticket price, and making it a better experience online to buy tickets. Saturday, July 18, 2009
    • Saturday, July 18, 2009
    • Saturday, July 18, 2009
    • Saturday, July 18, 2009
    • We address the “loser friend” problem... You know this guy. You buy the tickets for the group. He “forgets”to pay you back. For the next 5 years. Saturday, July 18, 2009
    • Saturday, July 18, 2009
    • this is where the button comes in... Saturday, July 18, 2009
    • Consumers love the service because it’s free, it takes the hassle out of coordinating with friends, and it doesn’t force them to choose between email and any of the social networks their friends use. Saturday, July 18, 2009
    • Partners love the service because it improves their ability to reach a broader audience, leverage existing relationships and sell more tickets Saturday, July 18, 2009
    • iggli’s invite service leverages “friend-to-friend” communication to sell more tickets Saturday, July 18, 2009
    • PROVEN RESULTS OLD NEW 9.000% 7.200% 5.400% 3.600% 1.800% MONTH #1 MONTH #2 MONTH #3 MONTH #4 0% MONTH #5 MONTH #6 Higher click-thru-rates Amazing RSVP rates Improved conversion rates Increased ticket purchases! Visibility into social networks! What more could you want? Saturday, July 18, 2009
    • We built the service, and partners are signing on as fast as we can keep up with them *iggli also has a signed agreement with one of the largest partners in the world, a partner that has not yet been publicly disclosed. Saturday, July 18, 2009
    • What You Can Do • Use the best form of communication to get the fan’s attention - email (newsletters, etc) - text - Social Networks (Facebook) and Social Media (Twitter) - Paid search • Use social media and social networks to generate event awareness and engage the fan • Improve the fan’s experience of the ticket purchase process Saturday, July 18, 2009
    • More this afternoon at Web 2.0: Apps to Expand Your Market Base To check out iggli’s invite service, go to iggli.com/partners Tom Higley, CEO tom@iggli.com | email @tomhigley | twitter Saturday, July 18, 2009