Web 2.0 Apps To Expand Your Market Base (Tom Higley)
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  • 1. Web 2:0 Apps • To Expand Your Market Base Tom Higley CEO, iggli.com tom@iggli.com |email @tomhigley |twitter Saturday, July 18, 2009
  • 2. Key Elements • The Website(s) • The Blog(s) • Outbound One-to-Many • Outbound One-to-One • Search • Apps & Services Saturday, July 18, 2009
  • 3. Social Standing • Do they use Facebook? • How many friends do they have on Facebook? • Do they use Twitter? • How many followers do they have on Twitter • Do they use MySpace? • How many friends do they have on MySpace? Saturday, July 18, 2009
  • 4. GO to THEM • Don’t make the fans come to you. • Find out where they are, and... • Go to them. Saturday, July 18, 2009
  • 5. Friends • Get their friends to tell them about an event. • Get their friends to invite them to a concert. • Get their friends to offer to buy tickets for them. Saturday, July 18, 2009
  • 6. Facebook • Facebook may become the ticket seller’s most important app 200+ million and growing . . . fast!!!! The ticket buyers of the future Facebook users far less likely to use email New payment services New pages: Groups, Fan, Events, Ads Ad spend in FB projected to grow 9% this year Saturday, July 18, 2009
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  • 10. MySpace • MySpace is down, but not out The service is still important because this is where so many artists have developed their audiences; this is where fans go to find music, photos, tour dates, etc. MySpace Widgets - can still drive traffic your way But . . . Layoffs Dealing with Facebook and Apple iPhone Platforms - each of which has more applications, more buzz, and rapidly growing audiences Saturday, July 18, 2009
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  • 12. techFAQ: http://www.tech-faq.com/myspace-widgets.shtml Saturday, July 18, 2009
  • 13. Twitter Saturday, July 18, 2009
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  • 18. Twitter • Twitter is an incredible one-to-many communications resource 30+ million and growing . . . fast!!!! The average twitter user has 126 followers* (*you follow others; others follow you; what you see is based on who you follow; whether others see what you post is based on whether they follow you) Only 20% of the tweets come via direct link to twitter Twitter has become a major mechanism for delivering content - e.g., links to blogs, videos, images, offers, etc. Issues: 140 character limit; authenticity; usage limits; spam Saturday, July 18, 2009
  • 19. Key Apps & Services • Key twitter apps (twitstats tracks 250+) Tweetdeck twitterfeed Tweetie (via iPhone) twhirl FriendFeed txt (you can, but don’t have to, use Twitter via SMS) Seesmic (desktop app and new web app; lets you post from multiple accounts) TwitterFox (works in Firefox browser) TwitterFon Twitterific Many, many more . . . Saturday, July 18, 2009
  • 20. Key Apps & Services • Twitter - what the future holds Real time message delivery (see http://www.thewrap.com/article/ summer-box-office-twitter-effect_4229) Push messaging (e.g., via the iPhone) Pushed Event info and URLs with tracking and analytics Saturday, July 18, 2009
  • 21. Key Apps & Services • Twitter tools bit.ly and tinyurl: send links to blogs, ticket URLs, events, or almost anything else, but keep them short enough for the 140 character limit, and track the results? Who is clicking? How often? (Coming soon: igg.li for Twitter - shortened event URLs) Tweetdeck: manage massive amounts of twitter data TwitPic: share photos via twitter Twitkarma, twhirl, twitdoc, etc. Twitter search Saturday, July 18, 2009
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  • 23. Key Apps & Services • iPhone and iPhone Apps 13.7 iPhones sold in 2008 (88.8% y/y growth); 3.9 million in Q1 2009 (BEFORE release of the 3GS!) 65,000 free and paid apps 1.5 billion applications downloaded The iPhone takes social, friend-to-friend communication and makes it even more mobile, more 24/7 Check out mobclix for iPhone app market data Saturday, July 18, 2009
  • 24. Key Apps & Services • iPhone Apps 392 pages of entertainment apps!!!! @ 20 per page! That’s 7,840 entertainment apps. Artist apps / Venue apps - you’ll see lots more of these (music, blogs, news, chat | tweets, merchandise, photos, tour dates . . . ) Dave Matthews Band Sonic Youth The Clarkes Fall Out Boy Concert apps - iLike’s “Concerts”; Gigotron; Eventful Ticket apps Tickets Direct, Tiggits, eSeats, Ticket, TicketStub Saturday, July 18, 2009
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  • 26. Other Kick-Ass Apps Saturday, July 18, 2009
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  • 28. Key Apps & Services • Lijit Lijit (lijit.com) lets you easily create your own search engine to let your visitors search your blogs, bookmarks, photos, blogroll and more. Lijit gives you detailed statistics about those searches so you can better understand and serve your reader community. Check out the Lijit search widget here: http://www.lijit.com/help/front/ be_searched Saturday, July 18, 2009
  • 29. Key Apps & Services • Measurement and Analytics Compete.com Quantcast.com comScore.com Saturday, July 18, 2009
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  • 31. Tools • Other Kick Ass Tools bit.ly - it’s not just about Twitter; use it to track any URL you care about Omniture: like they say . . . Optimize Your Web Site Usability Maximize Your Campaign ROI Target Your Audience Increase Your Conversion Engagement Enhance Your Customer Experience Share Your Performance Dashboards LinkedIn: connect to other ticketing professionals Saturday, July 18, 2009
  • 32. Find an Expert • Find someone who eats and sleeps this stuff They’re probably 18-24 years old Get them to show you what’s happening NOW Check out Andrew Hyde (@andrewhyde via twitter (TechStars, Startup Weekend, ignite Boulder) Check out Micah Baldwin (@micah via twitter) Send an email to tracy@iggli.com with “Web 20 List” in the subject line, and we’ll send you a listing of apps and services Saturday, July 18, 2009
  • 33. Thank you! For copies of this presentation: email tracy@iggli.com subject line: TS Web 20 Tom Higley CEO, iggli.com tom@iggli.com |email @tomhigley |twitter Saturday, July 18, 2009