SWEET NIRVANA<br />A SOCIAL MEDIA CASE STUDY<br />@igenero<br />http://facebook.com/igenero<br />
ABOUT SWEET NIRVANA<br />Sweet Nirvana is an exclusive fine dining restaurant located in Hyderabad. <br />Specializing in ...
WHY SOCIAL MEDIA<br />To engage the younger generation of Hyderabad active on various social media platforms.<br />To gain...
Mid-Upper class families.<br />Corporate employees.<br />Kitty party clubs, women's club etc. <br />People who wouldn’t mi...
WHATDID WE DO <br />Online PR for the restaurant giving out press releases.<br />Social Media accounts on various platform...
PLANOF ACTION<br />Identified and analyzed the target audience.<br />Studied of the present status of the client.<br />Con...
PLATFORMS<br />
RESULTS<br />
STATISTICS<br />Status - Active<br />
OFFLINE IMPACT<br />Significant increase in footfalls at the restaurant.<br />Most customers within the age group of 18- 2...
http://www.igenero.com<br />@igenero<br />http://facebook.com/igenero<br />
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Sweet Nirvana - A social media case study by iGenero

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A social media usage study of Sweet Nirvana, a fine dining European Restaurant in Hyderabad, India by iGenero.

Published in: Technology, Business
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Sweet Nirvana - A social media case study by iGenero

  1. 1. SWEET NIRVANA<br />A SOCIAL MEDIA CASE STUDY<br />@igenero<br />http://facebook.com/igenero<br />
  2. 2. ABOUT SWEET NIRVANA<br />Sweet Nirvana is an exclusive fine dining restaurant located in Hyderabad. <br />Specializing in European cuisine & desserts, its delicious food & its idyllic open air ambience.<br />Added Patisserie to the restaurant.<br />Winner of Burrp! Best place for dessert consecutively for two years.<br />
  3. 3. WHY SOCIAL MEDIA<br />To engage the younger generation of Hyderabad active on various social media platforms.<br />To gain online visibility & mileage.<br />To optimize their newly published website for search engines.<br />To engage & generate first hand reviews of the restaurant.<br />To generate more business.<br />
  4. 4. Mid-Upper class families.<br />Corporate employees.<br />Kitty party clubs, women's club etc. <br />People who wouldn’t mind trying different cuisines.<br />NRI’s and foreigners. <br />TARGET AUDIENCE<br />
  5. 5. WHATDID WE DO <br />Online PR for the restaurant giving out press releases.<br />Social Media accounts on various platforms to engage the customer.<br />Presence established on online directories.<br />Active participation in discussion forums.<br />
  6. 6. PLANOF ACTION<br />Identified and analyzed the target audience.<br />Studied of the present status of the client.<br />Content Strategy.<br />Execution of the Social Media Strategy.<br />
  7. 7. PLATFORMS<br />
  8. 8. RESULTS<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. STATISTICS<br />Status - Active<br />
  14. 14. OFFLINE IMPACT<br />Significant increase in footfalls at the restaurant.<br />Most customers within the age group of 18- 25 had heard about the restaurant through Facebook.<br />Significant increase in regulars – in the young age bracket.<br />Customers have turned to the Facebook page as a medium to communicate with the restaurant.<br />Online ordering through Facebook Page.<br />
  15. 15. http://www.igenero.com<br />@igenero<br />http://facebook.com/igenero<br />
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